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How To Chase Your Dreams Without Fear Holding You Back with Fran Millar | E67

This weeks episode entitled 'How To Chase Your Dreams Without Fear Holding You Back' topics: 0:00 Intro 01:24 Your Brother 15:16 “Being a difficult woman” 24:10 This idea of labels 28:51 The move away from cycling 38:32 Winning behaviours 45:20 Key qualities to success 50:50 Relationships & Work 01:02:53 How to be successful like you 01:08:55 Belstaff 01:12:29 Are you scared of dying? 01:17:53 What does the future hold for you Fran: https://twitter.com/franmillar?lang=en https://www.linkedin.com/in/fran-millar-a7894437 Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX My book pre-order: (UK, US, AUS, NZ Link) - http://hyperurl.co/xenkw2 (EU & Rest of the World Link) https://www.bookdepository.com/Happy-Sexy-Millionaire-Steven-Bartlett/9781529301496?ref=grid-view&qid=1610300058833&sr=1-2 FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Sponsor - https://uk.huel.com/

Fran MillarguestSteven Bartletthost
Feb 7, 20211h 24mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Fearless CEO Fran Millar Redefines Success, Sacrifice, Work, And Identity

  1. Fran Millar, former CEO of Team Sky/INEOS Cycling and current CEO of Belstaff, unpacks a life shaped by elite sport, scandal, and bold career reinvention. She describes how her brother David Millar’s doping saga in pro cycling devastated their family yet propelled her into building cleaner, high‑performance systems in British cycling. Fran explains how she carved out authority as a “difficult woman” in male-dominated environments, balancing radical honesty with compassion, and why hard work with purpose is non‑negotiable for real success.
  2. She details leaving a deeply entrenched identity in cycling to run a struggling heritage fashion brand mid‑pandemic, using lessons from performance culture, winning behaviors, and psychological safety. Personally, she challenges societal expectations around relationships and motherhood, openly choosing a “life less ordinary” focused on meaningful friendships, work she loves, and experiences rather than traditional milestones.
  3. Throughout, she returns to themes of identity, fear, labels, and mortality — from brain-scan scares to career cliff‑jumps — arguing that jobs are not who we are, you can’t truly “have it all,” and the only thing you can ever be asked to do is your best.

IDEAS WORTH REMEMBERING

5 ideas

Doping scandals are rarely simple ‘bad person’ stories; environment and culture matter enormously.

Fran recounts how her brother David entered pro cycling as a clean, idealistic teenager in the late-1990s EPO era, only to discover doping was endemic and expected. He resisted for years via time trialling but ultimately crossed the line under systemic pressure and poor safeguarding by teams like Cofidis. Fran stresses that while individuals are responsible for their choices, most of us dramatically overestimate how moral we’d be inside a corrupt, normalized system — drawing parallels with famous obedience studies and Nazi Germany. Takeaway: when judging or designing systems, ask what behaviors the environment almost makes inevitable, not just who to blame.

‘Winning behaviors’ in organizations are mostly about eradicating subtle losing behaviors.

At Team Sky, after early failure then rapid Tour de France success, Fran led a ‘winning behaviors’ program to codify culture across five areas: self, team, communication, continuous improvement, etc. Losing behaviors included unmanaged emotion (losing your temper in high-performance environments), backbiting, and privately undermining agreed decisions. A key standard: everyone could vigorously debate in the room, but once a decision was made you had to be ‘on the bus’ publicly. Quiet dissent after the fact spreads like a virus. Actionable lesson: define and teach specific behaviors you won’t tolerate (bitching, factionalism, undermining) as clearly as the performance targets you want.

Radical honesty works only when paired with care; otherwise it’s just cruelty dressed as feedback.

Fran references ‘Radical Candor’ to frame a 2x2: how much you care vs. how honest you are. High honesty with low care = arrogant asshole; high care with high honesty = radical candor; high care with low honesty = ‘malignant empathy’ that keeps people stuck. Both she and Steven argue that brutal but accurate feedback often grows people more than kind lies, yet Fran insists you never gain a license to be a dickhead. Leaders should aim to be ‘compassionately ruthless’: clear about standards and consequences, but delivered with respect and humanity.

Jobs are not your identity; clinging to that belief traps you and amplifies fear of change.

Fran admits she once felt she ‘didn’t know who I am if I leave the cycling team.’ Steve Peters repeatedly told her, ‘It’s just a job,’ but she only believed it after leaving to run Belstaff and realizing within 48 hours she loved the new role. The fabric of who she was didn’t change — only the context did. Actionable application: notice when you’re saying ‘I am X’ (e.g., ‘a cycling person,’ ‘a social media CEO’) instead of ‘I do X.’ That linguistic shift makes it psychologically easier to change careers, projects, or industries without a full identity crisis.

Hard work isn’t toxic by default; purposeless busyness is. The distinction matters.

Both Steven and Fran push back on the modern backlash against ‘hustle,’ clarifying that unsustainable 18‑hour days with no purpose are harmful, but committed effort toward something meaningful is energizing. Fran describes Eliud Kipchoge’s sub‑2 marathon project as an example: she worked 18‑hour days for weeks yet felt ‘on cloud nine’ because the challenge, people, and mission aligned with her values. Her framing: there is no ‘work/life balance’ when your work is the central passion in your life; but that doesn’t require self-destruction. The problem is not intensity, it’s lack of purpose or boundaries.

WORDS WORTH SAVING

5 quotes

I don’t know who I am if I leave the cycling team.

Fran Millar (recalling past thinking)

You’re letting this thing influence your worth, your substance, your contribution to life. It’s a job.

Steve Peters (as quoted by Fran Millar)

You can say some really shitty things to people and get a horrible response, or you can say shitty things and get a really positive response back because you do it in a different way.

Fran Millar

It’s better to be honest with them and say, ‘You know what? This isn’t for you,’ than to allow them to keep failing.

Fran Millar (on compassionate ruthlessness)

I’ve never felt the need to conform to society’s pillars of, okay, you go to university, then you get a job, then you meet a guy, then you get married, then you have kids. I was always like, ‘Right, not interested.’

Fran Millar

David Millar’s doping scandal and its impact on Fran and British cyclingHigh-performance culture, ‘winning behaviors,’ and leadership at Team Sky/INEOSBeing a ‘difficult woman’ and gendered double standards in leadershipRadical honesty versus being an ‘arrogant asshole’ in feedback and managementReinventing career identity: leaving cycling to become CEO of BelstaffWork ethic, burnout narratives, and finding purpose in hard workRejecting conventional paths: relationships, motherhood, and designing a ‘life less ordinary’

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