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Tim FerrissTim Ferriss

Craig Mod Returns — Epic Walks, The Art of Slowness, and More

Craig Mod is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeline and has contributed to The New York Times, The Atlantic, Wired, and more. Sponsors: Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period) Momentous high-quality supplements: https://livemomentous.com/tim (code TIM for 20% off) Helix Sleep premium mattresses: https://HelixSleep.com/Tim (Between 20% and 27% off all mattress orders and two free pillows) More Craig Mod: https://craigmod.com/ Things Become Other Things: https://www.amazon.com/Things-Become-Other-Walking-Memoir/dp/0593732545/?tag=offsitoftimfe-20 Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running. Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Follow the Tim Ferriss Podcast: https://tim.blog/podcast/ Visit the Tim Ferriss Blog: https://tim.blog/ Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/ Follow Tim Ferriss on Instagram: https://www.instagram.com/timferriss/ Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/ [00:00] Start. [00:33] More than a decade of Perfect Days in a six-tatami mat room. [03:51] The first steps of Craig’s huge walks: exploring Tokyo’s nightlife. [10:07] Discovering pilgrimage trails with John McBride. [15:28] What’s so appealing about pilgrimage trails? [22:17] Learning politeness and language in Japan. [30:31] An invitation from Kevin Kelly. [31:34] The birth of a photo book. [33:05] The big solo walks begin. [34:03] Launching a membership program. [34:59] The Nakasendō experience. [39:42] Craig’s rules for walking. [40:42] The Vipassana influence. [50:22] Logistics of walking in Japan. [58:16] Depopulation and pizza toast. [1:02:59] How Kissa by Kissa came to be (and its unexpected success). [1:05:39] Kicking off Craigstarter. [1:06:49] The pièce de résistance membership strategy. [1:07:43] Finding product-market fit. [1:08:11] The importance of sustainable scale. [1:08:42] Membership community rules. [1:16:11] Navigating the publishing world. [1:27:35] Promoting midsize cities in Japan as a wild and strange celebrity. [1:41:31] The economic and cultural effects of this promotion. [1:43:28] Hidden gems and walks in Japan. [1:45:42] Walking beyond Japan. [1:48:39] Craig was a Mod before you was a mod. [1:49:41] How Craig reconnected with his birth family. [2:08:45] Reflections and future plans. [2:12:08] Parting thoughts.

Craig ModguestTim Ferrisshost
Mar 28, 20252h 13mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Craig Mod on huge walks, boredom, publishing, and belonging

  1. Craig Mod and Tim Ferriss trace how Craig’s “Huge Walks” grew from late-night Tokyo wandering into multi-week solo walking-and-writing projects built around strict attention rules and repetition.
  2. Craig describes learning pilgrimage trails and high-level Japanese politeness through years of walking with John McBride, which shifted his focus toward deep local interactions.
  3. Craig explains how repeated publishing rejection led him to launch a membership model that funds his walks and writing, and how experiments like SMS-based updates created slower, more reflective feedback loops.
  4. Craig details how Kissa by Kissa and his Shopify-based “Craigstarter” revealed strong product-market fit at a deliberately sustainable scale, shaping his long-term strategy.
  5. Craig recounts how recommending Morioka to The New York Times triggered intense Japanese media attention and a surprising civic and economic ripple effect, alongside reflections on identity, adoption, and reconnecting with birth family.

IDEAS WORTH REMEMBERING

5 ideas

The walks started as nighttime Tokyo immersion, not an athletic project.

Craig says his earliest “huge walks” impulse began as late-night wandering in Tokyo at 19–20, when he felt mesmerized by moving through the city safely and sensing everyday life through sound and smell behind doors.

A mentor and a first pilgrimage trip “activated” Craig’s walking life.

After meeting John McBride through a book project, Craig describes being introduced to pilgrimage trails like Kumano Kodo and being “instantly addicted,” especially after visiting Koyasan and experiencing the area’s lush nature and spiritual atmosphere.

Craig frames walking mastery as social and linguistic, not just logistical.

Craig emphasizes that what he learned from John was mostly interpersonal: he estimates “80% interaction, 20% routes,” highlighting John’s high-register politeness, curiosity, and ability to make locals feel deeply seen.

Disconnection and boredom are intentional design features of the walks.

Craig describes building walking “rules” to cultivate presence: no news, no social media, no podcasts or music, and deliberately cultivating boredom; he links this approach to insights from a 10-day Vipassana retreat and noticing “information withdrawal.”

Heavy pre-planning is how Craig buys freedom and presence on the road.

Craig explains he pre-books the entire route with a detailed spreadsheet to remove cognitive load, arguing that not thinking about where to sleep enables deeper attention to observation, conversation, photography, and nightly writing.

WORDS WORTH SAVING

5 quotes

Step one is just I arrived in Tokyo, I'm 19 years old, I'm walking through the city at night, and I'm just mesmerized.

— Craig Mod

The idea is to just be radically present and radically cultivate a boredom.

— Craig Mod

If there's any millimeter of friction, if there's one millisecond of friction in your life, you just pull that stupid thing out and start sucking at the teat of whatever information cow is in there, right?

— Craig Mod

Given the cards dealt to me of this day, there was no fuller version of this day.

— Craig Mod

This is the first time ever in my life that I understand where my brain comes from.

— Craig Mod

Six-tatami living and ascetic constraintsTokyo night walking and Golden Gai changesKumano Kodo and pilgrimage-trail brandingPoliteness levels in Japanese and local rapportWalking rules: boredom, no news/social, no teleportingPre-booked logistics and daily creative outputMembership funding, Craigstarter, and sustainable scale

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