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BigDeal by Codie SanchezBigDeal by Codie Sanchez

The Man Who Makes Millionaires (for 30+ Years): His Money Framework I Dean Graziosi

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably?

Dean GraziosiguestCodie Sanchezhost
Apr 30, 20251h 8mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Dean Graziosi's Framework for Building Wealth, Leadership, and Lifelong Customers

  1. Graziosi argues that hunger and resourcefulness, plus modeling people who have already done what you want, matter more for a first million than any tactic.
  2. He says a supportive marriage and non-score-keeping partnerships have fueled his business, and that his own business doubled after he met his wife.
  3. He explains how to focus on high-value work using a bullseye concept, delegating low-value tasks, and a four-step goal framework of goal, constraints, measurement, and deadline.
  4. He says scaling from tens of millions to $100 million requires shifting from tactics to leadership, bringing in experienced 'generals,' and building a strong culture.
  5. He argues that loving your clients and product and maximizing customer lifetime value let you outspend competitors on acquisition and keep customers for life.

IDEAS WORTH REMEMBERING

5 ideas

Hunger beats a perfect plan

Graziosi says he would take a committed, hungry person with a crappy plan on a yellow pad over an uncommitted person with a great one. Hunger leads to resourcefulness, which leads to persisting until you succeed.

Ask 'who,' not 'how'

Someone has already done what you want to do, so find them through coaching, free mentoring, or doing something for them first. Codie Sanchez adds the maxim: first imitate, then iterate, then innovate.

Don't keep score in relationships

Graziosi says score-keeping kills intimacy and breeds resentment in marriages and business partnerships alike. He recommends first not keeping score, then trying to do more for the other person than they do for you.

Spend time in your bullseye and delegate the outer rings

Identify the work that makes you the most per hour, get better at it, and hire out tasks someone else could do for $20 an hour. He recalls telling his mom he pays people to do chores so he can spend that time on work worth thousands per hour.

Narrow goals to a few with constraints, measures, and deadlines

Departments with 10 or 12 goals make none of them important. Graziosi asks each for one to three goals, then the constraints, how progress is measured, and a specific deadline.

WORDS WORTH SAVING

5 quotes

Somebody has already done what you're hoping to do. Stop trying to figure out how and start thinking who.

— Dean Graziosi

Don't wish for problems to go away. Wish to get better at dealing with bigger problems.

— Dean Graziosi

Courage is the precursor to confidence. Everybody says you need confidence. Confidence only comes after you're playing the game.

— Dean Graziosi

If you make a promise in the mirror, be the person that's a, like know that your word is freaking iron to you.

— Dean Graziosi

I truly believe the gr- biggest regret we could ever have is getting to the end of our lives and realize we missed it.

— Dean Graziosi

Read the available transcript
Hunger and persistenceModeling proven practicesMarriage and partnership as business leverageBullseye concept and delegationLeadership at scaleCustomer lifetime valueChange, courage, and confidence

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SPEAKERS

  • Dean Graziosi

    guest

    Entrepreneur and motivational speaker known for real estate and business education, and partnerships including Tony Robbins.

  • Codie Sanchez

    host

    Business media host and entrepreneur behind the BigDeal podcast, with prior experience in finance and acquisitions-focused education.

High quality AI-generated summary created from speaker-labeled transcript.

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