Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more. Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free) Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom #psychology #advertising #humanbehaviour - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com

Richard ShottonguestChris Williamsonhost

Apr 27, 20201h 23mWatch on YouTube ↗

EPISODE INFO

Released: April 27, 2020
Duration: 1h 23m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more. Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free) Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom #psychology #advertising #humanbehaviour - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com

SPEAKERS

Richard Shotton
guest
Chris Williamson
host
Narrator
other

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Richard Shotton and Chris Williamson, Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163 explores how Behavioral Science Makes Advertising Memorable, Persuasive, And Profitable Chris Williamson and Richard Shotton explore how behavioral science explains what makes advertising and communication effective, focusing on attention, memory, mood, and perceived fairness.

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