Skip to content
Dr. Shadé ZahraiDr. Shadé Zahrai

Why Your New Years Resolutions NEVER STICK! 3 Research-based Principles ✨ | Shadé Zahrai

Wondering why your New Years Resolutions often become ‘New Years Failures?’ In this video I share with you why you might have struggled in the past with achieving your goals, and what to do instead! Looking at some of the latest research on goal setting and ‘New Years Resolutions’, I’ll take you through 3 principles you MUST keep in mind when setting your intentions for your dream life. Let me know in the comment what your 2022 intentions are! TIMESTAMPS 0:00 – Intro 0:41 – Your Dream Life 1:47 – You’re at the Mercy of what you Consume 2:56 - The Hedonic Treadmill & Achievement Orientation 4:31 - 3 Principles to Set your New Year Intentions for your Dream Life 4:40 - PRINCIPLE 1: Appreciate how far you’ve come 6:32 - Self-Acceptance vs Self-Improvement Goals 7:42 - PRINCIPLE 2: Focus on what you Want, not what you Don’t Want 9:12 - PRINCIPLE 3: Think Big Picture, then Little Picture 9:41 - Superordinate vs Subordinate goals 📚RESEARCH REFERENCES: Olympics & Counterfactual Thinking Studies • 1) Medvec VH, Madey SF, Gilovich T. When less is more: counterfactual thinking and satisfaction among Olympic medalists. J Pers Soc Psychol. 1995 Oct;69(4):603-10. • 2) Hedgcock WM, Luangrath AW, Webster R. Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich's (1995) findings. J Exp Psychol Gen. 2021 Jun;150(6):e13-e21. Self-Acceptance & Self-Improvement Goals • Hallinan, B., Kim, B., Mizoroki, S., Scharlach, R., Trillò, T., Thelwall, M., ... & Shifman, L. (2021). The value (s) of social media rituals: a cross-cultural analysis of New Year’s resolutions. Information, Communication & Society, 1-22. Approach vs Avoidance Resolutions • Oscarsson, M., Carlbring, P., Andersson, G., & Rozental, A. (2020). A large-scale experiment on New Year’s resolutions: Approach-oriented goals are more successful than avoidance-oriented goals. PLoS One, 15(12), e0234097. Superordinate & Subordinate Goals • Höchli, B., Brügger, A., & Messner, C. (2020). Making New Year's resolutions that stick: Exploring how superordinate and subordinate goals motivate goal pursuit. Applied Psychology: Health and Well‐Being, 12(1), 30-52. =============== 🚀FREE TRAINING– Career Clarity: https://www.shadezahrai.com/cct-registration To find out more about Shadé, visit the website: https://www.shadezahrai.com FOLLOW ON SOCIAL: • Instagram: https://www.instagram.com/shadezahrai/ • TikTok: https://www.tiktok.com/@shadezahrai • Facebook: https://www.facebook.com/shadezahraispeaker • LinkedIn: https://www.linkedin.com/in/shadezahrai

Dr. Shadé Zahraihost
Dec 25, 202112mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:30

    Defining a “life you love”: dream life as a feeling, not a destination

    Shadé reframes the idea of a dream life away from a future end state and toward how you want to feel day-to-day. She sets up the episode’s purpose: replacing brittle New Year’s resolutions with intentions that support a life you genuinely enjoy now.

    • Dream life is framed as a lived experience and feeling, not an outcome
    • Happiness is emphasized as enjoying the journey, not arriving at a finish line
    • New Year’s “intentions” are introduced as the healthier alternative to resolutions
    • Invitation to consciously define what a life you love means to you
  2. 0:30 – 2:01

    What people think they want vs how they want to feel

    Using answers from her audience, Shadé shows that many dream-life descriptions cluster around emotions like peace, confidence, and fulfillment. She highlights how people commonly attach relief, satisfaction, and wholeness to achieving goals.

    • Audience definitions emphasize emotional states (peaceful, confident, full of life)
    • Follow-up question reveals expected emotions after achievement (relief, complete)
    • Achievement is often treated as the gateway to emotional freedom
    • Sets up the risk of tying self-worth to outcomes
  3. 2:01 – 2:31

    The dark side of not “making it”: self-worth, shame, and societal conditioning

    Shadé contrasts the positive emotions people expect from success with the harsh emotions they fear if they fail. She argues that marketing, media, and social norms shape what we believe we should want—leading us to self-blame when we don’t measure up.

    • Fear of failure is linked to worthlessness, low confidence, feeling broken
    • We’re “at the mercy of what we consume” (media/marketing/social expectations)
    • Not meeting external standards often triggers self-blame rather than critique of the standards
    • Core claim: the problem is the cultural narrative about happiness, not you
  4. 2:31 – 4:02

    Why success doesn’t satisfy: hedonic treadmill and achievement orientation

    She explains hedonic adaptation: even big wins provide only temporary highs before the mind resets and seeks the next target. This achievement-only mindset can erode happiness by over-focusing on external milestones instead of internal states.

    • Hedonic treadmill: happiness returns to a set point after major events
    • Dopamine hits from achievement fade quickly, prompting “what next?”
    • Achievement orientation can strip joy rather than create it
    • Shift needed: prioritize internal, lasting states over external destinations
  5. 4:02 – 4:32

    Life you love as a practice: choosing presence over “someday”

    Shadé positions a fulfilling life as a conscious process, not a single future goal. She previews three research-backed principles designed to help intentions actually stick while you live your dream life in the present.

    • Living a life you love is an ongoing practice and process
    • Beauty and meaning can be found deliberately in everyday moments
    • Resisting the “set path” myth and the fear of falling behind
    • Transition into the 3 principles framework
  6. 4:32 – 6:26

    Principle 1 — Appreciate how far you’ve come (bronze vs silver mindset)

    Shadé uses research on Olympic medalists to show how comparison direction affects happiness. Focusing on the gap (upward counterfactuals) breeds dissatisfaction, while appreciating progress protects confidence and well-being.

    • Study finding: bronze medalists often happier than silver medalists
    • Upward counterfactual thinking (“I could have won”) reduces satisfaction
    • Gap-focus can undermine confidence and happiness
    • Recommendation: celebrate growth and evolution before setting new intentions
  7. 6:26 – 7:27

    Self-acceptance + self-improvement: combining compassion with growth

    Drawing on research about how people publicly express resolutions, Shadé distinguishes self-acceptance goals from self-improvement goals. She advocates integrating both to maintain drive without sacrificing self-compassion.

    • Two goal types: self-acceptance (be true to self) vs self-improvement (change self)
    • Public resolution-setting often reflects identity and values
    • Best practice: pair appreciation of self with commitment to ongoing growth
    • Compassionate ambition supports consistency and well-being
  8. 7:27 – 8:27

    Principle 2 — Approach goals: focus on what you want (not what you don’t)

    Shadé shares evidence that approach-oriented resolutions are more likely to succeed than avoidance-based ones. She reframes goal-setting around positive end states and benefits, aligning intentions with motivation rather than fear.

    • Research: approach goals outperform avoidance goals for sticking to resolutions
    • Intentions are framed as broader and more aligned than rigid “resolutions”
    • Common resolutions (health/weight/eating) can be strengthened via positive framing
    • Success increases when goals emphasize desired outcomes over failure prevention
  9. 8:27 – 8:57

    Reframing “lose weight” into benefits and behaviors (the ‘after effects’)

    She illustrates how avoidance phrasing (“not be fat”) undermines motivation and identity. Shadé suggests reframing into empowered benefits and then specifying supportive habits to make the intention actionable.

    • Example of avoidance wording and why it’s demotivating
    • Use “after effects”: clarify what the change gives you (energy, empowerment, wellness)
    • Benefit-based framing is more encouraging and sustainable
    • Translate intention into concrete behaviors (e.g., workouts per week)
  10. 8:57 – 9:58

    Principle 3 — Big picture purpose first, then small picture goals

    Shadé argues that durable motivation comes from linking goals to a higher purpose that is both meaningful and beyond the self. From there, you convert that purpose into specific subordinate goals and behavior changes that make it real.

    • Enduring purpose has two components: personal meaning + beyond-self benefit
    • Superordinate goals deepen commitment and help resist temptation
    • Questions to test purpose: service, legacy, positive change
    • Subordinate goals specify the behaviors that align daily life with purpose
  11. 9:58 – 11:28

    Superordinate vs subordinate goals: effort, follow-through, and lasting happiness

    She ties the big-picture/little-picture framework to research showing greater effort and persistence when both levels are clear. The episode closes by reinforcing that achievement alone won’t deliver lasting happiness—daily joy, control, and service create meaning now.

    • Clarity on superordinate + subordinate goals increases effort and follow-through
    • Achievement provides temporary dopamine, not lasting fulfillment
    • Daily joy practices: notice small beauty, focus on controllables
    • Service to others as a powerful source of meaning and motivation
  12. 11:28 – 12:03

    Closing: you may already be living your dream life in the making

    Shadé ends with an empowering reminder that the dream life isn’t somewhere you arrive—it’s how you live and who you become along the way. She encourages viewers to carry these intention-setting principles beyond the New Year.

    • Reinforces the idea: you don’t have to “get there” to live it
    • Intentions aligned with meaning can transform the present
    • Encouragement for ongoing purposefulness beyond 2022
    • Final well-wishes and episode wrap-up

Get more out of YouTube videos.

High quality summaries for YouTube videos. Accurate transcripts to search & find moments. Powered by ChatGPT & Claude AI.