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Marketing so good, you couldn’t tell it’s a scam

*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/um02 Episode 871: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about the diabolical marketing tactics that De Beers used to convince every man to spend 20% of his annual income on a diamond. — Show Notes: (0:00) Intro (2:15) A Brief History of Diamonds (8:25) The Marketing Genius of De Beers (18:15) Lab-Grown Diamonds (20:00) Shaan Goes Into the Back Room at the Jeweler (23:15) Bitcoin’s Marketing Genius (26:55) The Greatest Generation (28:10) Pronoia. Be It. — Links: • Any Human Ever - https://anyhumanever.com/ • ogilvy on advertising - https://a.co/d/0iaTZqIf — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Shaan PurihostSam Parrhost

Oct 14, 202632mWatch on YouTube ↗

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EPISODE INFO

Released: October 14, 2026
Duration: 32m
Channel: My First Million
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/um02 Episode 871: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk about the diabolical marketing tactics that De Beers used to convince every man to spend 20% of his annual income on a diamond. — Show Notes: (0:00) Intro (2:15) A Brief History of Diamonds (8:25) The Marketing Genius of De Beers (18:15) Lab-Grown Diamonds (20:00) Shaan Goes Into the Back Room at the Jeweler (23:15) Bitcoin’s Marketing Genius (26:55) The Greatest Generation (28:10) Pronoia. Be It. — Links:
Any Human Ever - https://anyhumanever.com/
ogilvy on advertising - https://a.co/d/0iaTZqIf
— Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff:
Shaan's weekly email - https://www.shaanpuri.com
Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

SPEAKERS

Shaan Puri
host
Co-host of the My First Million podcast and entrepreneur/investor focused on startups and marketing.
Sam Parr
host
Co-host of the My First Million podcast and entrepreneur known for founding The Hustle and discussing business/marketing.

EPISODE SUMMARY

In this episode of My First Million, featuring Shaan Puri and Sam Parr, Marketing so good, you couldn’t tell it’s a scam explores how diamonds (and Bitcoin) used marketing to manufacture lasting value Shaan argues the modern diamond market is a marketing-created phenomenon, where value and social norms were engineered rather than naturally inevitable.

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