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How Squidsoup makes art installations with Claude

Squidsoup is a collective of artists and designers who make immersive experiences with sound, light and space. We caught up with them before one of their largest projects to date: a live performance with an orchestra at the Southbank Centre in London. Orchestra of the Age of Enlightenment Conductor: Evan Rogister Leader: Margaret Faultless Soloist: Kati Debretzeni (Lark Ascending) OAE Creative Director: Katherine Spencer

Squidsoupguest
Jul 3, 20263mWatch on YouTube ↗

CHAPTERS

  1. 0:05 – 0:36

    Squidsoup’s mission: immersive experiences built from sound, light, and space

    Squidsoup introduces itself as a collaborative group creating immersive installations. They frame their core medium as spatial experience, using sound and light to shape how audiences feel and move within an environment.

    • Collective practice spanning art and design
    • Immersive experiences as the primary output
    • Sound and light are tools, but “space” is the central focus
  2. 0:36 – 0:46

    A new challenge: choreographing an installation with a period orchestra

    The team describes how "Echoes of Hill and Horizon" pushed them into unfamiliar territory by partnering with an orchestra for the first time. Working with the Orchestra of the Age of Enlightenment required precise timing and coordination.

    • First-time collaboration with an orchestra
    • Working specifically with a period orchestra (Orchestra of the Age of Enlightenment)
    • Installation and music had to be carefully choreographed
    • The visual system needed to track the performance structure closely
  3. 0:46 – 0:56

    Following the conductor: synchronizing visuals to live performance dynamics

    They emphasize that the work demanded responsiveness comparable to the orchestra itself. The visual elements effectively had to “perform,” aligning cues with the conductor’s pacing and interpretation.

    • Live-performance synchronization is inherently complex
    • Visual choreography tied to conductor-led timing
    • The installation behaves as part of the ensemble rather than a backdrop
  4. 0:56 – 1:06

    Historical and architectural inspiration: Tallis in Gloucester Cathedral

    Squidsoup references the musical and site history of "Fantasia on a Theme by Thomas Tallis," first performed in Gloucester Cathedral. That context becomes a conceptual anchor for the visual direction.

    • Connection to Thomas Tallis and early 20th-century premiere context
    • Gloucester Cathedral as a key reference point
    • Music history informs visual/artistic decisions
  5. 1:06 – 1:50

    Stained-glass color logic: overlapping reds and blues as a visual motif

    Looking at cathedral stained glass, they identify a vivid color interaction that translates well into lighting design. Overlapping clusters of red and blue produce a stained-glass-like vibrancy that felt thematically fitting.

    • Stained glass as a direct visual reference
    • Technique: clustered reds and blues that overlap/intertwine
    • Resulting look evokes cathedral window vibrancy
    • Motif chosen to reinforce the Tallis connection
  6. 1:50 – 2:14

    Medium as dialogue: electronics and software as “paint”

    Squidsoup places their practice within a broader arts tradition of dialoguing with the medium. LEDs, electronics, and software aren’t just tools—they have material properties to explore, functioning like paints in a studio.

    • Artists historically work in dialogue with their materials
    • Electronics/software treated as expressive media
    • LEDs and systems have “material properties” worth exploring
    • Reframing tech components as artistic pigments
  7. 2:14 – 2:31

    Why Claude: bypassing clunky interfaces to move faster

    They explain that Claude helps them work around cumbersome user interfaces in existing software. The value is practical: accelerate workflows and make tools do what they want more directly.

    • Claude used over several months
    • Helps bypass inefficient software UI/UX
    • Speeds up getting software to execute desired actions
    • AI positioned as workflow acceleration rather than replacement
  8. 2:31 – 2:48

    From node graphs to human intent: simplifying complex modeling pipelines

    Claude enables them to transform complex node-structure modeling into a toolset aligned with how they think about making objects in space. This shifts creation from technical wiring toward intent-driven design.

    • Prior workflow: complicated node-based modeling structures
    • New workflow: toolset referencing spatial/artistic understanding
    • Bridges technical implementation and conceptual creation
    • Reduces friction between idea and execution
  9. 2:48 – 3:08

    A translation layer for the team: AI as a collaborator between technical and artistic roles

    They highlight how the tooling becomes accessible to more of the team, not just specialists. Claude effectively mediates between technical constraints and artistic goals, enabling shared ownership and smoother collaboration.

    • Tools opened up to non-specialist teammates
    • Claude functions as a collaborator/mediator
    • Creates a “translation layer” between technical and artistic perspectives
    • Encourages shared ownership across the team
  10. 3:08 – 3:55

    The end goal: technology disappears, experience takes over

    Squidsoup concludes with their guiding principle: scale the work until the audience stops noticing the technology. The focus becomes pure perception—light and sound in space—and the social experience of sharing it with others.

    • Aim is experiential immersion, not tech showcase
    • Technology should fade into the background
    • Audience attention on light/sound/spatial feeling
    • Emphasis on relating to others within the space

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