How I Built A $600M Protein Bar Company In My Basement | RxBar Founder

ℹ️ EPISODE INFO

Released

October 18, 2024

Duration

58m

Channel

My First Million

Watch on YouTube

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📝 EPISODE DESCRIPTION

Get the Side Hustle Ideas Database 💰 https://clickhubspot.com/ssnx Episode 639: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Peter Rahal ( https://x.com/peterrahal ) about starting RXBAR with $10K and selling it for $600M, business ideas he would chase today, plus why he’s back with another bar. — Show Notes: (0:00) RX Bar's path to $600M (8:32) Branding to solve a problem (14:03) David Protein (16:22) Idea 1: Differentiated vasodilator (27:53) Idea 2: The coffee of sleep (32:28) Idea 3: Continuous Testosterone meter (36:58)Idea 4: New religion (42:03) Why do this again? (45:28) How to survive the first year after exiting (53:03) How big is David going to get? (56:18) Remote v in-office — Links:

• RXBAR - https://www.rxbar.com/
• SCOTT & VICTOR - https://scottandvictor.com/
• David’s Protein - https://davidprotein.com/
• Lucy - https://lucy.co/
• Moonbrew - https://moonbrew.co/
• Levels - https://www.levels.com/

— Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

— Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

🎤 SPEAKERS

• Shaan Puri

  host

  Entrepreneur and investor; co-host of the My First Million podcast.

• Sam Parr

  host

  Founder of The Hustle and entrepreneur; co-host of the My First Million podcast.

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Shaan Puri and Sam Parr, How I Built A $600M Protein Bar Company In My Basement | RxBar Founder explores rXBAR Founder Shares Startup Playbook, New Ideas, and Why He Returned Rahal describes starting RXBAR in his mom's basement with $10,000 split between him and Jared, targeting CrossFit gyms as an uncompetitive early distribution channel before expanding into mainstream retail.

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