How leaders build a collective identity with Vanessa Beasley | ReThinking

The way leaders communicate can have a big impact on how we see ourselves. Vanessa Beasley is an expert on presidential rhetoric—and the president of Trinity University in San Antonio. In this episode, Adam and Vanessa take a closer look at how rhetoric used by past US presidents has shaped the identity of the American people, and explore some common rhetorical mistakes that leaders make when trying to persuade their audience. They also discuss why so many students are booing commencement speeches on AI, whether listening skills are declining, and how we can improve critical thinking on college campuses. Follow our podcasts! ReThinking with Adam Grant: https://link.mgln.ai/kdYcyx The TED Podcasts is a collection of podcasts for the curious. The TED Podcasts videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

Vanessa BeasleyguestAdam Granthost

Sep 3, 202636mWatch on YouTube ↗

EPISODE INFO

Released: September 3, 2026
Duration: 36m
Channel: Re:Thinking with Adam Grant
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

The way leaders communicate can have a big impact on how we see ourselves. Vanessa Beasley is an expert on presidential rhetoric—and the president of Trinity University in San Antonio. In this episode, Adam and Vanessa take a closer look at how rhetoric used by past US presidents has shaped the identity of the American people, and explore some common rhetorical mistakes that leaders make when trying to persuade their audience. They also discuss why so many students are booing commencement speeches on AI, whether listening skills are declining, and how we can improve critical thinking on college campuses. Follow our podcasts! ReThinking with Adam Grant: https://link.mgln.ai/kdYcyx The TED Podcasts is a collection of podcasts for the curious. The TED Podcasts videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

SPEAKERS

Vanessa Beasley
guest
President of Trinity University and a scholar of rhetoric and political communication.
Adam Grant
host
Organizational psychologist and professor, host of the Re:Thinking podcast.

EPISODE SUMMARY

In this episode of Re:Thinking with Adam Grant, featuring Vanessa Beasley and Adam Grant, How leaders build a collective identity with Vanessa Beasley | ReThinking explores how leaders use rhetoric, listening, and media to create “we” Vanessa Beasley explains “constitutive rhetoric”: leadership speech doesn’t just persuade, it tells people who they are as a collective “we.”

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