The Diary of a CEOSuicidal Drug Addict To Elite Military Commando with Ben Williams | E68
At a glance
WHAT IT’S REALLY ABOUT
From Suicidal Drug Addict To Elite Commando And Tech Founder
- Ben Williams describes his journey from a chaotic childhood, drug addiction, and a fatal incident as a nightclub bouncer to becoming a Royal Marine Commando, war veteran, and later an entrepreneur and performance coach.
- A chance Royal Marines YouTube advert at his lowest point became the catalyst for quitting drugs, rebuilding discipline, and pursuing his childhood dream despite deep guilt, trauma, and suicidal ideation.
- He explains the ‘Commando Mindset’—values like courage, excellence, integrity, and cheerfulness in adversity—and how they shaped his responses to combat, injury from an IED, PTSD, and being medically discharged.
- Ben then details applying that mindset to civilian life: coaching elite performers such as Harry Kane and Gareth Southgate’s England team, and founding Lupine, a mental‑health tech startup, which survived near-failure during the pandemic.
IDEAS WORTH REMEMBERING
5 ideasChildhood instability silently shapes adult behaviour and unprocessed trauma re-emerges later.
Ben’s early exposure to an ‘aggravated’ parental separation, domestic incidents, and repeated school moves made anger, mistrust of males, and not fitting in feel ‘normal.’ He only began processing these experiences in his mid‑20s when military and life stresses ‘slammed on the brakes’ and brought old memories forward, illustrating how unprocessed childhood events can drive later addictions, relationship patterns, and anger issues.
Seeking identity through ‘alpha’ roles and substances is a fragile coping mechanism.
Feeling purposeless and lacking male role models, Ben chased an ‘alpha male’ identity via steroids, security work, and violence. Being a feared bouncer and getting validation from fights and attention temporarily filled a hole, but it left him vulnerable to cocaine dependence and extreme guilt after a patron died during a restraint. The persona collapses quickly when the role or body disappears.
A clear purpose can override addiction, but the hardest step is starting.
At his lowest—daily coke use, cleaning school toilets, suicidal drive in his car—Ben stumbled on a Royal Marines advert: ‘99.99% need not apply.’ It reactivated a childhood dream and gave him a North Star strong enough to justify flushing his drugs and beginning to train. He emphasises that the real courage wasn’t on the battlefield but walking downstairs to tell his mum and girlfriend, ‘I’m going to join the Marines,’ and then going for that first humiliating run in bad kit.
Values-led mental frameworks can stabilise you in extreme adversity.
In combat, Ben relied on the Marines’ ethos: courage, determination, excellence, self-discipline, integrity, cheerfulness, and humility. Under heavy fire, a commander shouting ‘Check your fucking flashes!’ instantly reconnected the team to who they were (Royal Marines Commando) and what was expected. He later codified a simple adversity framework—ARA: Accept what’s happened, Remove unwanted emotion, Adapt to the new reality—to prevent emotional reactivity from causing a second, avoidable ‘loss.’
Excellence is about incremental striving, not perfection or participation trophies.
Ben distinguishes excellence (continuous 0.1% daily improvement) from perfection, which he calls ‘arrogant’ and unattainable. He criticises a culture that rewards mere participation equally with winning, arguing it breeds entitlement and ‘just turn up’ attitudes. Instead, he praises maintaining standards, honest feedback, and recognising real effort and outcomes—both in parenting (e.g., his son’s sports day) and leading teams.
WORDS WORTH SAVING
5 quotesYou can’t even go and kill yourself. You can’t even go hurt yourself. You’re fucking useless.
— Ben Williams (self-talk)
If yes, don’t even bother filling out the form… 99.99% need not apply.
— Royal Marines recruitment advert (described by Ben)
Integrity in the Marines is your virginity, you can only lose it once.
— Ben Williams
If you don’t laugh at it, it’ll laugh at you.
— Ben Williams (on cheerfulness in adversity)
The biggest critics never stand on the start line with you.
— Ben Williams
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