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My First MillionHow To Make $100 Million By Copying An Existing Business (#474)
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CHAPTERS
- 0:00 – 4:19
The Big Box Strategy: Bringing Premium Products to Costco and Walmart
Shaan Puri lays out his big box strategy, citing Kevin Hart's Walmart greens product and the American knockoffs he saw at Costco. He proposes copying high-priced products like the Oura Ring for mass retail at lower prices.
- •Kevin Hart's VitaHustle looks like Athletic Greens at a lower price in Walmart
- •Costco is filled with cheaper versions of premium products, like a mattress that resembles Eight Sleep
- •Shaan suggests making an Oura Ring-like product just for Costco
- •Hunt for products popular with premium customers that aren't yet in Walmart, Costco or Target
- 4:19 – 6:57
Echelon: The Cheaper Peloton That Went Mass Market
Sam Parr describes Echelon, which copied Peloton's look at a lower price and sells through Walmart, Costco and Target. He says it is on track for $200 million in revenue and eyes a $1 billion valuation.
- •Echelon copied Peloton's branding and products, including a bike, rower and treadmill
- •It is reportedly on track for $200 million a year in revenue
- •It sells in Walmart, Costco and Target, markets the Peloton audience wouldn't pursue
- •Sam saw their booth at CES and thought it was Peloton's
- 6:57 – 12:25
Sam's Body Experiment: Small Calorie Changes
Sam shares before-and-after photos from two months of swinging between lean and bulking phases. He explains a calorie difference of only 200–300 a day, and walks through his typical day of eating and the coaches he uses.
- •A 200–300 calorie daily difference produced a visible change over two months
- •Sam tracks everything in MyFitnessPal and works with a body coach and a trainer
- •He eats yogurt, a banana, then four scoops of protein powder after a workout
- •Dinner is a roughly 1,300-calorie meal of chicken or fish, veggies and a potato
- 12:25 – 23:35
Mindset, Intensity and Mastering Your Body
Sam says learning to manipulate his body as a mathematical process boosted his confidence in business and life. Shaan describes his 53-day countdown, his trainer who shares his mindset obsession, and his 'intensity is the strategy' dial gesture.
- •Sam sees body change as a process that works if followed for months, like business
- •Shaan says the area where you have struggled is where to focus to build unstoppable confidence
- •Shaan tracks a countdown on his mirror and resets if he slips
- •Shaan's season of 'intensity is the strategy' means executing the same plan harder
- •Sam encourages overweight people to go to the gym
- 23:35 – 26:43
Milk Road Pro: Why Sam Would Have Charged $30,000
Sam raises the launch of Milk Road Pro at $10 a month and argues the team should have built a product worth $30,000 a year. He pitches a crypto salary benchmarking product, and Shaan says the idea is a bit early.
- •Milk Road Pro costs $10 a month or $150 a year; Shaan wasn't involved in the launch
- •Sam says his own mistake with The Hustle was pricing at $300 instead of $30,000
- •Sam proposes crypto salary benchmarking sold to HR departments, like PayScale
- •Sam favors data products within a newsletter's core competency
- 26:43 – 34:08
Sentiment Data, Org Charts and Enterprise Sales for Milk Road
Sam pitches sentiment analysis from retail crypto communities and org charts showing who is behind crypto projects. Shaan connects the first to Milk Road's fear and greed index and discusses the tradeoff between easy newsletter sales and enterprise sales.
- •Sentiment analysis could track what retail investors discuss in places like Discord
- •Shaan says Milk Road could build its own fear and greed index per coin or project and sell it to institutions
- •Narrow, high-value audiences let writers go deeper than a low-priced product allows
- •Enterprise sales are harder, but a small burn means only a couple of deals matter
- •Shaan likes the data-driven theme because a data corpus grows more valuable over time
- 34:08 – 35:44
ZoomInfo and How Company Data Businesses Start
Sam explains how ZoomInfo started with two founders calling company front desks, then added data sources and a viral loop. He uses it to show that data businesses can be brute-forced into an MVP.
- •ZoomInfo maps employees and contact information at companies and does about a billion dollars in revenue
- •The founders began by phoning front desks to verify numbers
- •A data-sharing loop let users get discounts in exchange for submitting data
- •Sam closes by saying this is what he would have done instead of Milk Road Pro
- 35:44 – 39:53
Particl: Estimating Any Shopify Store's Sales
Shaan introduces Particl, a tool that estimates sales and top products for e-commerce stores using crawlers and scrapers. It is directionally accurate and sells for around $20,000 a year because it helps retailers make smarter inventory buys. The segment ends with a joke about Milk Road's owners not listening to podcasts.
- •Particl estimates store sales and SKU-level performance for Shopify stores
- •Totals are directional, while product-level comparisons seem more accurate
- •It sells for roughly $20,000 a year since better purchasing decisions can quickly pay it back
- •Milk Road's owners reportedly prefer working to listening to podcasts
- 39:53 – 47:24
The Tech All-Star Game Idea
Shaan pitches a tech industry version of NBA All-Star Weekend, centered on a hackathon where top tech companies' CEOs recruit teams. He argues it would be good for recruiting and brand building, while Sam compares it to the Silicon Valley Sports League.
- •Tech has crossed into pop culture, with founders becoming household names
- •The main event would be a hackathon, with a designer, engineer and marketer per team, plus gimmick games
- •It would be profitable via sponsors, and Shaan floats Eric Tornberg as a possible organizer
- •Sam recalls the Silicon Valley Sports League, where companies paid $10,000 per season
- •Shaan says it only works with A-list founders, and that a boxing version would look bad
- 47:24 – 48:05
Feet Finder and a Detour into Creator Platforms
Sam and Shaan briefly look at Feet Finder after Shaan mentions it as an idea he hasn't researched. They react to its homepage and say they'll save it for another time.
- •Shaan says someone told him Feet Finder crushes it
- •The site describes itself as a place to view, buy and sell feet content
- •They agree to save the topic for another episode
- 48:05 – 56:26
OnlyPaige and the Shopify for OnlyFans
Shaan shows onlypaige.com, a branded version of OnlyFans that Paige Spiranac runs on her own site. He asks whether there's room for a Shopify-like model for the category, and they find Uscreen is the platform behind it, with over $20 million in ARR.
- •Unlike OnlyFans, her own domain lets her keep customer relationships and contact data
- •Shaan compares it to Shopify versus selling on Amazon
- •The platform behind it is Uscreen, a membership platform for creators
- •Its founder's LinkedIn says it is bootstrapped, profitable and above $20 million in ARR
- •OnlyFans intentionally doesn't drive discovery, so creators must bring their own audience
- 56:26 – 58:51
Wrap-Up: Taco Bell Story and YouTube Comments
The hosts close the episode with a text about someone laughing at Shaan's Taco Bell story in a bank. Shaan discusses replying to YouTube comments, and Sam recounts viewers calling them 'Zuck's cucks'.
- •A listener was asked to leave a bank for laughing at the Taco Bell story
- •Shaan replied to many YouTube comments but says 700 per episode is too many
- •They plan to read all comments and reply to about 100 each time
- •Viewers teased them for liking Zuckerberg
