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The Curiosity Shop with Brené Brown and Adam GrantThe Curiosity Shop with Brené Brown and Adam Grant

BS Disclaimers, Invisible Armies, and the Importance of the Words We Choose

Brené and Adam discuss the power — and peril — of the words we choose. They dive into two Machiavellian communication tools that often do more harm than good: the "Invisible Army" and "BS Disclaimers". Brené explains why leading with “we” or “but” often comes across as requesting permission to escape accountability, which ultimately sacrifices trust more than anything. Adam explores how these tools can sometimes serve as survival strategies in toxic cultures, leading to a conversation on psychological safety, groupthink, and why precision of language is more important than ever — especially in a world that still judges based on gender and identity. You can find The Curiosity Shop on ⁠YouTube⁠ and ⁠Instagram⁠ (@thecuriosityshop). 0:00 - Introduction 1:10 - The Invisible Army 15:23 - Speaking Up and Pluribus 21:26 - ‘But’ or Escaping Accountability? 40:59 - Responsibility Versus Accountability 46:22 - Judgment Based on Gender and Identity 1:01:55 - Takeaways From Today’s Episode Armored Versus Daring Leadership, Part 2 of 2 - Brené Brown, 2021, Dare to Lead (Podcast) https://brenebrown.com/podcast/brene-on-armored-versus-daring-leadership-part-2-of-2/ Getting credit for proactive behavior: Supervisor reactions depend on what you value and how you feel - Grant et al., 2009, Personnel Psychology https://www.researchgate.net/publication/211386766_Getting_credit_for_proactive_behavior_Supervisor_reactions_depend_on_what_you_value_and_how_you_feel Plur1bus - Gilligan et al., 2025 - Present, Sony Pictures; Apple TV+ (TV series) https://tv.apple.com/us/show/pluribus/umc.cmc.37axgovs2yozlyh3c2cmwzlza Does Performance Improve Following Multisource Feedback? A Theoretical Model, Meta-Analysis, and Review of Empirical Findings - Smither et al., 2005, Personnel Psychology https://leeds-faculty.colorado.edu/dahe7472/Smither%20performance.pdf Feedback effectiveness: Can 360-degree appraisals be improved? - DeNisi et al., 2000, Academy of Management Perspectives https://www.researchgate.net/publication/274753349_Feedback_effectiveness_Can_360-degree_appraisals_be_improved What Makes a 360-Degree Review Successful? - Zenger and Folkman, 2020, Harvard Business Review https://hbr.org/2020/12/what-makes-a-360-degree-review-successful The bullshit asymmetry [sic]: the amount of energy needed to refute bullshit is an order of magnitude bigger - Brandolini, A., 2013, Twitter https://x.com/ziobrando/status/289635060758507521 The power of powerless speech: The effects of speech style and task interdependence on status conferral - Fragale, 2006, Organizational Behavior and Human Decision Processes https://alisonfragale.com/wp-content/uploads/2020/09/AlisonFragale_PowerofPowerlessSpeach.pdf How Can Women Escape the Compensation Negotiation Dilemma? Relational Accounts Are One Answer - Bowles et al., 2013, Psychology of Women Quarterly https://scispace.com/pdf/how-can-women-escape-the-compensation-negotiation-dilemma-45crtyc15z.pdf Likeable Badass: How Women Get the Success They Deserve - Fragale, 2024, Doubleday https://www.penguinrandomhouse.com/books/712677/likeable-badass-by-alison-fragale-phd/ Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit - Brené Brown, 2025, Random House https://brenebrown.com/book/strong-ground/

Brené BrownhostAdam Granthost
May 7, 20261h 8mWatch on YouTube ↗

CHAPTERS

  1. Setting the stakes: being right vs getting it right (and two “insidious” tactics)

    Brené Brown opens by declaring she’s “vested in [her] rightness,” framing a spirited debate about subtle communication moves that erode trust. They tee up two patterns Brené sees as especially toxic: “The Invisible Army” and “bullshit disclaimers.”

  2. The “Invisible Army”: when “we all think” becomes a shield

    Brené defines the Invisible Army as invoking a vague collective—“we all,” “everyone,” “people are saying”—to add weight while avoiding personal ownership. She argues it’s corrosive in both workplaces and families because it inflates rumors and blocks direct, adult conversation.

  3. Psychological safety nuance: messenger vs mind-reader

    Adam initially defends “we” language as prosocial signaling and a survival strategy in low-safety cultures. They clarify a key distinction: responsibly reporting what you’re observing/hearing differs from claiming you can speak for what everyone feels and believes.

  4. Union steward roots, groupthink risk, and credibility loss

    Brené connects her stance to her training as a union steward: bring observed problems without claiming to embody everyone’s feelings. Adam adds that even if “we all think” is true, it suggests groupthink—making leaders distrust both the spokesperson and the group.

  5. Anonymous surveys and 360s: visibility without a “commander”

    They explore whether anonymous feedback tools are another kind of Invisible Army. Brené distinguishes anonymity (individual data points) from someone claiming authority over a hidden crowd, while both warn about false anonymity and poorly designed 360 reviews.

  6. Bullshit disclaimers: “Not to be rude, but…” as an accountability trapdoor

    Brené introduces “bullshit disclaimers” as prefaces that grant permission to be hurtful while dodging responsibility: “I don’t mean to be critical…” Adam agrees they often backfire by putting listeners on guard and trying to preempt reasonable reactions.

  7. How to interrupt in the moment: Brandolini’s principle and “preemptive pauses”

    Using Brandolini’s bullshit asymmetry principle, Brené argues it takes far more energy to refute manipulative framing than to produce it—so you must interrupt early. They role-play interventions that stop the disclaimer before the “shitty part,” forcing responsibility back onto the speaker.

  8. Curiosity vs accountability styles—and when each fits

    They notice their different instincts: Brené leads with accountability (“proceed with caution”), while Adam leans into curiosity (“why did that framing occur?”). Brené realizes Adam’s approach fits established relationships, whereas her firmer stance protects against strangers or public call-outs.

  9. Gender, power, and “permission” to be harsh without consequences

    Adam raises how gender stereotypes shape which interventions are “allowed” or interpreted as competent. Brené emphasizes the deeper issue: certain groups—especially men in some contexts—are granted more leeway to be cutting or rude without accountability, often especially toward women.

  10. Responsibility vs accountability: personal ownership and interpersonal answerability

    They define responsibility as internal ownership of actions and accountability as being answerable to others. Brené crystallizes the goal of stopping disclaimers: require the speaker to take responsibility up front, while making clear they will be held accountable for impact.

  11. Non-bullshit hedges: openness, collaboration, and the research case

    Adam distinguishes harmful disclaimers from hedges that show intellectual humility (“I might be wrong… what do you think?”). He cites research on “powerless speech” and influence strategies, while noting the uncomfortable truth: these tactics can be especially necessary for marginalized people in biased environments.

  12. Brené’s pushback: authenticity, equity, and the cost of contorting yourself

    Brené rejects using hedges that don’t match genuine intent, naming the “gauntlet” where women are labeled aggressive if direct and weak if tentative. She argues research may identify what’s effective without interrogating the inequities that make such contortions necessary—and calls for relationships where power and vulnerability can coexist.

  13. Applied examples: negotiating, asking directly, and choosing clear caring language

    They discuss a negotiation line that improved outcomes for women and unpack Brené’s preference for grounded statements like “I think I’m worth more.” Brené also shares a simple model for respectful directness—asking the driver how tipping works—showing curiosity as a bridge between clarity and care.

  14. Closing takeaways: make armies visible, keep disclaimers heartfelt, practice the craft

    Adam cautions against blanket bans on hedges and urges judging ideas by clarity and care rather than “strong vs weak” language. Brené summarizes her learning: she gets hooked by un-owned language, resents doing the labor of accountability, and believes nuance, alignment, and practice are essential to hard conversations.

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