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EPISODE INFO
- Released
- July 28, 2025
- Duration
- 26m
- Channel
- BigDeal by Codie Sanchez
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal Today, Codie dives deep into the ultimate guide on how to build a brand online. She shares insights from his experience in venture capital and brand building, emphasizing the importance of capturing and monetizing attention. You'll discover the concept of 'a thousand true fans,' strategies for creating compelling content, and how to transform big problems into profitable products. Codie also unpacks psychological tactics to engage audiences and underscores why niche marketing and consistency are your golden tickets to online success. This is a must-watch for anyone looking to make millions — or even billions — by building a powerful online brand. 00:00 Introduction to Building a Billion Dollar Brand 00:17 The Power of Attention and Distribution 02:47 From Attention to Intention 03:47 Creating Community and Content 05:15 Identifying and Solving Big Problems 08:13 Niche Down for Success 09:56 Turning Problems into Products 11:25 Building a Product from Community Feedback 11:40 The Birth of BSC Scout 12:43 The Marketing Infinity Loop 13:59 Starting Small and Finding Your Niche 14:32 Creating a System for Content 14:57 The Importance of Engaging Content 15:29 Crafting Memorable Newsletters 18:04 The Power of a Great Subject Line 20:59 Psychology in Content Creation 22:01 Scaling Up with the Right Team 23:01 Consistency, Creativity, and Grit MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
SPEAKERS
Codie Sanchez
hostFounder and investor known for teaching small-business acquisitions and hosting the BigDeal podcast.
EPISODE SUMMARY
In this episode of BigDeal by Codie Sanchez, featuring Codie Sanchez and Codie Sanchez, The Easiest Way To Win Online explores Codie Sanchez Explains Turning Online Attention Into Intention and Revenue Codie Sanchez argues that attention is the real currency online and that obsessing over distribution and growth can make more money than polishing pricing or go-to-market plans.
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