From $0 to $9M: How an Immigrant Turned Failure Into Fortune | Jenny Lei, Freja

ℹ️ EPISODE INFO

Released

April 28, 2025

Duration

31m

Channel

Silicon Valley Girl

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

📌 Transform your customer database into consistent sales. Get 30% off your first 3 months with code SVGIRL30: https://your.omnisend.com/SVGirl Unlock the incredible story of Jenny Lei, founder of Freja New York ― a vegan leather handbag brand that has taken the fashion world by storm. After arriving in the U.S. without a passport, Jenny was driven to build her own business as the only way to stay in America. What began in 2020 with just 300 bags has grown into a multimillion-dollar company's. Today, her bags are adored by top influencers like Hailey Bieber, Matilda Djerf, and Katie Holmes. Tune in for a conversation that will change the way you see setbacks-and success. Links: 📩 Follow my Newsletter: https://siliconvalleygirl.beehiiv.com/subscribe 🔗 My Instagram: https://www.instagram.com/siliconvalleygirl/ 📌 My Companies & Products: https://Marinamogilko.co 📹 Video brainstorming, research, and project planning - all in one place - https://partner.spotterstudio.com/ideas-with-marina 💻 Resources that helps my team and me grow the business:

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⭐ Download my English language workbook - https://bit.ly/3hH7xFm Timestamps: 0:00 Teaser 0:30 "You have to fish where the fish are" 2:15 How the business idea was born 3:13 Didn’t want to leave the USA 4:18 "I didn’t have a marketing strategy" 7:00 "At first, I had only 3 sales a month" 9:33 THIS is more important than targeting 13:28 $9M a year. How? 15:45 Сustomers don’t want to be sold to 18:44 Women’s entrepreneurship charity 20:27 How Hailey Bieber influenced sales 21:53 Anna Delvey: Marketing or coincidence? 22:35 Tips for creators 23:49 "If I get canceled, so does my company" 25:03 "I want to build a legacy brand" 27:07 Jenny’s (and Kate Middleton’s) favorite brand 28:37 The mindset shift you need right NOW This video is sponsored by Omnisend. I use affiliate links whenever possible (if you purchase items listed above using my affiliate links, I will get a bonus). #podcast #freja #siliconvalleygirl

🎤 SPEAKERS

• Marina Mogilko

  host

• Jenny Lei

  guest

🧾 EPISODE SUMMARY

In this episode of Silicon Valley Girl, featuring Marina Mogilko and Jenny Lei, From $0 to $9M: How an Immigrant Turned Failure Into Fortune | Jenny Lei, Freja explores Immigrant founder scales Freja bags from failed launch to $10M+ Jenny Lei, a Chinese-born founder living in New York on a visa, started Freja after struggling to find a confident, functional, logo-free work bag for an important interview.

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