Designing The World's Biggest Brands | Bruce Duckworth | Modern Wisdom Podcast 167

Bruce Duckworth is a designer and the Co-Founder & Co-Chairman of Turner Duckworth Design Company. Amazon's smile logo, Coca Cola's rebrand, Samsung, Elemis and Metallica are just some of the companies who owe their branding success to Bruce Duckworth. Expect to learn what it's like to sit in a briefing with Jeff Bezos, the full creative process behind generating the world's biggest brands, why packaging truly is the essence of a brand, how to have better meetings, how to monetise your creative passion and much more. Find new clients and raise your profile as a Fitness Professional by signing up to FitBook at https://www.fitbook.co.uk (enter code MODERNWISDOM for 50% off your membership) Extra Stuff: Check out Turner Duckworth's website - https://turnerduckworth.com/ Follow Turner Duckworth on Twitter - https://twitter.com/TurnerDuckworth Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom #design #graphics #branding - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com

Chris WilliamsonhostBruce Duckworthguest

May 7, 20201h 7mWatch on YouTube ↗

EPISODE INFO

Released: May 7, 2020
Duration: 1h 7m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Bruce Duckworth is a designer and the Co-Founder & Co-Chairman of Turner Duckworth Design Company. Amazon's smile logo, Coca Cola's rebrand, Samsung, Elemis and Metallica are just some of the companies who owe their branding success to Bruce Duckworth. Expect to learn what it's like to sit in a briefing with Jeff Bezos, the full creative process behind generating the world's biggest brands, why packaging truly is the essence of a brand, how to have better meetings, how to monetise your creative passion and much more. Find new clients and raise your profile as a Fitness Professional by signing up to FitBook at https://www.fitbook.co.uk (enter code MODERNWISDOM for 50% off your membership) Extra Stuff: Check out Turner Duckworth's website - https://turnerduckworth.com/ Follow Turner Duckworth on Twitter - https://twitter.com/TurnerDuckworth Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom #design #graphics #branding - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com

SPEAKERS

Chris Williamson
host
Bruce Duckworth
guest

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Chris Williamson and Bruce Duckworth, Designing The World's Biggest Brands | Bruce Duckworth | Modern Wisdom Podcast 167 explores inside Iconic Branding: The Story Behind Amazon’s Smile and More Bruce Duckworth, co‑founder of Turner Duckworth, explains how his agency created some of the world’s most recognizable brand identities, including Amazon’s smile logo and Coca‑Cola’s global packaging system.

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