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Dr. Shadé ZahraiDr. Shadé Zahrai

Why Your New Years Resolutions NEVER STICK! 3 Research-based Principles ✨ | Shadé Zahrai

Wondering why your New Years Resolutions often become ‘New Years Failures?’ In this video I share with you why you might have struggled in the past with achieving your goals, and what to do instead! Looking at some of the latest research on goal setting and ‘New Years Resolutions’, I’ll take you through 3 principles you MUST keep in mind when setting your intentions for your dream life. Let me know in the comment what your 2022 intentions are! TIMESTAMPS 0:00 – Intro 0:41 – Your Dream Life 1:47 – You’re at the Mercy of what you Consume 2:56 - The Hedonic Treadmill & Achievement Orientation 4:31 - 3 Principles to Set your New Year Intentions for your Dream Life 4:40 - PRINCIPLE 1: Appreciate how far you’ve come 6:32 - Self-Acceptance vs Self-Improvement Goals 7:42 - PRINCIPLE 2: Focus on what you Want, not what you Don’t Want 9:12 - PRINCIPLE 3: Think Big Picture, then Little Picture 9:41 - Superordinate vs Subordinate goals 📚RESEARCH REFERENCES: Olympics & Counterfactual Thinking Studies • 1) Medvec VH, Madey SF, Gilovich T. When less is more: counterfactual thinking and satisfaction among Olympic medalists. J Pers Soc Psychol. 1995 Oct;69(4):603-10. • 2) Hedgcock WM, Luangrath AW, Webster R. Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich's (1995) findings. J Exp Psychol Gen. 2021 Jun;150(6):e13-e21. Self-Acceptance & Self-Improvement Goals • Hallinan, B., Kim, B., Mizoroki, S., Scharlach, R., Trillò, T., Thelwall, M., ... & Shifman, L. (2021). The value (s) of social media rituals: a cross-cultural analysis of New Year’s resolutions. Information, Communication & Society, 1-22. Approach vs Avoidance Resolutions • Oscarsson, M., Carlbring, P., Andersson, G., & Rozental, A. (2020). A large-scale experiment on New Year’s resolutions: Approach-oriented goals are more successful than avoidance-oriented goals. PLoS One, 15(12), e0234097. Superordinate & Subordinate Goals • Höchli, B., Brügger, A., & Messner, C. (2020). Making New Year's resolutions that stick: Exploring how superordinate and subordinate goals motivate goal pursuit. Applied Psychology: Health and Well‐Being, 12(1), 30-52. =============== 🚀FREE TRAINING– Career Clarity: https://www.shadezahrai.com/cct-registration To find out more about Shadé, visit the website: https://www.shadezahrai.com FOLLOW ON SOCIAL: • Instagram: https://www.instagram.com/shadezahrai/ • TikTok: https://www.tiktok.com/@shadezahrai • Facebook: https://www.facebook.com/shadezahraispeaker • LinkedIn: https://www.linkedin.com/in/shadezahrai

Dr. Shadé Zahraihost
Dec 25, 202112mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Three research-backed intention principles to make resolutions finally stick long-term

  1. A “dream life” is framed less as a destination and more as a felt experience you practice in the present, not a future outcome you finally reach.
  2. Cultural and media conditioning can make people equate worthiness with achievement, which fuels self-blame and dissatisfaction when goals aren’t met.
  3. Hedonic adaptation (the “hedonic treadmill”) explains why achievements provide only temporary pleasure before people immediately chase the next milestone.
  4. Principle 1 emphasizes appreciating progress and combining self-acceptance with self-improvement to protect confidence and motivation.
  5. Principles 2 and 3 advise using approach-focused goals (what you want) and linking big-purpose superordinate goals to concrete subordinate behaviors for follow-through.

IDEAS WORTH REMEMBERING

5 ideas

Treat your dream life as a practice, not a finish line.

The episode reframes “living the dream” as something you cultivate daily, because outcomes alone don’t produce enduring fulfillment.

Notice how comparison steals satisfaction—then deliberately redirect focus.

Research on Olympic medalists suggests upward comparison (“I could’ve been first”) reduces happiness; celebrating how far you’ve come supports confidence without killing ambition.

Blend self-acceptance with self-improvement for sustainable growth.

Publicly stated resolutions often fall into “accept myself” vs “fix myself”; combining compassion with commitment helps you improve without basing self-worth on performance.

Write intentions as approach goals: what you want, not what you’re avoiding.

A study cited (PLOS One, 2020) found approach-focused resolutions were more likely to be maintained, while avoidance framing (“not be fat,” “not fail”) is less motivating and harder to sustain.

Convert vague goals into benefits-first wording to increase drive.

Framing goals by their “after effects” (e.g., “feel empowered and healthy”) creates a clearer emotional reason to persist, then you can attach specific behaviors like workouts per week.

WORDS WORTH SAVING

5 quotes

Living a life you love is a practice. It's not an end goal. It's not an outcome, but a process.

Dr. Shadé Zahrai

You see, we're at the mercy of what we consume, and we're constantly consuming marketing messages about what we should want, societal conditioning about what success looks like, and media portrayals of what it means to be happy.

Dr. Shadé Zahrai

But here's the thing: the problem doesn't lie with you, but with the lies society has been feeding you about what truly makes you happy.

Dr. Shadé Zahrai

It's actually known as the Hedonic Treadmill, also known as hedonic adaptation, and it's this tendency for people to quickly return to a relatively stationary level of happiness or a set point in spite of experiencing major positive or negative events or life changes.

Dr. Shadé Zahrai

Congratulations, you almost won. Of all the losers, you came in first of that group. You're the number one loser. No one lost ahead of you.

Jerry Seinfeld

Dream life as a present-moment feelingSocietal conditioning and consumption of success narrativesHedonic treadmill and achievement orientationUpward counterfactual thinking (silver vs. bronze effect)Self-acceptance goals vs. self-improvement goalsApproach goals vs. avoidance goals in resolutionsSuperordinate purpose and subordinate behavior goals (eudaimonia)

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