The Diary of a CEOIvan Toney Finally Opens Up About His Ban & Reveals His Preferred Future Team!
At a glance
WHAT IT’S REALLY ABOUT
Ivan Toney Breaks Silence On FA Ban, Betting, And Future Move
- Ivan Toney traces his journey from rejection at Leicester and Newcastle to becoming Brentford’s talisman and an England international, stressing mentality, hard work, and resilience. He gives a detailed, first‑hand account of the FA betting investigation, his mistakes, the process, and why he feels he was made an example of. Toney discusses his relationship with gambling, the diagnosis of addiction, and the mental health impact of missing the World Cup and serving an eight‑month ban away from his club. He also speaks candidly about Brentford’s culture, racism in football, and his ambition to win major trophies and become England’s main striker, hinting at preferred future clubs.
IDEAS WORTH REMEMBERING
5 ideasEarly rejection can fuel long‑term resilience if reframed correctly.
Toney was released by Leicester at 15 and later told by Wolves they wouldn’t sign him due to scoliosis, after he’d already taken pictures with the shirt. Each setback initially made him consider quitting, but with his parents’ push and his dad’s advice to always think like a Premier League player, he used rejection as fuel rather than a permanent verdict on his ability.
Arriving at a big club is the point where hard work must increase, not stop.
When Toney joined Newcastle at 18, he admits he went into “cruise control,” believing he’d “made it” just by being there. Looking back, he says the advice he’d now give his younger self—and any player making a big move—is that this is precisely when work has to go “into an extra gear,” because squad status and longevity aren’t guaranteed without relentless effort.
Playing down a level with the right culture can transform a career.
Dropping from Newcastle to Peterborough felt like a knockback but became the reset he needed. With a manager who treated him like a person, made him the focal point, and explicitly framed the move as a launchpad to “go higher,” Toney responded with elite work rate and 24 goals in 32 league games, proving the importance of environment over status.
Strong club culture—togetherness, humility, and clear standards—can outperform resources.
At Brentford, Toney describes a squad where everyone mixes, no cliques exist, and the manager relentlessly repeats three principles: togetherness, humility, and attitude. Players clean up after themselves, run for each other, fear no opponent, and understand their roles. Toney credits this culture and work ethic, not star names, as the main reason Brentford consistently overachieve.
A lack of early financial and gambling education can have serious career consequences.
Toney began gambling in his mid‑teens and escalated as his wages grew, often spending everything left after bills and “waiting for payday.” He says no one properly educated him on betting rules or money management, and he thought he could stop whenever he wanted. The FA’s psychiatrist later diagnosed him with a gambling addiction, a finding that both reduced his ban and forced him to confront how little control he actually had.
WORDS WORTH SAVING
5 quotesThis is where the hard work starts. It’s not finished. You can’t put it on cruise control.
— Ivan Toney
I felt like somebody’s out to get me at that time to stop me from playing for England.
— Ivan Toney
It was far from match‑fixing… I was betting on myself to score first.
— Ivan Toney
If I was to read a book on myself, I’d say, ‘This guy’s done a lot and been through a lot, and he’s still fighting.’
— Ivan Toney
I’m not one of these, ‘Oh, he could have been a great player hadn’t he done this.’ I’m built different.
— Ivan Toney
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