The 3-Step Writing Framework That Helped Us Build +$10M Newsletters

ℹ️ EPISODE INFO

Released

February 19, 2024

Duration

56m

Channel

My First Million

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

Use Sam's secret growth sauce: generate more traffic with HubSpot's Free Landing Page Builder 🔥 https://clickhubspot.com/9u9 Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters. Get Shaan’s writing course - https://maven.com/generalist/writing Get Sam’s writing course - https://copythat.com/ — Show Notes: (0:00) Intro (2:50) Why not how - Persuasion at scale (7:00) To write clearly, you must think clearly (8:00) Begin with the end in mind (11:30) Headlines not outlines (13:30) Warmup with copywork (16:30) Draft fast, incubate slow (17:30) Great writing is great editing (20:00) Build your swipe file (22:00) Don't bury the lead (24:30) Create a curiosity gap (26:00) Write like you talk (29:00) The voice memo test (31:30) Lower the reading level (33:00) How to tell a great story (35:30) Intention meets obstacle (39:00) High emotional stakes in a low stakes situation (40:00) Short sentences (42:00) Great writing has rhythm (45:00) Our favorite resources — Links:

• Hemingway Editor - https://hemingwayapp.com/
• Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/
• The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f
• Hey.com - https://www.hey.com/
• On Writing - http://tinyurl.com/5f334swt
• Theo Von - https://www.theovon.com/

— Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

— Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

🎤 SPEAKERS

• Shaan Puri

  host

  Co-host of My First Million; entrepreneur and newsletter builder (The Milk Road) who teaches writing via his Maven course “Power Writing.”

• Sam Parr

  host

  Co-host of My First Million; founder of The Hustle (sold after reaching ~2M subscribers) and creator of copywriting products like copythat.com.

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Shaan Puri and Sam Parr, The 3-Step Writing Framework That Helped Us Build +$10M Newsletters explores shaan Puri and Sam Parr's Practical Framework for Writing That Persuades The hosts argue writing is persuasion at scale and a tool for clear thinking, since bad writing exposes bad thinking and writing itself generates new ideas.

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