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My First MillionHow To Make $100 Million By Copying An Existing Business (#474)
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65 min read · 13,120 words- 0:00 – 0:30
Intro
- SPSam Parr
We're like, "Yeah, we're just gonna do the same thing, but a little bit cheaper and we're calling it Echelon." It's pretty wild that they pulled this off. I saw them originally at CES and I was like, "Oh, cool, Peloton booth." And it was Echelon.
- SPShaan Puri
[laughs]
- SPSam Parr
It was, it was the same thing. It was the exact same thing. [upbeat music] Uh, what's going on?
- SPShaan Puri
Uh, yeah, you know, lots of things going on. Where do you wanna start?
- SPSam Parr
You drive. What do you got?
- SPShaan Puri
All right, I got a couple quick, like, random
- 0:30 – 7:00
Big Box Strategy
- SPShaan Puri
ideas for you. Okay. So, um, so I'll call this, um, the Big Box Strategy. Okay, here's my big box strategy. So I saw recently that Kevin Hart was like, "Hey, our thing, our new thing is live in Walmart." And I was like, "New thing? What is it?" This looks pretty much like Athletic Greens. And sure enough, it kind of is. It's just Athletic Greens plus Kevin Hart going into Walmart at, like, lower price point, basically.
- SPSam Parr
How much is it? Athletic Greens is, like, 80 bucks a month.
- SPShaan Puri
Yeah, Athletic Greens is expensive. Uh, let me see. Greens. Let me see his thing. VitaHustle is his, uh, is the name of-
- SPSam Parr
Oh, my God
- SPShaan Puri
... his thing. Um, and literally it's, it's like a picture of him drinking his greens and electrolytes on, uh, on the, on the cover or whatever. So anyways, I saw it going into Walmart. And I had had this realization the other day when I was walking around a Costco. I was walking around Costco, and Costco's amazing. Costco, if you have a Costco deal, uh, if you talk to anyone who has a Costco deal, they're like, "Costco drives insane volume. It will make us as a company. It also might break us as a company 'cause they cut, like, pretty ruthless deals, and if you ever, like, lose Costco or they, like, f- they don't go through with their purchase order, like, you might be screwed." Um, but because Costco could drive ton of volume. And I was walking around and I basically saw in Costco, if you go look, every electronic, like, piece of equipment that's there is c- is like a, it's not a Chinese knockoff, it's like an American knockoff of an American product.
- SPSam Parr
Yeah.
- SPShaan Puri
It's like-
- SPSam Parr
Their light version
- SPShaan Puri
... here's this mattress, Nine Sleep. It's like, what the... This is, this is just like Eight Sleep.
- SPSam Parr
Dude.
- SPShaan Puri
What's going on here? [laughs]
- SPSam Parr
I have a $300 Costco mattress in one of my rooms at my house, and whenever guests stay there they go, "Where'd you get this mattress?"
- SPShaan Puri
[laughs]
- SPSam Parr
They ask about it all the time. I'm like, "Fucking 280 bucks at Costco."
- SPShaan Puri
[laughs] So, so basically they have a lot of these, like, um, you know, blenders, uh, you know, like fitness trackers, things like that. Right? So they have like, they need kind of like, they need it at a certain price point. So there's a strategy, which is basically you take the highly desirable thing that's kind of at a, at a too high price point, like Athletic Greens, or another one, Oura Ring. Um, I don't know if you've ever looked into buying an Oura Ring, but it tracks your sleep. It's, whatever. It's a cool ring that tracks your sleep, and it's like, it's, like, $700 or something like that for this ring. Um, and maybe they've changed the pricing now, but, like, I think when I bought it, it was $700, um, or f- okay, let's say it's, like, $500, let's say. So-
- SPSam Parr
Yeah, 500
- SPShaan Puri
... uh, about 500 bucks for, like, the, the kind of, like, the Generation 3 Oura Ring. They, they've sold, like, a billion dollars of Oura Rings, so there's definitely demand for this product. Like, uh, the cumulative sales is, is that high. But you go to Costco, there's no Oura Ring, and there's no replacement for Oura Ring. I think you could create a company that just says, "I'm gonna make a Oura R- Oura Ring-like thing for Costco." And that's the entire business plan is just to do that one thing. And if you do that one thing, you'd be more successful than 99% of e-commerce stores. [laughs] You gotta think h- smarter and not work, w- n- n- not, like, try to work so hard. So, like, similarly, I would go and I would hunt down what are the products that are not yet in Walmart or Costco, places that drive insane volume, Target's another one, um, that there is proven kind of, like, high-end New York, LA, Lululemon drink... you know, Lululemon, uh, Peloton type of customer that, that, that buys a product like that, and you just bring it down market. And, like, just make it a little worse, like Theragun and, like, you know, they've, they've, they've done this with a bunch of them. Um, and go figure out which one is not there. Like, for example, the mattress thing, it's actually not there yet. There is no Eight Sleep mattress there. There is no Oura Ring there yet, s- at least last time I walked around. Um, and I think that's a, just a simple strategy for e-commerce.
- SPSam Parr
Have you heard of Echelon?
- SPShaan Puri
Echelon? No.
- SPSam Parr
Dude, [laughs] you should look up Echelon. So Echelon is a fitness company. They started, uh, I don't-
- SPShaan Puri
Oh, it's Peloton. It looks exactly like Peloton. Yeah.
- SPSam Parr
I don't know when exactly they started-
- SPShaan Puri
Exact copy
- SPSam Parr
... but they, it's, I, it's an American company I think, too. So if you go to Echelon Fitness, it, I think they maybe have changed their branding, but before it was the same red-
- SPShaan Puri
Dude
- SPSam Parr
... as Peloton
- SPShaan Puri
... it looks the same as Peloton.
- SPSam Parr
And it, it, it, and it was a Peloton, but cheaper. And they, now they have-
- SPShaan Puri
Sell it at Costco.
- SPSam Parr
Yes. And they do, uh, the guy who started, I read this interview with him. So basically he, they have the wa- uh, the mirror, the fitness mirror that was really popular called Mirror.
- 7:00 – 23:35
Sam's body experiment
- SPSam Parr
like, experimenting with body. And this is, like, a little, uh, vain of me to bring this up, but I posted these pictures in our doc, and they're about two months apart. And basically, what I've been experimenting with body-wise is, like, getting super lean and, like, somewhat skinny and then, like, gaining weight again, but without getting fat. You know, they call it, like, a, like, a dirty bulk. That's when you eat, like, a ton of food and you... but you get muscle and you get fat. I've been experimenting with that. But look at the difference of the two pictures that I shared, and if this is on YouTube, we'll put it on the screen, I guess. It seems a little weird, but I guess we'll do it.
- SPShaan Puri
Dude, we're making this the thumbnail. If you're gonna bring this up, we're getting the clicks. So, uh, welcome all of our thumbnail viewers who clicked because you saw a before and after of Sam.
- SPSam Parr
Well, the, it's not... The, the pictures aren't that shocking, but here's what I've been testing. Just a difference of 2 to 300 calories a day for two months. So you go down to, like, 1,900 to 2,000... or 1,900 or 2,100-ish, that's my window when I'm getting skinny, up to, like, 23, 2,400. That's the difference. 300 calories a day, 200 calories a day, that's the difference. That's, like, a Twinkie or, uh-
- SPShaan Puri
[laughs]
- SPSam Parr
... like, a pack of M&Ms. That's-
- SPShaan Puri
[laughs]
- SPSam Parr
That's not a lot.
- SPShaan Puri
Two slices of cheese or something. [laughs]
- SPSam Parr
Yeah, that, it's not a significant amount. In my case it's mostly protein, so it's a little bit more protein. Is that crazy how big of a difference that can make?
- SPShaan Puri
It is crazy. Um, I saw you post that on IG, and I was, I was... I had a great joke or something. I, I remember I had a great joke, and then I was like, "You know, I'm not gonna make this joke." This, this is me getting wiser. I said, "I'm not gonna make this joke because some people get real sensitive about their body and they don't, they don't want jokes." Uh, like even a funny joke won't, won't come across well. So I said, "Let me just, let me just hit the like button and move on, carry on here." But I do have a question for you.
- SPSam Parr
Just say it. Just say it. Come on.
- SPShaan Puri
Uh, I don't even remember it now. It was something about, like, you know, when, you know, when a person's, like, super fit, then you have to, like, pull them down. When someone's, like, fat, you have to, like, bring them up. So I was, I was, I was gonna make funny in some way, but, you know, I, I don't even remember what it was at this point. Um, I have a question for you though. The, or the thing that stood out was you were basically saying this is a 200 calorie difference, and I was like, "That's kind of stunning."
- SPSam Parr
It's stunning. And, and by the way, that's not precise. So I, I, I, uh, typically weigh stuff. I've been traveling for the last six weeks, so I don't weigh stuff, but I track everything. So a lot of it's eyeballing, so I could be give or take-
- SPShaan Puri
What are you, what are you tracking everything in?
- SPSam Parr
MyFitnessPal. So I use My Body Tutor, and I meet with them weekly and we go over, like, the plan, and they give me, like, the plan to use. And then I have a trainer called Central Athlete, and they tell me what workouts to do. And so I just track everything, and they review it all.
- SPShaan Puri
Right. And so you, um... what's a typical day of eating for you right now?
- SPSam Parr
So right now I prefer getting a lot of protein early in the day. So I'll do, um, roughly 100 grams of protein firstly.
- SPShaan Puri
Are you fasting, or are you just doing the, like, 30 m- you know, 30 grams of protein within 30 minutes? Like, which... uh, 'cause I've heard both schools of thought. Intermittent fasting people like.
- SPSam Parr
I don't fast.
- SPShaan Puri
And then Tim Ferriss in The 4-Hour Body was like, "No, no, no, protein right away, right when you wake up."
- SPSam Parr
I don't fast because it, uh... I, I'm hungry in the morning, so I, I don't fast. So I get up, uh, around 9:30. I'll have, uh, a cup of yogurt, so that's like 15 grams of protein I think. Uh, and then I'll maybe eat, like, a banana, and then I'll go and get a really hard workout in. And then afterwards I'll do... I use, uh, Ascent or Momentous pro- protein, and I do four scoops with just water, and I drink that, and then I won't eat till dinner. And then at-
- SPShaan Puri
Four's a lot, right?
- SPSam Parr
It's a ton.
- SPShaan Puri
Isn't it supposed to be, like, one per thing? Is that's, like, the standard serving?
- SPSam Parr
One or, one or two. And so-
- SPShaan Puri
'Cause each scoop's, like, 20 grams of protein.
- SPSam Parr
25. 25, yeah. And so-
- SPShaan Puri
So you, so you just get 100 grams right there in that. Can the body even absorb that much protein powder at once? Uh, that's what I was wondering.
- SPSam Parr
So I don't know. I, I think that the preferred method is to get that protein from food and chicken, but I just like doing it. So I just like drinking it, one, and I feel really full, and then at dinner time I eat chicken and vegetables and usually, like, a dessert.
- SPShaan Puri
Oh, wait, so there's no lunch?
- 23:35 – 35:44
Milk Road
- SPSam Parr
I have one topic, Shaan. So y-
- SPShaan Puri
Yeah, let's go
- SPSam Parr
... last week, or this week maybe, Milk Road, your old company. So Shaan started a company called Milk Road. It was a email newsletter that was a daily news- newsletter for crypto enthusiasts. It was awesome. Still is awesome. You guys, you sold it, and so it's not you, or I don't actually know what your involvement is, but you launched this thing called Milk Road- ... Pro. I believe, so the launch for it was cool. It happened, um, I actually don't see the date, but I'm looking at, like, the newsletter when you launched it.
- SPShaan Puri
Last week. Yeah.
- SPSam Parr
And it's, like, $300 a year or $20 a month. Or, sorry, 10-
- SPShaan Puri
No, it was $10 a month.
- SPSam Parr
$10 a month and 150 a year? Whatever, and what you get-
- SPShaan Puri
Okay
- SPSam Parr
... is you get, um, market insights and deep dives from Milk Road's research team, weekly we- recaps on everything happening in the space, uh, quarterly funding breakdowns. Cool. Awesome. First, before I give my criticism, I think it's sick that you guys tried this. Second, do you know if it's working?
- SPShaan Puri
Um, I know a little bit. So I wasn't involved in the launch of this or the, um, the details, like what it is, the price, all that stuff, so I wasn't really involved in that. I knew they were gonna do it, um, and I was like, "Cool. Cool idea to try. Let's do it." And, um, that's all I know about that part. I don't know the results of it just so far.
- SPSam Parr
So if I've been in this situation, so I have The Hustle, I launched a $300 a year thing. The biggest mistake I made, or a big mistake I made, was instead of charging $300 a year, I should've made something that I could've charged $30,000 a year.
- SPShaan Puri
Yeah.
- SPSam Parr
And I-
- SPShaan Puri
You dropped a zero. You, oh, you dropped a zero over here. You wanna come get that?
- SPSam Parr
Yeah.
- SPShaan Puri
[laughs]
- SPSam Parr
I dropped, I, I dropped two of them.
- SPShaan Puri
Two zeros.
- SPSam Parr
I dropped two zeros.
- SPShaan Puri
[laughs]
- SPSam Parr
And the difference between those two price points is, it, it, it, it's a ton, but I actually don't think that the work is as big as the difference in price points, or at least the ef-
- SPShaan Puri
Right
- SPSam Parr
... the, at least the effort that goes into that. And can I give you a few examples of what I would've done instead if I was The Milk Road? The first thing I... A- and by the way, I'm in the backseat here. I don't know anything. They probably, I'm sure maybe they thought about this, and there's reasons why, and there's probably some strategy, so this is totally a guy who kn- doesn't know anything about the strategy. The first thing I would've done, or these are all different ideas of what could have worked I would've researched. The first thing, tell me what you think about this. Not a crypto job board. That s- that stinks. Been there, done that. I would've done a crypto job, uh, crypto salary benchmarking, meaning as any user that signs up, I would've asked them where they work, what their job title is, and how much money they made. And then I would've took, like, what the benchmarks is, what the benchmark is for different salaries, and I would've packaged that and tried to see if I can sell that to HR departments at crypto companies, which I don't know if they're actually hiring a lot right now, so I'd have to do more research. But I, I think I would've done something like that. There's a few companies that have done this. There's salary.com, and then there's PayScale. I think PayScale does something like 2 or $300 million a year in subscription revenue, and they sell into this. Uh, what, what's your, what's your gut instinct on that one?
- SPShaan Puri
And you're saying instead of Milk Road Pro, or you're saying this is a part of it? What, what, what is the idea here?
- SPSam Parr
Instead of. Instead of.
- SPShaan Puri
Instead of. Okay.
- SPSam Parr
These are, these are things I would've done instead of. What, what, how would that look?
- SPShaan Puri
Yeah, I think that's a cool idea. Um, I think, you know, the crypto, the number of crypto companies that are mature enough to care about salary things I think is a little early for that. I feel like something like that's gotta work in a few years, not, not quite yet.
- SPSam Parr
Well, now's a good time to start then, man, right?
- SPShaan Puri
Yeah, fair enough.
- 35:44 – 39:55
Particl
- SPShaan Puri
So here's a, um, tool that's pretty cool that's, uh, related. Have you ever heard of Particl.com?
- SPSam Parr
No. I'm gonna go to it now though.
- SPShaan Puri
So Particl just without the E. So it's P-A-R-T-I-C-L.com. Uh-
- SPSam Parr
Unlock the power of driven product development.
- SPShaan Puri
Uh, yeah. What it should say is, "See how much any e-commerce store does in sales."
- SPSam Parr
[laughs]
- SPShaan Puri
'Cause that's what it does. [laughs] Right? That's like the layman's term. Like, again, ZoomInfo's like Hey, you wanna sell shit? Uh, we'll tell you who to reach out to, and here's their email address, right? Like, the, they have to sort of mask it to make it sound a little fancier than it is, but it's very functional, very useful. And similarly, Particl's pretty cool. So what they did is, um, for pretty much e- uh, all, all the major e-commerce stores, um, they... What they did is they, they have a way to go to any, like, kinda Shopify store and estimate with fairly high confidence, now it's not perfect, but it's di- directionally correct, um, what that store does in sales. Within that, what each sku- what, which SKU they, uh, they sell. Like, a, a, you know, what's the top selling, sell, sell, top selling products, bottom selling products, that sort of thing. And so you could do really great competitive research and market research to try to figure out where are there gaps in the market. Oh, okay, this company's doing really well, but there's not a lot of competitors that also sell that product.
- SPSam Parr
Oh.
- SPShaan Puri
There may be an opportunity to go in there. Or, hey, um, you know, we're doing really well with these three products, but our competitor, they have this other product line that we don't have that's doing really well. And so it's a cool thing that they built, um, using basically, like, seems like crawlers and scrapers to go onto an e-commerce store and sort of estimate the, um, the volume of, uh, of sales for a product. It's not perfect. It's like, you know, 'cause I ha- I looked at it for, like, our brand and a couple other brands of people I know, and so, you know, the sale- the exact sales number. Like, if it says 50 million, they might do actually 70 million or 60 million.
- SPSam Parr
Right.
- SPShaan Puri
So it's not-
- SPSam Parr
It's just directionally-
- SPShaan Puri
It's directional. It's like it's not 500 that they do probably, um, but... And it's not five. It's more like fif- it's more like 50. And, uh, but the product level stuff seems to be more accurate, um, where, you know, again, relatively, like, product A is more popular than product B by, by double, right? And okay, interesting. What, what does that... What can we learn from that? How do we... And they sell this thing for, like, I don't know, 20 grand a year, um, to your point, because if I'm a retailer and I can be smarter about my inventory purchases, um, I'll make back the 20 grand in, you know, one or two purchases just by, just by, by having this in Intel if I didn't have it earlier. So it kinda makes sense how these companies are, are able to charge so much for a product.
- SPSam Parr
Is this company big, Particl?
- SPShaan Puri
Yeah, I think they're pretty big. Um, I don't know too much. You know, you can't search them on the platform unfortunately, but, uh, it, it seems like they're, seems like they're doing pretty well.
- SPSam Parr
Who's the owner of Milk Road now? What are their names again? M- Mike?
- SPShaan Puri
Uh, Kendall and Mike.
- SPSam Parr
Kendall and Mike. Uh, bravo. Launching a successful product-
- SPShaan Puri
I'm gonna send him this clip. They don't listen to podcasts. They don't listen to any podcasts. Um, and so, uh, like, in fact, when they, when we first met him, I was like, "Yeah," I was like, "It's a podcast," blah, blah, blah. And then, uh, he just, like, wasn't really that interested in the podcast. [laughs] And I was like, "Do you listen to our pod, any pod? Do you listen to podcasts?" He's like, "No, why would I... I don't really under- why would I do that?" Like, um-
- SPSam Parr
[laughs]
- SPShaan Puri
And he was just like, "I just feel like I should just work instead of listen to other people talk about work."
- SPSam Parr
Okay.
- SPShaan Puri
And I was like, "Oh, well, uh, touche." [laughs]
- SPSam Parr
[laughs]
- SPShaan Puri
Absolutely right. That is what a successful person would say. [laughs]
- SPSam Parr
If you guys are listening, that's what I would have done. This is what I learned from launching my product un- I mean, we were s- Trends was successful, but I realize we could have had two zeros at the end of our revenue probably if we would have done things differently.
- SPShaan Puri
Yeah. Good feedback. I like it.
- SPSam Parr
Um, what else you got?
- SPShaan Puri
Um, okay. Well, that was amazing. Let's just first start with that. Great idea. Next, um-
- SPSam Parr
[laughs]
- 39:55 – 48:08
Tech All-Star Game
- SPShaan Puri
I think I should be in the Tech All-Star Game. What's a Tech All-Star Game, you ask? It's something I wish existed. So I tweeted this out, and um, I think that I laid out my case for why the tech industry needs its version of the NBA All-Star Game. So tech is getting pretty big. In fact, somebody pointed this, somebody who's not in the tech industry pointed this out to me. They go, "Yeah, it's weird. I feel like tech is the new shit everyone in Hollywood's, like, talking about." He's like, "You know, like, the Facebook movie was dope." He's like, "And then they came out with Silicon Valley HBO, and they have, like, you know, they have the, the We- the WeWork movie. They got the Theranos movie. They got the Uber story. They got the..." Like, it's making its way more into pop culture, and what happens when something gets into movies is those heroes become heroes. So the, the, the, the protagonist in these, in these things becomes, like, a new archetype that people wanna follow. And so he was pointing this out. He's like, "I think tech has just crossed over into this thing where the cool tech people are now popular everywhere." You see this with Elon Musk, Mark Zuckerberg. They're, like, hou- they're household names now. Jeff Bezos. Whereas, you know, I couldn't have told you who the CEO of IBM was growing up. Like, I had no idea. But it's, that, that's changed now. [laughs]
- SPSam Parr
You still can't.
- SPShaan Puri
He's like-
- SPSam Parr
You, you still can't name the CEO of IBM. [laughs]
- SPShaan Puri
Couldn't tell you what IBM stands for, yeah.
- SPSam Parr
Like, I used to not be able to name who the CEO of IBM was. I still, I still can't, but-
- SPShaan Puri
[laughs]
- SPSam Parr
... I w- I at least wanna know.
- SPShaan Puri
I definitely used to not be able to. [laughs]
- SPSam Parr
[laughs]
- SPShaan Puri
So I think somebody should create this. I think somebody should create, um, a weekend event that's produced like a, like the NBA All-Star Weekend, and get the best talent in the tech industry to compete. So here's how I think this is gonna happen.
- SPSam Parr
You're gonna have, like, a, uh, like, a, like the layup contest or, like, the base, the base hit derby?
- SPShaan Puri
No. No, no, no. Like, it's gonna be a hackathon. Real simple.
- SPSam Parr
[laughs]
- SPShaan Puri
So it's a hackathon. That's the main, that's the main attraction. That's the, that's the game is a hackathon. And what we'll do is each co- So you get, you only get invited if you're, like, a legit awesome tech company. So you go from, like, the top. Like, okay, Facebook, you get to send a team or maybe a couple teams. And but so does, I don't know, Figma. You guys have made it. Congratulations. You get to participate in the thing. And so the CEO of each company gets to recruit one engineer- One designer and one marketer for their squad. They get to come and they're gonna compete in the weekend hackathon. They gotta build something awesome and they have to pitch it at the end. And you get to kinda see these people actually, like, watch them cook a little bit. Like, let me see you actually do work. Like, are you creative? Are you interesting? Can you build something cool? Um, can you sell? Can you pitch? I wanna see, see that in action. I think it would be a phenomenal recruiting event for companies. I think it would be just a great, like, kinda brand builder. I think it'd be fun for these people 'cause mo- I don't know, most tech CEOs' jobs are actually, like, just dealing with problems and not even the fun types. It's not even, like, product problems. It's like people problems and l- lawsuit problems and, and shit like that. So I think it'd be a n- a nice diversion for people who got into this 'cause they like to build shit and that this is how they actually started their company. And I think that Y- the way that Elon and Zuck are sorta competing now, I think it's gonna open the door to more direct competition, friendly competition-
- SPSam Parr
I agree
- SPShaan Puri
... amongst tech people. Then I think you do the fun g- gimmick games, right? You have the, whatever, the, the, the speed typing contest or you have who can do X while they're drunk, whatever. You come up with, like, some random ass games for other people to tr- to try as well. You broadcast the whole thing and I think that, like, you could kind of... If you had the right con- Like, if I'm... Th- I was trying to think who has the incentive to do this. So none of the companies have the incentive to do this. Only somebody just that's, like, stupid like me has the incentive to do this where I'm like, "Yeah, this is what I'm gonna spend my time on for the year." And like, I don't need money, so I can just, like, do this. And, like, I think the whole thing, you, it would be profitable 'cause you could get sponsors for the whole thing. And, um, I think either me or somebody like, um, Eric Tornberg I thought would be great at this 'cause he's got a lot of great connections and he, he comes from the sports world, so he, like, appreciates that part of it and, and sees that it's missing here. I also think that VC funds, like, sorta like A- Andreessen Horowitz or whoever could use this as a excuse to create, like, a, a festival or a fair that's different than a traditional boring conference. So no one is gonna do this, but I think this would be a fun idea. I wish this existed. What's your reaction?
- SPSam Parr
Do you remember the Silicon Valley Sports League?
- SPShaan Puri
[laughs] No. What is that?
- SPSam Parr
It was awesome. It was, like, a rec sports league and, um, we did soccer one season. Another season it was flag football. And it was awesome. It was basically different companies would pay 10 grand per season and you could have 10 players play and it was, like, a really fun way to, like, hang out and pl- uh, you know, get to know your team and, like, play sports. And it would... At the time I was at Apartment List, so it was, like, Apartment List versus I forget, whatever company was, like, nearby. And you, like... It, it was awesome. It was really-
- SPShaan Puri
You compete. Yeah
- SPSam Parr
... it was really fun. And the guys who started it used the profits to bootstrap their company and-
- SPShaan Puri
[laughs]
- SPSam Parr
... it, it was sick. And I- they said they made millions of dollars from it. Have you, you've not heard of that?
- SPShaan Puri
[laughs] No. But I'm on their website right now. I don't know if you've been there in a while.
- SPSam Parr
No.
- SPShaan Puri
Look at this banner image. This might be the worst banner image I've ever seen. It's two-
- SPSam Parr
Ugh
- SPShaan Puri
... evil looking tech guys [laughs] pretending to play football against each other. The guy's holding the football not like how you would hold a football when you run, first of all. Tiny hands and can't hold a football.
- SPSam Parr
[laughs]
- 48:08 – 58:51
OnlyPaige
- SPShaan Puri
related to, uh, my OnlyFans and now Feet Finder, uh, curiosity. Okay. So- Ben sent me a, uh, p- uh, a link to something called onlypaige.com, and Paige as in, like, the girl's name Paige. And I thought this was kinda interesting. So I go to it, and it's basically OnlyFans. So there's some model named Paige, and she's like, "Hey, subscribe to me and you get my content and you get all the same things as OnlyFans." But she was hosting it on her own website.
- SPSam Parr
Oh, it's the, it's that golfer, the... What's, I don't know what, what's her full name? She's-
- SPShaan Puri
I don't know. Is she a famous athlete? I have no idea.
- SPSam Parr
I think she started as, like, a mediocre athl- a mediocre golfie, but she's a golfer, but she's really good-looking. And so now she's in the news and stuff all the time for just being, like, this hot athlete. Her name's Paige S. I forget her last name, but something like that.
- SPShaan Puri
I mean, the variety of content here. You scroll down, it's golf instruction, and it says, "Warming up," and she's just bending over on a putting green. It says, "The mental game," and she's talking about that. And then there's just bra tutorial. I don't know how many guys are subscribing to watch a bra tutorial for that, you know, that, the, the bra techniques, but the, the, you know, this is, uh... She knows what she's doing.
- SPSam Parr
So-
- SPShaan Puri
Let me just put it this way
- SPSam Parr
... I sent you her Wikipedia. It's Paige Spiranac. Uh, so I guess she was a former professional golf player. She was a Division I golfer, and then she just got famous be- for being pretty good at golf, and then people were like, "You're very attractive." And she was like, "Oh, I guess I should, [laughs] I should lean into that one." [laughs]
- SPShaan Puri
She's like, she's talking to her mentor, she's like, "I'm, I'm pretty good at golf-
- SPSam Parr
Eh
- SPShaan Puri
... but I'm amazing at boobs."
- SPSam Parr
[laughs]
- SPShaan Puri
"Like, where do you think I should go with this?" And they're like, "You know what? You should, you should focus on your strengths." And, and so anyways, what I thought was interesting about this is this is basically a direct-to-consumer version of, of OnlyFans. It's what Shopify did. So, like, you, before Shopify, it's like you could list your th- your products on somebody else's marketplace, Amazon, Walmart, whatever. Um, so that's, like, one alternative. You could be an Amazon seller. You put your product on Amazon. Amazon is the storefront. People go to Amazon, they find your product. That's how OnlyFans works. People go to, go to your OnlyFans. It's hosted on OnlyFans. OnlyFans is the tech platform where you make your purchases through. This is interesting. Somebody must have created for her... There, there must be some company behind this, um, or she built this herself, which is a Sho- like a Shopify version of OnlyFans. She has her own branded domain-
- SPSam Parr
[laughs]
- SPShaan Puri
... her own store, and she's handling her own customer relationship with customers. So when they s- Like, for example, when you sign up to somebody's OnlyFans, you don't get their email address. Um, if they churned, you could never market back to them that way. But with this, theoretically, she could. And so I thought this was kinda interesting. I wonder, like, Shopify turned out to be a very big deal in the, like, kinda, like, commerce landscape. Clearly OnlyFans, the niche, is doing, you know, billions of dollars a year as a product, like, I don't know, I don't even know what you would call it, category. Um, can somebody create the Shopify for that? That's kind of interesting to me. Um-
- SPSam Parr
So-
- SPShaan Puri
I don't know. I don't know
- SPSam Parr
... the, the company-
- SPShaan Puri
This is the first time I've seen this
- SPSam Parr
... the company behind, uh, her page, it's called Uscreen, so uscreen.tv, the letter U and then screen.tv. And it's the all-in-one membership platform for creators. Delight your diehard fans with exclu- exclusive video content and a vibrant community across your own mobile app and website. And on their homepage they list, like, some YouTuber with two million subscribers. They list a, uh, they list a yoga company.
- SPShaan Puri
Kid- kids art. [laughs]
- SPSam Parr
Is that what it is? [laughs] It's like-
- SPShaan Puri
There's kids art, there's yoga, there's, like, some German guy. There's, [laughs] there's like a pregnancy blog.
- SPSam Parr
And now Paige is using it.
- SPShaan Puri
She's not on here. [laughs]
- SPSam Parr
Yeah. She- Why- [laughs] She's, like, their big- sh- she's definitely their biggest.
- SPShaan Puri
Sorted by bestselling. [laughs]
- SPSam Parr
Yeah. So she's... So it's a company that's doing it, and it looks like she just found, like, a course creator company and was like... Or a course-
- SPShaan Puri
A membership platform, yeah.
- SPSam Parr
Yeah, yeah, yeah. She's like, "Yeah, we're gonna do that. We're gonna go ahead and just only pay $300 a month, uh, in order to-
Episode duration: 58:51
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