RORY SUTHERLAND | Psychology In The World Of Advertising

Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal. Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them. More Stuff: Follow Rory on Twitter - https://twitter.com/rorysutherland Buy Rory's New Book Alchemy - https://amzn.to/2HdiUPL - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://itunes.apple.com/gb/podcast/modern-wisdom/id1347973549 Spotify: https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr?si=iUpczE97SJqe1kNdYBipnw Stitcher: https://www.stitcher.com/podcast/modern-wisdom - I want to hear from you!! Get in touch in the comments below or head to... Twitter: https://www.twitter.com/chriswillx Instagram: https://www.instagram.com/chriswillx Email: modernwisdompodcast@gmail.com

Chris WilliamsonhostRory Sutherlandguest

Jan 28, 20191h 34mWatch on YouTube ↗

EPISODE INFO

Released: January 28, 2019
Duration: 1h 34m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal. Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them. More Stuff: Follow Rory on Twitter - https://twitter.com/rorysutherland Buy Rory's New Book Alchemy - https://amzn.to/2HdiUPL - Listen to all episodes online. Search "Modern Wisdom" on any Podcast App or click here: iTunes: https://itunes.apple.com/gb/podcast/modern-wisdom/id1347973549 Spotify: https://open.spotify.com/show/0XrOqvxlqQI6bmdYHuIVnr?si=iUpczE97SJqe1kNdYBipnw Stitcher: https://www.stitcher.com/podcast/modern-wisdom - I want to hear from you!! Get in touch in the comments below or head to... Twitter: https://www.twitter.com/chriswillx Instagram: https://www.instagram.com/chriswillx Email: modernwisdompodcast@gmail.com

SPEAKERS

Chris Williamson
host
Rory Sutherland
guest
Narrator
other

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Chris Williamson and Rory Sutherland, RORY SUTHERLAND | Psychology In The World Of Advertising explores rory Sutherland Reveals Why Illogical Ideas Win In Advertising Rory Sutherland explores how consumer capitalism, like evolution, produces wildly successful products that make no rational sense and rejects others that should work on paper. He argues that most economic and tech thinking overvalues efficiency and data while undervaluing psychology, signaling, and seemingly 'irrational' ideas. Through examples from toilets to typewriters, electricity to Alexa, he shows how innovation often lags because people fail to reimagine context and human perception. He contends that advertising’s real power lies in costly, creative signaling and behavioral insight, not just precise targeting and optimization.

RELATED EPISODES