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Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more. Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free) Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom #psychology #advertising #humanbehaviour - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com

Richard ShottonguestChris Williamsonhost
Apr 27, 20201h 23mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 3:18

    Red Sneaker Effects

  2. 3:18 – 4:09

    How Do You Create the Perfect Advert

  3. 4:09 – 17:54

    The Von Restorff Effect

  4. 17:54 – 21:21

    The Red Sneaker Effect

  5. 21:21 – 29:08

    The Generation Effect

  6. 29:08 – 40:37

    The Key Turistic

  7. 40:37 – 41:51

    Long-Term Trackers of How Much People Trust Organizations

  8. 41:51 – 44:07

    The Advertising Association

  9. 44:07 – 48:13

    Costly Signaling

  10. 48:13 – 50:02

    Negative Social Proof

  11. 50:02 – 52:55

    Government Advertising

  12. 52:55 – 1:06:43

    The Estonian Police Service

  13. 1:06:43 – 1:07:20

    Ogilvie Gloves

  14. 1:07:20 – 1:15:48

    Risk Homeostasis

  15. 1:15:48 – 1:23:23

    Guinness Adverts

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