How to Speak with the Richest 1%

ℹ️ EPISODE INFO

Released

July 6, 2026

Duration

19m

Channel

BigDeal by Codie Sanchez

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal ___________ You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by knowing how to speak the language, earn trust before they needed it, and stay grounded when everyone else started lying to them. This episode breaks down the exact framework for breaking into circles you don't belong in yet, staying there once you're invited, and becoming the person everyone wants to keep around. Because networking advice for broke people doesn't work when you're trying to reach people who already have everything. The game changes. And if you don't know the new rules, you'll get one shot and never get called back. In this episode, you'll learn:

• Why most people go negative on the first call and never get a second one, and how the relationship balance equation decides who gets re-invited and who gets ghosted
• How trust is built on someone's worst day, not their best, and why showing up during the fire without asking for anything after is how you earn loyalty that lasts decades
• Why success makes people worse at reading the truth and how to engineer channels where disagreement is rewarded instead of punished
• The mum effect: how every layer of your organization softens bad news until reality becomes unrecognizable, and why asking what's missing is more important than asking how'd we do
• The REAL framework: Respect their time, Earn trust, Ask for truth, Live in reality, and how mastering these four moves makes you impossible to ignore and irreplaceable once you're in

___________ 00:00:00 Introduction: Nobody in the 1% Got There by Being the Smartest First 00:00:28 Respect Their Time: Why Broke Person Networking Advice Stops Working 00:01:59 The Relationship Balance Formula: Deposits Minus Withdrawals 00:03:02 Never Make an Introduction Without Permission: Double Opt-In or Die 00:04:40 Earn Trust on Their Worst Day, Not Their Best 00:07:43 Give to Get: The Growth Kit and Why Customers Need Value First 00:08:52 Ask for Truth: Success Quietly Makes Honesty Impossible 00:10:54 The Emperor Maximilian Story: How Paranoia and Flattery Destroy Empires 00:12:12 Spot the Leader Surrounded by Sycophants and Become the Counterpoint 00:13:34 Live in Reality: Uncovering the Stack of Compounding Lies 00:16:59 The Pulse System: Track Your Numbers Against Projection in Real Time 00:17:25 Sun Tzu's Spies: Real Knowledge Only Comes From Eyes on the Ground 00:19:04 Eyes to Eyes: Go See For Yourself, Nobody Read Your Slack 00:19:44 The REAL Framework: Respect, Earn, Ask, Live ___________ *MORE FROM BIGDEAL* 🎥 YouTube: https://www.youtube.com/@PodcastBigDeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod *MORE FROM CODIE SANCHEZ* 🎥 YouTube: https://www.youtube.com/@CodieSanchezCT 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez *OTHER THINGS WE DO* 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

🎤 SPEAKERS

• Codie Sanchez

  host

  Entrepreneur and host of BigDeal by Codie Sanchez.

🧾 EPISODE SUMMARY

In this episode of BigDeal by Codie Sanchez, featuring Codie Sanchez, How to Speak with the Richest 1% explores REAL framework for earning trust, truth, and access to the 1% Codie Sanchez presents a framework she calls REAL—Respect, Earn, Ask, Live—for building relationships with highly successful people and operating effectively as influence or success increases.

🔗 RELATED EPISODES

Stop Being Nice: The C.L.E.A.R. Method for Earning Respect

The Mindset Shift That Made Me Millions | Robert Herjavec

How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods

The Secret to Speaking Without Fear and Anxiety | Zuby

You're Wasting Your Life (Here's How To Fix It)

This Mindset Shift Can 10x Your Income | Chris Do