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The Rise And Fall Of The Girlboss Meme - Katherine Dee

Katherine Dee is a writer, journalist and internet historian. There are lots of male subcultures. Incels, RedPill, Pickup Artists, Soy Boys. But what are women getting up to? Trends like Hot Girls Have IBS. Hot Girls Eat Fish. And most well known, the girlboss meme. Katherine is here to explain just what is happening in the oestrogen-fuelled underbelly of the internet. Expect to learn why the girlboss meme came about, why there is a coming wave of sex-negativity, whether it really is possible to be hot while you have IBS, Katherine's biggest red flags when choosing a partner, whether it should be legal to pay to drug women so you can have sex with their lifeless bodies, why predictable is good when dating and much more... Sponsors: Get $100 discount on the best water filter on earth from AquaTru at https://bit.ly/drinkwisdom (discount automatically applied) Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Get 15% discount on Mud/Wtr at http://mudwtr.com/modernwisdom (use code MODERNWISDOM) Extra Stuff: Follow Katherine on Twitter - https://twitter.com/default_friend Follow Katherine on Substack - https://defaultfriend.substack.com/ Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom #girlboss #feminism #subculture - 00:00 Intro 02:06 Katherine’s Prediction of Sex Negativity 06:43 TikTok Rips off Tumblr’s Originality 10:09 The Death of the Girlboss Archetype 19:44 Looking to the Future of Female Trends 29:40 Young Guys are Taking Relationship Examples from the Internet 36:50 Why Women Get Paranoid When They Like a Man 39:38 Red Flags to Look For in a Man 40:22 Beware of Convoluted Dating Advice 41:38 Be Direct, Not Desperate 43:05 Don’t Be Too Available for Sex 45:40 Why Predictability is Good for Relationships 48:17 Relationships Should Always Have Forward Momentum 49:45 You Can’t Manipulate Your Way into Relationship with Sex 51:23 Learn from People Through Their Jokes 53:11 Don’t Look for People Similar to Your Ex 53:41 Be the Less Invested Partner 54:46 If You’re Composing a Reply on Apple Notes, It’s Time to Break Up 55:35 Don’t Date Someone if You Wouldn’t Be Comfortable Marrying Them 57:56 Why You Shouldn’t Date Down 1:01:40 Does Body Count Matter? 1:03:17 Durable Relationships Come From Shared Values 1:05:22 The Problem with the ‘I Love You’ Text 6 Months Later 1:06:32 Incels are Right About ‘Emotional Tampons’ 1:07:31 If You’re Drinking & Smoking to Have Sex, You Don’t Like it 1:12:05 People Giving Advice are Speaking to Themselves 1:13:08 Katherine’s Next Projects - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Katherine DeeguestChris Williamsonhost
Mar 25, 20231h 14mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 2:05

    The ‘train-wreck girlboss’ archetype and why it resonated in the 2010s

    Katherine sketches the specific, messy-but-successful “girlboss” persona that dominated 2010s culture: career thriving, romance chaotic, and oversharing as a badge of authenticity. Chris frames the conversation around Katherine’s unusually sharp dating insights and where they came from.

    • Defining the girlboss vibe as career-first with a performatively carefree dating life
    • Oversharing and “hot girls are messy too” aesthetics as cultural currency
    • Katherine’s personal romantic history as a driver of her interest in dating dynamics
    • Setting the stage for how internet subcultures shape identity and behavior
  2. 2:05 – 4:59

    Predicting a wave of sex skepticism: media incentives and the pendulum swing

    Katherine explains her earlier prediction that culture would move toward sex negativity (or “sex skepticism”), driven less by behavior and more by the media conversation. They discuss how legacy media and click incentives amplify emerging attitudes until the pendulum naturally swings.

    • Her prediction method: watch what journalists pay attention to (often via Twitter)
    • Sex positivity ‘running out of gas’ and needing a new transgressive frontier
    • Taboos becoming mainstream leading to ‘ideological transgression’ as the new shock
    • Examples of how far sex-positive discourse stretched and why backlash was likely
  3. 4:59 – 6:24

    When transgression escalates: extreme discourse and the ‘market for everything’

    Chris and Katherine riff on the logical endpoint of endless taboo-breaking, including increasingly extreme sexual discourse online. Katherine argues she’s rarely surprised because internet markets exist for nearly anything, and viral platforms normalize fringe talk through repetition and visibility.

    • Escalation dynamics in online sexual discourse
    • Shock value becoming routine in highly networked platforms
    • Virality and autoplay/algorithmic reinforcement making extremes feel common
    • Normalization vs. actual prevalence: what’s loud online isn’t always typical offline
  4. 6:24 – 10:07

    TikTok as Tumblr 2.0: old ideas, new distribution and scale

    They explore Katherine’s claim that many “new” TikTok trends are recycled from Tumblr or even early internet forums, simply repackaged for a larger audience. The core change is distribution: more users, more time online, and more journalistic amplification.

    • Trends often predate TikTok; platforms change accessibility and reach
    • Example: self-diagnosis/MPD communities from Usenet → personal sites → Tumblr → TikTok
    • Volume and time online increase visibility, not necessarily novelty
    • Journalists as amplifiers: niche becomes mainstream through coverage incentives
  5. 10:07 – 11:47

    The death of the girlboss: burnout, lockdown life, and loneliness

    Katherine lays out why the girlboss archetype collapsed: cultural burnout, lifestyle shifts during COVID, and the mismatch between hustling aesthetics and homebound reality. The romance component also aged poorly as people confronted loneliness and the limits of performative non-attachment.

    • Fads have life cycles; girlboss ran out of cultural fuel
    • COVID/quarantine undermined the social conditions needed for the archetype
    • Shift toward prudence and “building a nest” over nonstop striving
    • Aging out: detachment and casualness feel different at 35 than at 25
  6. 11:47 – 17:12

    What ‘girlboss’ promised: two subtypes and a romance stance built on denial

    Chris asks what the girlboss was at its peak, and Katherine distinguishes the polished minimalist achiever from the more influential “train-wreck girlboss.” They connect the archetype to a dating ethos: sleep around, don’t catch feelings—often while clearly catching feelings.

    • Two subtypes: put-together achiever vs. chaotic ‘train-wreck’ version
    • ‘Hot girls are into X’ trends as adjacent aesthetic framing
    • Romance reframed as cool detachment and anti-neediness
    • Cultural delusion: feelings denied and socially encouraged by peers
  7. 17:12 – 19:42

    Female vs. male subcultures: different ‘empowerment’ narratives

    Chris notes how thoroughly male online subcultures have been analyzed, while female archetypes receive less attention. Katherine contrasts men’s ‘empowerment through embracing disempowerment’ (e.g., incel identity) with women’s more aspirational, sometimes delusional empowerment framing.

    • Many female subcultures influence values and dating behavior too
    • Male subcultures can ‘embrace disempowerment’ as identity and community
    • Female subcultures often soften or deny disempowerment instead of naming it
    • Tension between sex-positive and corporate feminism in shaping norms
  8. 19:42 – 22:18

    What comes next: moderation, self-critique, and cultural exhaustion

    Katherine predicts a broader move toward moderation: more cautious talk about sex, substances, and medical choices, plus fatigue with endless culture-war discourse. She argues younger people seem more interested in aesthetics, micro-trends, and leisure curiosities (including paranormal content).

    • Moderation emerging across subcultures, not just on the political right
    • More deliberation and self-critique in contentious areas (sex, alcohol, medical choices)
    • Declining appetite for constant moralized discourse among younger users
    • Rise of aesthetics, nostalgia, and ‘pure leisure’ interests like paranormal topics
  9. 22:18 – 29:27

    MeToo backlash moments: ‘West Elm Caleb’ and the limits of public shaming

    They discuss examples of center-left self-criticism, where viral call-outs began to feel excessive and counterproductive. The ‘West Elm Caleb’ story illustrates how dating grievances became mass humiliation events amplified by journalists and brands—until the public started pushing back.

    • Shift from blanket validation to questioning public shaming dynamics
    • West Elm Caleb as a case study in viral humiliation for ambiguous wrongdoing
    • Corporate and media pile-ons turning personal drama into national discourse
    • Overextension diluting the meaning of serious misconduct (“if everything is X…”)
  10. 29:27 – 32:12

    Chronically online dating expectations: young men learning relationships from the internet

    Chris argues that many young men now form beliefs about women and relationships from the most viral and extreme online stories, not real-life experience. Katherine agrees and adds that demographic/geographic bubbles strongly shape perceptions of ‘what dating is like.’

    • Algorithmic selection favors extreme stories, which become ‘representative’ for viewers
    • Lack of real-world exposure increases susceptibility to distorted narratives
    • Different age groups and cities produce wildly different dating realities
    • Men and women each carry skewed assumptions shaped by their bubbles
  11. 32:12 – 36:50

    Rejection sensitivity and ‘micro-rejections’: the ambient pain of modern life

    Katherine introduces rejection sensitivity as the accumulation of constant small dismissals—online and offline—that people don’t always label as rejection. Dating apps, social media feedback loops, and blurred boundaries intensify the emotional load and make real rejections feel worse.

    • Micro-rejections: low likes, no replies, unfollows/blocks, being brushed off in person
    • Dating apps as high-frequency rejection environments even when it feels abstract
    • Modern boundary collapse: fast intimacy via texting and online ‘talking stages’
    • Fewer real-world friendships increases sensitivity to small social ruptures
  12. 36:50 – 42:41

    Rapid-fire dating heuristics (Part 1): insecurity, red flags, and grifty advice

    They pivot to Katherine’s list of dating advice, starting with women’s ‘love goggles’ jealousy and common red flags like no friends or constant ex-bashing. Katherine warns against overcomplicated, hyper-technical advice ecosystems designed to sell courses rather than help people date better.

    • ‘Love goggles’: liking someone makes you assume others want them too
    • Red flags: no friends and trash-talking every ex as the common denominator issue
    • Convoluted dating advice as a monetization scheme (“romantic life becomes a product”)
    • Directness vs. desperation: transparency without clinging or litigating responses
  13. 42:41 – 48:17

    Rapid-fire dating heuristics (Part 2): availability, limerence, and predictable partners

    Katherine critiques the medicalization of ordinary dating behavior (e.g., calling everything NPD or ‘love bombing’). She emphasizes boundaries, warns about limerence as addictive obsession, and argues that predictability—not ‘spark’ volatility—is healthier for long-term relationships.

    • Not every bad experience is pathology; sometimes it’s just mismatched intent
    • ‘Too available’ erodes self-respect; boundaries protect worth
    • Limerence: obsessive attachment mistaken for love, used like a substance
    • Predictability is good; volatility can be addictive but destabilizing
  14. 48:17 – 1:06:24

    Rapid-fire dating heuristics (Part 3): momentum, sex, jokes as tells, values, and closure

    They finish the advice run with practical principles: relationships need forward motion, sex can’t manufacture commitment, and people reveal themselves through jokes and projections. They cover avoiding ‘dating down’ for ego, how body count can create jadedness, why shared values predict durability, and why late “I love you” texts are usually neediness—not revelation.

    • Forward momentum prevents ‘relationship purgatory’; seriousness shows in initiative
    • You can’t sex your way into commitment; manipulation leads to being used
    • Jokes as signals: people telegraph fixations and how they’ll hurt you
    • Shared values as a major predictor of durable relationships; late reach-outs as horny/validation plays
  15. 1:06:24 – 1:13:06

    Emotional ‘tampons,’ dissociation, and why advice-givers often talk to themselves

    Katherine discusses the incel-origin term ‘emotional tampon’ as a real pattern in some friendships where one person is used for validation. They also address disembodiment and dissociation during sex as a troubling norm, then close with a meta-point: advice often reflects the speaker’s own past mistakes and self-coaching.

    • Emotional tampon dynamic: validation-seeking ‘harems’ and unequal friendships
    • If you need substances to have sex, that’s a signal you don’t truly want it
    • Regular dissociation during sex as a symptom of deeper disconnection
    • Advice as self-address: validating choices or correcting a younger self
  16. 1:13:06 – 1:14:26

    Wrap-up: Katherine’s upcoming projects and where to find her work

    Katherine shares what she’s working on next, including a podcast about internet-mediated romance and a book project combining art and short stories. Chris closes by directing listeners to her Substack and ending the episode.

    • New podcast project: ‘We Met Online’ about romance and the internet
    • Exploration of ‘cyber dating’ beyond just e-dating
    • Book project with 2D Cloud combining art and short stories
    • Where to read her writing: defaultfriend.substack.com

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