She Built A $40M/Year DTC Brand Off Of Instagram (#452)

ℹ️ EPISODE INFO

Released

May 8, 2023

Duration

1h 2m

Channel

My First Million

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Episode 452: Shaan Puri (https://twitter.com/ShaanVP) talks to Dani Austin and her husband Jordan Ramirez about working together, Dani's experience with hair loss and the business she created to solve it, how they monetize as influencers, and more. — Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

— Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch ----- Links:

• Dani Austin - https://daniaustin.com/

• @daniaustin (Instagram) - https://www.instagram.com/daniaustin/?hl=en

• @thedaniaustin (TikTok) - https://www.tiktok.com/@thedaniaustin?lang=en

• Divi - https://www.diviofficial.com/

• @diviofficial (Instagram) - https://www.instagram.com/diviofficial/?hl=en

• hello@diviofficial.com (for employment opportunities) 📧: Sign up for The Hustle Daily Newsletter: https://mfmpod.link/xon 🎙️: Download Our Podcast: https://link.chtbl.com/Xq6lWi3m A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us. ----- Show Notes: (00:00) - Intro (01:43) - How Dani got into the influencer space (12:54) - Dani's hair loss (23:50) - Personal Branding (27:52) - Mistakes influencers make (33:46) - Why does Jordan listen to the pod (45:48) - How they make money (53:39) - User Generated Content (56:40) - What's next ----- For more quality videos subscribe here ➡https://www.youtube.com/channel/UCyaN6mg5u8Cjy2ZI4ikWaug?sub_confirmation=1 🔔 Turn on notifications to stay updated with new uploads #shorts #youtubeshorts Like || Share || Subscribe

🎤 SPEAKERS

• Jordan Ramirez

  guest

  Co-founder/operator of Divi and Dani Austin’s husband/business partner, focused on operations, hiring, and scaling the DTC brand.

• Shaan Puri

  host

  Co-host of the My First Million podcast and entrepreneur/investor interviewing guests about business building and growth.

• Dani Austin

  guest

  Content creator and founder of Divi, a hair/scalp-care DTC brand built from her Instagram/YouTube audience.

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Jordan Ramirez and Shaan Puri, She Built A $40M/Year DTC Brand Off Of Instagram (#452) explores How Dani Austin and Jordan Ramirez built Divi beyond followers Dani Austin explained how she entered online content creation through YouTube in college, rapidly grew via collaborations, and ultimately built an in-house operation after learning the business mechanics firsthand.

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