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Re:Thinking with Adam GrantRe:Thinking with Adam Grant

"Music is a life force!"

Grammy-winning musician Jon Batiste @jonbatistemusic and Emmy-winning writer Suleika Jaouad have a unique creative partnership, and it’s not just because they’re married. In this episode, Adam sits down with the dynamic duo at the World Economic Forum in Davos to discuss the lessons they’ve learned from watching each other live and work. Suleika gives advice on overcoming writer’s block, Jon reframes music as a restorative practice, and Adam challenges each of them to describe the other’s creative process. Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow our podcasts! Podcasts: https://www.ted.com/podcasts Fixable: https://www.ted.com/podcasts/fixable How to Be a Better Human: https://www.ted.com/podcasts/how-to-be-a-better-human ReThinking with Adam Grant: https://www.ted.com/podcasts/rethinking-with-adam-grant TED Talks Daily: https://www.ted.com/podcasts/ted-talks-daily TED Business: https://www.ted.com/podcasts/ted_business TED Health: https://www.ted.com/podcasts/ted-health TED Tech: https://www.ted.com/podcasts/ted-tech The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

Jon Batisteguest
May 23, 20260mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Jon Batiste on music’s energy shaping intention and social change

  1. Batiste frames music as energy and frequency that carries and generates intention in listeners.
  2. He argues that musical intention can seed the subconscious and later surface as conscious ideas that become real-world outcomes.
  3. Using Martin Luther King Jr. and the civil rights movement, he describes music as both a soundtrack and an energizing force that strengthened organizing and morale.
  4. He concludes that music’s “superpower” emerges when treated not merely as entertainment but as a spiritual practice that permeates daily life and collective action.

IDEAS WORTH REMEMBERING

5 ideas

Music can be understood as a carrier of intention.

Batiste suggests that frequency “emits” intention and also plants it, implying that what music communicates emotionally and spiritually can shape how people think and feel.

Music may influence behavior by first shaping the subconscious.

He describes a pathway where intention seeded by music sprouts in the subconscious and later becomes conscious ideas, framing creativity and decision-making as downstream effects.

Music isn’t just accompaniment to history—it can power it.

In the civil rights example, he positions music as both the movement’s soundtrack and an energizing force that permeated marches, rides, and protests, strengthening collective resolve.

Seeing music as entertainment alone can underuse its potential.

Batiste argues that the transformative “superpower” of music is accessed when listeners and communities treat it as something more than a product or performance.

Approaching music as spiritual practice changes how it functions in life.

By calling music a spiritual practice, he implies it can be used intentionally—like ritual—to cultivate inner states, shared purpose, and sustained action.

WORDS WORTH SAVING

5 quotes

Thinking about music as energy and as frequency.

Jon Batiste

And frequency emits intention, and it also plants the seed of intention, and that intention sprouts in your subconscious and then in your conscious mind as ideas.

Jon Batiste

Ideas become things.

Jon Batiste

The civil rights movement and the music that preceded it was the soundtrack and also one of the things that gave it a life force in a different way that it would not have had without that energy frequency permeating every moment, every march, every bus ride, every protest.

Jon Batiste

We have a superpower in music when we view it as not only entertainment but as a spiritual practice

Jon Batiste

Music as energy and frequencyIntention and subconscious influenceIdeas becoming realityCivil rights movement as case studyMusic as movement “life force”Music beyond entertainmentSpiritual practice through music

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