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Protocols to Access Creative Energy and Process | Rick Rubin

In this episode, my guest is Rick Rubin, world-renowned music producer of numerous award-winning artists, including Johnny Cash, Red Hot Chili Peppers, Beastie Boys, Adele, Eminem, Slayer, and many more. Rick is also the host of the podcast Tetragrammaton and the author of the best-selling book about the creative process entitled “The Creative Act: A Way of Being.” In this Q&A episode, Rick explains the practical aspects of the creative process, such as specific morning and daily routines, the role of movement, and how to source and capture ideas, interpret dreams, and generate work-life balance. He also offers advice for those struggling with creative or motivation blocks. He explains how cultivating relationships with the unknown, uncertainty and life circumstances heightens the creative process. Rick’s insights into accessing your artistic spirit and direction apply to everyone and all realms of art, work, and life. Thank you to our sponsors AG1: https://drinkag1.com/huberman Maui Nui Venison: https://mauinuivenison.com/huberman Eight Sleep: https://eightsleep.com/huberman Waking Up: https://wakingup.com/huberman InsideTracker: https://insidetracker.com/huberman Momentous: https://livemomentous.com/huberman Rick Rubin Website: https://tetragrammaton.com Instagram: https://www.instagram.com/tetragrammaton.now YouTube: https://www.youtube.com/@tetragrammaton_now X: https://twitter.com/RickRubin Broken Record: https://www.pushkin.fm/podcasts/broken-record Resources A History of Rock Music in 500 Songs (podcast): https://500songs.com Jack Kornfield: https://jackkornfield.com Meditation on Lovingkindness: https://jackkornfield.com/meditation-on-lovingkindness/ Asi Wind (mentalist): https://www.asiwind.com Rick Rubin on The Joe Rogan Experience: https://ogjre.com/episode/1881-rick-rubin Ramones - Loudmouth, 1975 (YouTube Clip): https://youtu.be/ZYmy--9NfYk?feature=shared Henry Rollins, Joe Strummer, Rick Rubin & Johnny Cash (photo): https://www.gettyimages.com/detail/news-photo/henry-rollins-joe-strummer-rick-rubin-and-johnny-cash-news-photo/1143776545 iPhone red screen: https://ios.gadgethacks.com/how-to/keep-your-night-vision-sharp-with-iphones-hidden-red-screen-0173903 Tetragrammaton episode with Andrew Huberman: https://youtu.be/uXYAEqukWJw Lift Run Shoot (podcast): https://youtube.com/playlist?list=PL7TKGmLLLg5X0h3QoEAiwGCzEztw4RXFT&feature=shared TAKE A DEEP BREATH (breathing exercise): https://youtu.be/i5apnLrzaT4?feature=shared&t=728 Books "The Creative Act: A Way of Being": https://amzn.to/48qgkAA "Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life": https://amzn.to/3tus7PK Huberman Lab Episodes Mentioned Rick Rubin: How to Access Your Creativity (previous Rick Rubin episode): https://go.hubermanlab.com/zBB6x1ycYT Guest Series | Dr. Paul Conti: How to Understand & Assess Your Mental Health: https://go.hubermanlab.com/N8mwZxHpYT What Alcohol Does to Your Body, Brain & Health: https://go.hubermanlab.com/WIJpm8w1YT Timestamps 00:00:00 Rick Rubin 00:02:00 Sponsors: Maui Nui, Eight Sleep & Waking Up 00:06:27 Tool: Coherence Breathing, Heart Rate Variability 00:09:32 Treading Water, Podcasts 00:11:45 Tool: Meditation Practices 00:15:43 Sunlight, Skin, Circadian Rhythm 00:20:00 Headphones, Natural Living, Diet 00:24:31 Artificial Intelligence (AI); Childhood; Magic & Mentalists 00:28:34 Tool: Writer’s Block, Creativity, Diary Entries; Deadlines 00:34:58 Sponsor: AG1 00:35:54 Uncertainty; Creativity & Challenges; Sensitivity & Environment 00:40:43 Wrestling, Storytelling; Johnny Cash 00:48:51 Creative Endeavors & Outcome; Surprise in Oneself; Experimentation 00:56:36 Resistance; Business & Art 01:00:37 Sponsor: InsideTracker 01:01:39 Source of Ideas; Internet & Information 01:08:31 Dreams & Interpretation; Unconscious Mind; Motivations, Art & Outcome 01:14:07 Career Advice, Book Writing, Diary Entries, Expressive Writing 01:19:25 Music Industry; Capturing Ideas; Money & Ingenuity 01:25:21 Audience; Innovative Ideas 01:29:35 Alcohol, Confidence, Psychedelics 01:35:10 Creativity, Chaos & Organization; Shocking Experiences 01:42:13 News & False Stories; Playing, Wonder & Childhood 01:46:58 Ramones; Henry Rollins 01:49:55 Daily Routine; Red Light, Circadian Rhythm & “Cheap Photons” 01:57:46 Creativity, Experience vs. Institutions; Work, Stress & Relationships 02:04:29 Book Recommendations; Ancestry & Creativity 02:07:41 Experiencing Music; Developing Albums 02:12:28 Music Videos; Book Interpretation; Current Projects & Documentaries 02:16:40 Podcasting & Conversation 02:25:41 Zero-Cost Support, Spotify & Apple Reviews, YouTube Feedback, Sponsors, Momentous, Social Media, Neural Network Newsletter Title Card Photo Credit: Mike Blabac - https://www.blabacphoto.com Disclaimer: https://www.hubermanlab.com/disclaimer

Andrew HubermanhostRick Rubinguest
Dec 25, 20232h 28mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 9:00

    Introduction, Sponsors, And Rick Rubin’s Return

    Huberman introduces Rick Rubin, highlighting his production legacy and his book, and explains that this episode will focus on answering listener questions about creativity and process. He also acknowledges feedback to speak less and give Rubin more space, then moves through sponsor reads before transitioning into the conversation.

  2. 9:00 – 20:20

    Coherence Breathing And Heart Rate Variability

    Rubin leads Huberman through a five-minute coherence breathing session designed to improve heart rate variability. They debrief the experience, discuss cadence, counting strategies, and how Rubin integrates this practice into his day alongside physical exercise like treading water.

  3. 20:20 – 30:10

    Meditation Practices And Lifelong Effects

    Rubin outlines his meditation history, starting transcendental meditation (TM) at 14 and evolving into breathing, gratitude, and metta (loving-kindness) practices. He explains that decades of practice have permanently shaped who he is, making benefits persist even when practice is not daily.

  4. 30:10 – 38:40

    Sunlight, Sleep, And A Dermatologist On The Beach

    Rubin recounts meeting a dermatologist on the beach who suffers from insomnia and wears sunglasses in bright sun. Rubin challenges his assumptions about sun avoidance, linking natural light exposure to sleep regulation, while Huberman explains the circadian science of morning and evening light.

  5. 38:40 – 45:50

    EMFs, Wired Headphones, And A Naturalistic Lifestyle

    Huberman describes abandoning Bluetooth earbuds due to lymph cysts and discomfort, favoring wired and air-tube headphones. Rubin and Huberman use this as a jumping-off point to discuss EMFs, turning off Wi-Fi at night, and Rubin’s general bias toward natural, minimally processed living.

  6. 45:50 – 53:10

    Weight Loss, Diet Evolution, And Red Meat

    Rubin shares that he lost 135 pounds on a high-protein, low-calorie, low-carb diet supervised by a UCLA physician. He contrasts it with his previous 20-plus years as an unhealthy vegan and suggests that while diets are individual, many people could benefit from high-quality red meat.

  7. 53:10 – 1:02:50

    AI, Childhood Passions, And Mentalism

    Rubin briefly addresses AI in art, saying he values human point of view and isn’t yet convinced AI has one. He then reminisces about childhood activities—reading, listening to music, playing along on guitar, and practicing magic—explaining why mentalism especially fascinates him.

  8. 1:02:50 – 1:14:40

    Writer’s Block, Fear, And The Diary Mindset

    Responding to extensive questions about feeling stuck, Rubin reframes writer’s block as an illusion created by self-judgment or fear of others’ judgment. He proposes making work only for oneself—as a diary entry—to bypass these fears and unlock a steady flow of honest material.

  9. 1:14:40 – 1:23:20

    Deadlines, Outcomes, And Deposits In The Bank

    Rubin explains that deadlines can be helpful in late-stage refinement but are counterproductive when the essence of a project is still emerging. He and Huberman compare creative practice to scientific work and physical training, emphasizing long-term deposits and outcome-agnostic experimentation.

  10. 1:23:20 – 1:32:40

    Sensitivity, Pain, And The Artist’s Inner Landscape

    Huberman reads a passage from Rubin’s book about highly sensitive artists and their vulnerability to pain and addiction. Rubin affirms his own high sensitivity and describes how he designs a protected, low-stimulation life to safeguard his internal world and enable deep work.

  11. 1:32:40 – 1:55:40

    Pro Wrestling, Real Life, And Cathartic Play

    Rubin and Huberman recount attending an AEW wrestling event and explore why Rubin loves pro wrestling. For him, wrestling is relaxing because the stakes are fictional yet emotionally real, and it mirrors the ambiguity and spectacle of real-world narratives more honestly than news.

  12. 1:55:40 – 2:07:00

    Smartphones, Infinite Music, And Curation Fatigue

    The conversation turns to how smartphones and streaming changed Rubin’s listening habits. Initially ecstatic about having all music at his fingertips, he discovers he doesn’t want to DJ his life and now prefers curated playlists and radio, highlighting how abundance can become burdensome.

  13. 2:07:00 – 2:15:50

    Dreams, The Unconscious, And Artistic Instinct

    Rubin talks about phases of keeping dream journals and the value of reviewing them years later, when patterns become clear. Huberman relays psychiatrist Paul Conti’s view of the unconscious as the brain’s true supercomputer, connecting dream imagery to creative instinct and non-intellectual ideas.

  14. 2:15:50 – 2:21:10

    Andrew Dice Clay, Motivations, And Losing The Plot

    Rubin shares the story of comedian Andrew Dice Clay, whose offensive persona drew massive audiences but harsh criticism. Trying to appease critics by changing his act, Clay lost connection to his original motivation—to entertain—and his career suffered, illustrating the danger of abandoning core purpose.

  15. 2:21:10 – 2:30:50

    Comedy Advice, Journaling, And Expressive Writing

    Rubin offers concise advice for aspiring comedians—be true to yourself and ignore others’ opinions. Huberman then discusses his own diary practice and outlines James Pennebaker’s expressive writing research, showing how structured writing about trauma can yield large psychological and physiological benefits.

  16. 2:30:50 – 2:39:00

    Industry, Money, And DIY Constraints

    Rubin distances himself from the ‘entertainment industry’ mentality, focusing on the work while others manage business. Drawing on his punk DIY roots, he rejects the idea that budget should determine whether art is made and cites examples like Darren Aronofsky’s low-budget films outperforming big-budget efforts.

  17. 2:39:00 – 2:46:40

    Alcohol, Drugs, And Creativity Myths

    Rubin describes never really drinking alcohol, aside from a mandatory class exercise, and having no interest in drugs despite being immersed in music scenes where they were ubiquitous. He attributes this to strong internal clarity and being an only child, making him resistant to peer pressure.

  18. 2:46:40 – 2:54:00

    Attention, Disorganization, And Early-Phase Freedom

    Addressing perceptions that creatives must be chaotic, Rubin clarifies that his process begins in a very free, improvisational phase that can look messy but then becomes tightly structured once something interesting appears. He stresses that freedom at the start is crucial, while later organization makes the work coherent.

  19. 2:54:00 – 3:01:20

    News, Wrestling, And Radical Skepticism

    After both men share experiences of seeing false media narratives about themselves or people they know, Rubin concludes that news should be viewed like pro wrestling: an entertaining storyline whose truthfulness is uncertain. He maintains radical skepticism about media accuracy.

  20. 3:01:20 – 3:09:00

    Play, Wonder, And Not Killing The Magic

    Rubin describes himself as naturally childlike, valuing wonder and not knowing. He recounts a friend’s mystical experience with bioluminescent waves that he inadvertently ruined by explaining the science, and says he now tries not to let explanations erase magic, even while respecting scientific understanding.

  21. 3:09:00 – 3:28:00

    Daily Routine: Sun, Movement, And Strict Evening Boundaries

    Rubin outlines his typical day: slow, sun-exposed mornings, movement (beach walks or gym), midday to early-evening focused work, and tightly controlled evening light and stimulation. His routine is designed to support sleep, creativity, and emotional stability by leveraging natural rhythms and minimizing nighttime arousal.

  22. 3:28:00 – 3:37:20

    Educational Skepticism, Mentors, And Learning In The Wild

    Rubin expresses skepticism about the necessity of formal higher education for most creative paths, favoring mentorships and real-world practice. He distinguishes fields where institutions are essential from those where on-the-job learning beats classroom theory.

  23. 3:37:20 – 3:51:00

    Relationships, Truth, And Home As A Safe Base

    Rubin articulates his philosophy that home life should be safer and less stressful than work, providing a base for bold creative risk-taking. He stresses that without honesty, there is no real relationship—partners are simply living in different worlds with incompatible realities.

  24. 3:51:00 – 4:09:00

    Tetragrammaton: Intimate Conversations Over Performance

    Rubin explains the design of his podcast, Tetragrammaton, as an intimate, eavesdropped-on conversation rather than a performance aimed at an audience. This intention governs choices like avoiding cameras, starting episodes mid-story, and solving problems (like ad reads) in creatively congruent ways.

  25. 4:09:00

    Current Projects And Closing Reflections

    Rubin briefly mentions upcoming work—documentaries and albums by Marcus King and The Gossip—before Huberman closes by emphasizing the breadth of Rubin’s practical wisdom. They reiterate themes of process devotion, sensitivity, and constant experimentation, and Huberman points listeners to Rubin’s book and other resources.

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