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BigDeal by Codie SanchezBigDeal by Codie Sanchez

How I Built 12 Income Streams Without Tons of Cash

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably?

Codie Sanchezhost
Jun 23, 202539mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Codie Sanchez Explains Buying Businesses to Stack Twelve Income Streams

  1. Sanchez says buying businesses beats starting them because acquisitions skip the build-from-zero phase and bring cash flow from day one, citing high startup failure rates.
  2. She walks through a laundromat case study in which stacking acquisitions such as vending machines, a competitor, a delivery fleet, a soap brand and the real estate created seven income streams from one business.
  3. She explains seller financing as a win-win in which owners get a higher price, interest income, tax advantages and a faster sale, and she also names SBA loans and investor money as ways to fund deals.
  4. She frames the coming transfer of small businesses from baby boomers and the risk of corporate consolidation as a chance for ordinary people to become owners.
  5. She closes with a call to become owners who share equity with others, tying ownership to freedom and to pushing back against the status quo.

IDEAS WORTH REMEMBERING

5 ideas

Acquisitions can add income streams without adding customers

In her laundromat example, Sanchez layered vending machines, a competitor, extra machines, a delivery fleet, a soap brand and the real estate onto one business, growing income through acquisition rather than new customer acquisition.

Decentralized income makes a business harder to kill

Sanchez says her business in Argentina became illegal after a regulatory change and she was a one-trick pony, so she now wants multiple income sources that no single actor can shut down.

Seller financing can benefit both buyer and seller

She argues owners can get a higher headline price, interest payments, more flexible tax treatment and a much faster close than the roughly 120 days a bank loan takes.

You don't need a pile of cash to buy a business

Sanchez says you can bring money, experience or sweat, and she names the SBA, seller financing and investor money as funding routes, noting her community has bought $266 million in businesses.

Boring, stale, simple businesses are the target

Her SOWS method favors businesses that are stale, old, weak in competition and simple, in recession-resistant sectors, where owners can raise prices and add technology.

WORDS WORTH SAVING

5 quotes

A nation of owners is impossible to contain because you can't tell unemployable owners what to do.

— Codie Sanchez

the truth those guys know is that it's actually far easier to buy profits than it is to grow them.

— Codie Sanchez

I am here to protect our ability to persevere. I'm here to make sure we survive.

— Codie Sanchez

when everybody else gets weak and soft, that means that those of us that like a little pain are gonna have way more profit.

— Codie Sanchez

I want your business to become really hard to kill.

— Codie Sanchez

Read the available transcript
Buying versus starting businessesHorizontal and decentralized income streamsLaundromat acquisition stacking case studySeller financing, SBA loans and investor capitalSOWS method for choosing businessesBaby boomer business wealth transferSharing equity and building a nation of owners

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SPEAKERS

  • Codie Sanchez

    host

    Investor and entrepreneur; host of BigDeal by Codie Sanchez, focused on buying and building cash-flowing small businesses.

High quality AI-generated summary created from speaker-labeled transcript.

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