The Diary of a CEO

Ivan Toney Finally Opens Up About His Ban & Reveals His Preferred Future Team!

Brentford FC, Arsenal FC, Manchester United FC, Liverpool FC, Wolves FC, Newcastle FC! 00:00 Intro 02:02 What Made Ivan Toney? 04:57 Bouncing Back from Rejection & Going to Newcastle 10:59 High-Paid & Mixing with the Wrong Crowds 12:15 Advice to Your Younger Self 13:28 The Disappointment When They Loaned Me Out 16:17 Transferring to Peterborough United & Change of Attitude 22:54 Becoming a Father & Improving My Game 24:18 Finding Out Brentford Wanted Me 27:17 The Unseen Reasons why Brentford are so successful 32:11 Being Player of the Year at 26 Years Old 33:27 Why Didn’t You Make It To the Final World Cup Squad? 37:25 Hitting Rock Bottom 42:04 Your Famous Tweet 45:38 Scanning Your Phone for Personal Data 50:08 Gambling and Its Impact on Your Mental Health 01:14:45 Your Family & Brentford's Fanbase Support 01:18:38 What’s Next for You? 01:25:59 What Advice Would You Give Your Children? 01:29:07 What Would You Like to Say That You Haven't Said Before? 01:31:11 Racism in Football: Taking the Knee & Vinicius Junior 01:33:58 Countdown Until Your Next Match 01:37:33 Last Guest's Question Follow Ivan: Instagram: ⁠https://bit.ly/47wdaMe⁠ Twitter: ⁠https://bit.ly/3QM9a4p⁠ My new book! 'The 33 Laws Of Business & Life' pre order link: https://smarturl.it/DOACbook Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow me:  Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors:  Eight sleep: https://www.eightsleep.com/uk/steven/ CODE: STEVEN (save $150 on the Pod Cover) Huel:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://g2ul0.app.link/G4RjcdKNKsb Wework: https://we.co/ceoworks

SBSteven BartletthostITIvan Toneyguest

Aug 21, 2023·1h 46m·Watch on YouTube ↗

📖 CHAPTERS

1. 1
   3:00 – 11:45

   Street Football, Tough Upbringing, And Early Rejection

   Toney describes growing up playing against older kids in Northampton, developing physical resilience and confidence. He recalls being rejected by Leicester at 15, nearly walking away from football, and how his parents pushed him to take a chance at Northampton Town, where he eventually earned a scholarship at the last moment.

2. 2
   11:45 – 24:20

   Newcastle Move, Scoliosis Shock, And Cruise Control Mentality

   Toney recounts almost signing for Wolves before they pulled out citing scoliosis, and then moving to Newcastle at 18. He reflects on the sudden fame, money, and naivety that followed, including bad spending habits and the misconception that simply being at a Premier League club meant he’d ‘made it.’

3. 3
   24:20 – 38:50

   Loan Spells, Newcastle Exit, And Reboot At Peterborough

   After limited minutes at Newcastle and multiple loan spells, Toney discusses his frustration at being sent out and his mistaken belief he’d always return to the Premier League. Ultimately told Newcastle didn’t think he was ready, he reframed the move to Peterborough as the knockback he needed and transformed his mentality and output.

4. 4
   38:50 – 53:50

   Becoming A Father, Choosing Brentford, And Inside A Winning Culture

   Toney explains how becoming a father sharpened his focus and changed his priorities. He details turning down moves to Rangers and Celtic to join Brentford, where Thomas Frank promised he’d be the main striker, and he outlines the togetherness and humility that underpin Brentford’s overperformance in the Premier League.

5. 5
   53:50 – 1:12:10

   England Dream, World Cup Heartbreak, And Emotional Impact

   After a long climb, Toney earns his first England call‑up but misses the final World Cup squad. He believes the timing of the FA’s betting allegations, released just before the tournament but punished months later, cost him his dream. He opens up about how deeply missing the World Cup hurt and his difficulty expressing emotion.

6. 6
   1:12:10 – 1:35:40

   FA Investigation, Betting Breaches, And Gambling Addiction

   Toney goes step‑by‑step through the FA investigation, from the first information request to phone and bank scrutiny, a five‑hour interview, and eventually admitting 232 breaches. He maintains there was no match‑fixing, explains why some bets were in others’ names, and discusses being diagnosed with a gambling addiction and deciding to stop betting entirely.

7. 7
   1:35:40 – 2:01:40

   Sanction, Mental Health, And Feeling Made An Example

   The conversation turns to the eight‑month ban and £50,000 fine: how it was calculated, how it feels, and the added pain of being barred from Brentford’s facilities. Toney believes his profile as a successful Premier League striker and England hopeful led the FA to make an example of him, and he questions the consistency of sanctions and the mental‑health implications of exclusion from his club.

8. 8
   2:01:40 – 2:10:40

   Racism, Taking The Knee, And Public Perception

   Toney shares experiences of racist abuse online and the limited recourse when abusers are abroad or anonymous. He explains why he stopped taking the knee, seeing it as a token gesture that has lost impact, and critiques authorities for insufficiently robust action against racism compared with how harshly other offenses are punished.

9. 9
   2:10:40

   Countdown To Return, Future Clubs, And Big‑Ambition Mindset

   As his return date approaches, Toney talks about thriving under pressure and visualising goals, insisting he’ll come back better. He expresses deep gratitude to Brentford, Southgate, and Thomas Frank for backing him, but also makes clear his ambition to move to a top club, admits he’s a lifelong Liverpool fan who admires Arsenal’s style, and sets out goals of winning the Premier League, World Cup, and becoming England’s main striker.