The Diary of a CEOVanessa Van Edwards: Why withholding liking costs friends
How small cues like phone-checking, posture, and profile photos warp warmth; a cat or cowboy hat can pull the right people toward your dating photo.
At a glance
WHAT IT’S REALLY ABOUT
Why Your Body Language Silently Sabotages Love, Friendship, and Success
- Vanessa Van Edwards explains how nonverbal cues, personality traits, and conversational habits shape whether people like, trust, and connect with us. Using live first-date experiments, she shows how hidden attraction, bland questions, and closed body language quietly kill chemistry and opportunity. She breaks down first impressions online and offline, profile photos, Zoom etiquette, and how to become a “master communicator” who gifts others positive brain chemicals. The conversation closes with personality science (OCEAN), narcissism, loneliness, and why relationships and communication skills are directly tied to health and longevity.
IDEAS WORTH REMEMBERING
5 ideasYour first impression starts before you speak and is highly controllable.
People form personality judgments within milliseconds of seeing you or your profile photo, and research finds these first impressions can be ~76% accurate for traits like extroversion and conscientiousness. Common mistakes—looking down at your phone (defeat posture), hiding your hands, avoiding eye contact—project low status or disinterest. Instead, use Vanessa’s “triple threat”: broad/open posture, visible hands, and early, direct eye contact to signal warmth and competence from the moment you’re seen.
Most people under-signal liking and attraction, causing missed connections.
In Vanessa’s live date experiments, participants were privately very attracted and interested, yet their faces, questions, and body language conveyed boredom or indifference. They dream-killed questions (“I don’t really go out much”), asked dead-end numerics (“How long have you been here?”) and refused to show warmth or enthusiasm. To avoid this, say explicitly positive things (“This is really fun,” “I’d love to see you again”), use self-touch and open posture to signal interest, and avoid hiding behind ‘busyness’ when you genuinely like someone.
Break conversational scripts and build a ‘story toolbox’ to be memorable.
Scripted openers (“How are you?” “What do you do?” “Where are you from?”) lead to bland, forgettable interactions. Vanessa recommends breaking the script with questions like “What’s been good today?” or “What are you looking forward to?” and answering “How are you?” with something playful or specific (e.g., “7 out of 10—been wrestling my inbox all morning”). Build a ‘story toolbox’ in your notes app—short, practiced stories/facts for recurring topics (weather, traffic, where you’re from) so common questions become springboards into engaging conversation.
Profile photos and online cues quietly shape how seriously people take you.
Small visual tweaks dramatically change perceived warmth and competence. Head tilt, visible hands, genuine smile, and movement boost approachability; watches, glasses, conservative clothing, and neutral expressions boost perceived competence. Sunglasses block oxytocin-linked eye contact in photos and reduce trust. For professional roles where authority matters, dial up competence (less or softer smiling, structured pose); for dating, use ornaments and context (pets, hobbies) that polarize in your favor so “your people” can quickly self-select in and others out.
On Zoom and in business, plan your nonverbal and verbal ‘entry’ on purpose.
Your first impression on video is made the instant your camera turns on, not when you start talking—fumbling with audio or staring off-screen starts you in a chemical deficit. Vanessa suggests: camera on (at least at the start), lens 3+ feet away, your body angled toward the camera, and a pre-planned anecdote or question (“I just found the best taco in Austin—ever had a breakfast taco?”) to avoid dead air. Use backgrounds as conversation cues (books, objects) rather than fake/blurred backdrops, which unconsciously feel inauthentic and distract the viewer.
WORDS WORTH SAVING
5 quotesEvery time you check your phone, you accidentally look like a loser.
— Vanessa Van Edwards
The number one thing that is causing loneliness is we are withholding our liking.
— Vanessa Van Edwards
Busy is not a mark of success. Busyness is going to prevent you from finding your person.
— Vanessa Van Edwards
High neurotics, like me, produce less serotonin more slowly… I am having far more negative experiences than the same person in the room, and that's genetic.
— Vanessa Van Edwards
If you have incredible relationships and you're able to communicate your ideas so people like you and they listen, your life changes.
— Vanessa Van Edwards
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