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HubSpot's Dharmesh Shah: Build your culture like a product | Masters of Scale

Your company’s culture is the bedrock of everything you do. So you can’t afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer.

Dharmesh ShahguestReid Hoffmanhost
Jul 13, 202327mWatch on YouTube

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Episode Details

EPISODE INFO

Released
July 13, 2023
Duration
27m
Channel
Masters of Scale
Watch on YouTube
▶ Open ↗

EPISODE DESCRIPTION

Your company’s culture is the bedrock of everything you do. So you can’t afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team. This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures. In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested. You can listen to the podcast episode here: https://listen.mastersofscale.com/Dharmesh_Shah Follow the Masters of Scale podcast: https://listen.mastersofscale.com/follow Subscribe to the Masters of Scale Newsletter: https://hubs.la/Q01RPQH-0 #tech #entrepreneur #entrepreneurship #businesslessons #business #businessleadership #business #founder #founders #founderstories #founderstory #mastersofscale #reidhoffman #startup #startups #startupstories #buildingabrand #brand #brandbuilding #businessowner #businessgrowth #businesssuccess On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

SPEAKERS

  • Dharmesh Shah

    guest

    Co-founder and CTO of HubSpot, known for building and codifying company culture through HubSpot’s Culture Code.

  • Reid Hoffman

    host

    Co-founder of LinkedIn and partner at Greylock; host of Masters of Scale.

EPISODE SUMMARY

In this episode of Masters of Scale, featuring Dharmesh Shah and Reid Hoffman, HubSpot's Dharmesh Shah: Build your culture like a product | Masters of Scale explores HubSpot's Dharmesh Shah Explains Building Company Culture Like a Product Dharmesh Shah reluctantly took on culture after co-founder Brian Halligan was pressed on it by a CEO peer group, and he met harsh employee skepticism by applying his product design and coding mindset.

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