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My First MillionHow To Make $100 Million By Copying An Existing Business (#474)
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At a glance
WHAT IT’S REALLY ABOUT
Copying Proven Businesses, Higher-Priced Products, and Spotting Hidden Opportunities in Plain Sight
- Shaan pitches a 'Big Box Strategy' of cloning desirable premium products like Oura Ring or Eight Sleep at lower prices for Costco and Walmart, and Sam cites Echelon as a Peloton copycat that reached big revenue this way.
- Sam describes how a 200-300 calorie daily difference changed his body over two months, and says mastering his body gave him confidence that business and money also follow a repeatable process.
- Shaan explains his 'intensity is the strategy' mindset and a 53-day countdown, saying he wants to conquer the one area of his life where he hasn't yet bent reality to his will.
- Sam critiques Milk Road Pro's $10-a-month price, arguing for data products such as salary benchmarking, sentiment analysis, and org charts that could sell for around $30,000 a year, with Shaan agreeing on the sentiment idea.
- The hosts discuss other ideas: Shaan's Tech All-Star Game hackathon concept, the Particl and ZoomInfo data business models, and Uscreen as a 'Shopify for OnlyFans' used by golfer Paige Spiranac.
IDEAS WORTH REMEMBERING
5 ideasBring premium products down-market to big-box retailers
Shaan argues that finding products popular among high-end customers but absent from Costco, Walmart, or Target, then making a slightly worse, cheaper version, could beat most e-commerce stores.
Echelon shows the clone strategy can work at scale
Sam says Echelon copied Peloton's look at a lower price, sells in Walmart, Costco, and Target, is on track for about $200 million a year in revenue, and has been eyeing a $1 billion valuation.
Small adjustments can produce big physical changes
Sam says a difference of roughly 200-300 calories a day, mostly protein, produced a visible change over two months, and that results come from following a plan for three to twelve months.
Conquering a hard personal goal builds confidence that transfers
Both hosts say that when you bend reality to your will in one area, like fitness, you gain belief you can do it elsewhere, while leaving it undone plants a seed of doubt.
Aim at higher-priced products for narrow, high-value audiences
Sam says he regrets pricing at $300 a year instead of $30,000, and Shaan notes a low price makes it hard to go deep on any topic, while a narrow audience allows best-in-world intel.
WORDS WORTH SAVING
5 quotesI realized, wow, this is just like business. Business is actually the same thing. You do this, you do this, you do this, and the likelihood of getting some type of result is high.
— Sam Parr
I can't have there be an area of my life that I wanted something in and not have fed reality to my will.
— Shaan Puri
The area where you have struggled, that's the place to put the emphasis. That's the place to try to overcome, not even for the thing, but because you wanna be the type of person who could do that thing.
— Shaan Puri
I have never been to a gym and seen a fat person and thought that person's gross. I've only thought, dude, that's sick. They're getting after it.
— Sam Parr
I should've made something that I could've charged $30,000 a year.
— Sam Parr
High quality AI-generated summary created from speaker-labeled transcript.
