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From Google’s First PM to Backing 50 Unicorns — The 10X Principle | Felicis, Aydin Senkut

From Google's first product manager to founding Felicis Ventures, Aydin Senkut shares his journey of turning obstacles into opportunities. At Google, he embraced the "10x principle" that would define his investment philosophy.

EO Studio HosthostAydin Senkutguest
Apr 16, 202521mWatch on YouTube

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Episode Details

EPISODE INFO

Released
April 16, 2025
Duration
21m
Channel
EO Studio
Watch on YouTube
▶ Open ↗

EPISODE DESCRIPTION

From Google's first product manager to founding Felicis Ventures, Aydin Senkut shares his journey of turning obstacles into opportunities. At Google, he embraced the "10x principle" that would define his investment philosophy. Building a diverse team from various backgrounds and languages, Felicis has grown into a $3B+ global venture firm with unanimous investment decisions backed by multiple perspectives. The Felicis team has collectively backed 50+ unicorn companies with 100+ exits across 18 IPOs, including transformative companies like Shopify, Canva, and Notion. Despite facing 40+ initial rejections, their persistence led to breakthrough success. Their approach uniquely balances market selection with founder evaluation, bringing their complete team's expertise to each portfolio company. Beyond their $220B+ portfolio value, Felicis measures success through positive impact created through their founders and partners. Watch to discover how they transform setbacks into "jet fuel" and build relationships with founders creating exceptional companies that shape our future. 00:00 Don't Let People Put You in the Box 02:09 Introducing Aydin and Felicis 03:07 The 10X Principle 08:25 Market Always Wins 12:48 The DNA of Exceptional Founders 18:43 Why Investment is More than Just a Numbers Game #Felicis #VC #Founder --- EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at partner@eoeoeo.net X | @eostudi0 LinkedIn | @EO STUDIO Instagram | @eostudio.official Newsletter | https://www.eomag.io/subscribe?utm_source=youtube&utm_medium=description NI7DLWFINWAXXQDD 68F7ZYA8B8FR9MYN

SPEAKERS

  • EO Studio Host

    host

    Host/interviewer for EO Studio.

  • Aydin Senkut

    guest

    Founder and Managing Partner at Felicis Ventures and former early Google product manager.

EPISODE SUMMARY

In this episode of EO Studio, featuring EO Studio Host and EO Studio Host, From Google’s First PM to Backing 50 Unicorns — The 10X Principle | Felicis, Aydin Senkut explores Aydin Senkut on the 10X Principle, Markets, and Founders Senkut says setbacks and people trying to put him in a box have repeatedly acted as 'jet fuel,' and he urges founders to keep control of their destiny by trying different approaches.

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