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Modern WisdomPsychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163
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Episode Details
EPISODE INFO
- Released
- April 27, 2020
- Duration
- 1h 23m
- Channel
- Modern Wisdom
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more. Get Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free) Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom #psychology #advertising #humanbehaviour - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://apple.co/2MNqIgw Spotify: https://spoti.fi/2LSimPn Stitcher: https://www.stitcher.com/podcast/modern-wisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: modernwisdompodcast@gmail.com
SPEAKERS
Richard Shotton
guestChris Williamson
hostNarrator
other
EPISODE SUMMARY
In this episode of Modern Wisdom, featuring Richard Shotton and Chris Williamson, Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163 explores How Behavioral Science Makes Advertising Memorable, Persuasive, And Profitable Chris Williamson and Richard Shotton explore how behavioral science explains what makes advertising and communication effective, focusing on attention, memory, mood, and perceived fairness.
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