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Tim FerrissTim Ferriss

How to Thrive in an AI World, Tips for Life’s Darkest Hours, & The Art of Sabbaticals (4K)

Brought to you by: Momentous high-quality supplements https://livemomentous.com/tim Helix Sleep premium mattresses https://helixsleep.com/tim AG1 all-in-one nutritional supplement https://drinkag1.com/tim Show notes and resources from this interview with Matt Mullenweg: https://tim.blog/2023/12/29/matt-mullenweg-2/ Texts: https://texts.com/ Automattic: https://automattic.com/ Matt Mullenweg's website: https://ma.tt/ Matt Mullenweg on Twitter: https://twitter.com/photomatt "What’s in My Bag, 2023" by Matt Mullenweg: https://ma.tt/2023/12/the-bag-post/ Matt Mullenweg (@photomatt) is co-founder of the open-source publishing platform WordPress, which now powers over 40 percent of all sites on the web. He is the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce, Tumblr, WPVIP, Day One, Texts, and Pocket Casts. Additionally, Matt runs Audrey Capital, an investment and research company. He has been recognized for his leadership by Forbes, Bloomberg Businessweek, Inc., TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society, and Vanity Fair. Matt is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, Matt is an avid photographer. He currently splits his time between Houston and San Francisco. Please enjoy this interview with Matt Mullenweg! [00:00] Start [00:14] The Argentine Dr. Mullenweg. [03:23] Open source. [05:35] Secret hiring. [08:24] Matt is always on tour. [10:45] Texts. [13:15] How Matt chooses his next project(s). [17:38] Building a digital Berkshire Hathaway. [25:05] Why Matt’s excited about messaging. [28:16] How Matt discovers companies he buys. [29:06] RIP, Charlie Munger. [29:40] Worthy rereads. [32:24] My reflections on blogging, writing, and podcasting. [44:51] Tyler Cowen’s inimitable style. [45:40] Matt’s high school economics competition. [53:26] Cables. [54:23] AI spellcasting and community. [57:45] Developments that will amaze the future. [1:01:42] AI-proofing jobs. [1:04:26] Why Matt’s optimistic about future generations. [1:09:16] Data Liberation Front. [1:11:30] More open app stores. [1:16:33] Invisible tools (and weapons) of competition. [1:21:36] Online security advice for the layman. [1:24:25] WordCamp Asia. [1:30:16] Taking a sa-Matt-ical. [1:44:27] Rethinking nuclear energy. [1:46:42] Rethinking psychedelics risks. [1:57:40] Rethinking breathwork. [2:01:51] Coping with depression. [2:15:47] Rethinking TikTok. [2:17:21] Blogging: absurd and beautiful. [2:19:34] Rethinking Vienna sausages. [2:20:52] Pocket ranch. [2:22:32] Answering ancient emails. [2:23:44] The curse of the ultra-critical eye. [2:27:07] Rethinking meditation. [2:30:08] Bacterial dentistry. [2:33:57] Pocket party. [2:34:47] Parting thoughts. Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running. Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Follow the Tim Ferriss Podcast: https://tim.blog/podcast/ Visit the Tim Ferriss Blog: https://tim.blog/ Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/ Follow Tim Ferriss on Instagram: https://www.instagram.com/timferriss/ Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/

Tim FerrisshostMatt Mullenwegguest
Dec 29, 20232h 36mWatch on YouTube ↗

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

CHAPTERS

  1. 0:12 – 6:01

    Matt Mullenweg's Background: WordPress, Automattic, and Open Source

    Matt introduces himself and explains WordPress, Automattic, and his aim of a more open web. He defines open source as a bill of rights for users and explains why contributors work on projects they co-own.

    • •Matt co-founded WordPress at 19; it now runs over a third of websites
    • •Automattic is fully distributed, with over 1,900 people in 97 countries
    • •Open source gives users inalienable rights that no founder can take away
    • •Wikipedia is an example of open source applied to an encyclopedia
    • •Open source freedom is the principle Matt wants to work on for life
  2. 6:01 – 10:45

    Secret Hiring, Frontline Support, and Life on Tour

    The conversation moves from a story about a startup engineer who fixes bugs and quits to Matt's idea of secretly applying to his own company. Matt explains Automattic's support rotation and why he travels so much to meet the global community.

    • •Matt considered applying to his own company under a fake identity to experience hiring
    • •Everyone at Automattic starts with two weeks of support and rotates back one week a year
    • •A Salesforce executive's 50% customer time inspired Matt
    • •Travel to meetups and WordCamps adds up, and it takes more of a toll than it used to
  3. 10:45 – 17:47

    Excited About Messaging: Texts.com and Why Networks Block Multi-Messaging

    Tim sets up a format of things that excite Matt, and Matt starts with messaging and the Texts acquisition. Tim asks how Matt chooses what to build next, and Matt explains the regulatory and incentive environment around messaging.

    • •Texts combines about 10 messaging apps in one secure desktop app
    • •Matt often acquires products to cover his own deficiencies
    • •Beeper's iMessage support was shut down by Apple, and subtle degradation is another tactic
    • •The EU's DMA and US scrutiny of big tech make the climate friendlier to user-centric tools
  4. 17:47 – 26:05

    Building a Digital Berkshire Hathaway

    Tim asks whether acquisitions like Texts are standalone or synergistic, using Berkshire Hathaway as a model. Matt explains how open source lowers coordination costs, introduces Day One and journaling as a local blog, and gives his rationale for messaging.

    • •Matt asks what Buffett and Munger would build as hackers today
    • •Open source and open APIs remove coordination costs between products
    • •Proprietary platforms can pull the rug, as Twitter and Facebook did with clients
    • •Day One is philosophically adjacent: a local, dated, searchable journal that works like a blog
    • •Publishing, commerce, and messaging cover much human activity, and free versions support a free society
  5. 26:05 – 30:52

    Open Source Allies, Finding Acquisitions, and Remembering Munger

    Matt names other open source companies and founders, explains how messaging apps scale with tiny teams, and says how he finds companies to buy. Tim shares that he was tentatively scheduled to interview Charlie Munger, and they discuss learning from mentors through their writing.

    • •GitLab, Element, Signal, Wikipedia, and Mozilla are cited as aligned projects
    • •Founders like Jack Dorsey and Brian Acton moved toward open source after proprietary success
    • •Messaging businesses scale with very small teams
    • •Matt finds companies mainly as a user, through friends, and through colleagues who are early adopters
    • •You don't always have to meet mentors; their books and speeches can last
  6. 30:52 – 45:10

    Rereads and Tim's Reflections on Blogging, Writing, and What's Next

    They discuss books and essays worth rereading, which leads Tim to reflect on how the blog launched his career and where he goes after ten years of podcasting. Matt offers ideas about community, gardening old posts, and turning the site into a wiki-like body of work.

    • •Matt rereads Siddhartha and essays by Paul Graham; Tim rereads Zorba the Greek and Awareness
    • •Tim tends to enter new arenas early, stay intensely, then move on as they crowd
    • •Matt observes that Tim loves the social side of podcasting more than solitary writing
    • •Matt suggests better comments, revisiting old posts, and formats beyond podcast clips
    • •Matt imagines tim.blog like a Wikipedia, with each guest as a linked topic and transcripts tied to a player
  7. 45:10 – 53:26

    Tyler Cowen and Matt's High School Economics Competition

    Talk of Tyler Cowen leads Matt to explain that Cowen's blog inspired him. Matt then describes the Federal Reserve economics competition he did in high school, how a teacher got him back on the team, and how performing shaped him.

    • •Matt met Alan Greenspan through the competition
    • •The format was a mock FOMC meeting followed by a Q&A
    • •Their teacher had students read newspapers and teach each other
    • •Matt was kicked off the team for lateness and had to run two miles to return
    • •Tyler Cowen told Matt to write every day, and Matt credits jazz and musical theater for later business skills
  8. 53:26 – 1:02:07

    Cables and AI: Prompting, Models, and Learning

    Back on his list, Matt covers his love of USB-C cables and then AI. He describes prompt engineering as spellcasting, points to AI voices on Twitter, predicts a 10x jump in models, and discusses customer service and education.

    • •Matt is excited by USB-C and gifts cables and battery packs
    • •Prompts feel like a new form of programming that can be bought and sold
    • •AI-related Twitter accounts, including anonymous ones, are where Matt follows developments
    • •Matt expects roughly 10x model improvement next year, then a plateau, with open source catching up quickly
    • •AI customer service bots are still poor, while AI is a major learning tool for Matt's knowledge gaps
  9. 1:02:07 – 1:09:41

    AI-Proofing Careers and Optimism About Future Generations

    Tim asks what career advice Matt would give young people given AI disruption. Matt reconsiders learning to code, then explains why he is optimistic: population decline, the goodness of human nature, and inventing the future. He also says he is rethinking having kids.

    • •Matt says learning to code is still worthwhile, like learning a martial art
    • •He recommends playing with AI and learning how to learn, and points to Paul Graham's essay on great work
    • •He now worries about too few people rather than too many, citing Empty Planet
    • •Matt is rethinking his decision not to have kids
    • •His optimism rests on the fundamental goodness of human nature and on building the future, per Alan Kay's line
  10. 1:09:41 – 1:16:34

    Data Liberation Front and Opening Up App Stores

    Matt announces Data Liberation Front, an effort to make importing and exporting site data easy and reduce lock-in. They then discuss app store restrictions, Apple's cut, how regulation may force openness, and what it means for Texts.

    • •Data Liberation Front aims to create two-way import into WordPress and better WordPress-to-WordPress migration
    • •Some competitors offer no export, a roach-motel dynamic
    • •Apple's approval process and 15-30% cut broke some Tumblr business models
    • •Regulatory pressure is expected to open mobile platforms
    • •Matt hopes Apple will act as a benevolent leader, citing Microsoft's turnaround
  11. 1:16:34 – 1:24:30

    Invisible Tools of Competition and Basic Security Advice

    Tim asks about lesser-known competitive tactics. Matt cites Twitter link delays, Google's AMP, regulatory capture, and opposition research. They then turn to practical security advice, including updates, password managers, and passkeys.

    • •Twitter was caught inserting delays on links to certain media sites
    • •Leaked documents suggested AMP made it harder for rival ad networks to run
    • •Matt recommends Bill Gurley's regulatory capture presentation
    • •Large companies hire opposition research, which Matt sees as defense as much as offense
    • •Matt advises keeping software updated, using a password manager, never reusing passwords, and adopting passkeys
  12. 1:24:30 – 1:30:28

    WordCamp Asia and Taiwan Travel Stories

    Matt invites Tim to speak at WordCamp Asia in Taiwan, and the two reminisce about past trips. Tim tells of his summers in Taiwan, including a stay in a dilapidated church and the kind woman who adopted him.

    • •WordCamp Asia is March 7-9 and Tim is expected to speak
    • •Matt and Tim have traveled together to Vietnam, Turkey, Greece, and Antarctica
    • •Tim recalls his Taiwan homestay and the restaurant owner who helped him
    • •Both agree people are fundamentally good
  13. 1:30:28 – 1:44:58

    The Sa-Matt-ical: Matt's 2024 Sabbatical

    Matt reveals that he is taking a sabbatical in 2024 under Automattic's every-five-years policy. They discuss the organizational benefits, what success and failure would look like, his fears of irrelevance, and temptations like social media.

    • •Automattic grants two to three months of paid time off every five years, and Matt has never taken one in 18 years
    • •Sabbaticals reveal bottlenecks and give others leadership opportunities
    • •Matt hopes to return recharged after a hard two years and wants to focus on health basics
    • •He fears irrelevance and organizations that need him unhealthily
    • •He reads Will Durant's quote that happiness comes from making things rather than consuming them
  14. 1:44:58 – 2:01:51

    Changed Minds: Nuclear Power, Psychedelics, and Breathwork

    In a lightning round, Matt explains how he changed his mind on nuclear energy and became more cautious on psychedelic legalization. Tim discusses the preparation and integration these tools require, and the conversation moves to breathwork as an accessible alternative.

    • •Matt now thinks building many nuclear plants is necessary
    • •Tim says he talks more people out of psychedelics than into them, stressing preparation and integration
    • •Both warn of survivorship bias and incentives in for-profit psychedelic care
    • •Matt has become interested in breathwork as an always-available tool
    • •Tim suggests meditation, a book, and holotropic breathwork before considering psychedelics
  15. 2:01:51 – 2:15:48

    Coping with Depression and Dark Periods

    Matt asks what Tim would recommend for someone in deep depression, and shares his own first experience of apathy this year. Tim shares his history, resources, and frameworks, and Matt adds his mother's checklist.

    • •Matt felt apathy for the first time while a loved one went through chemotherapy and responded with exercise, no alcohol, and sleep
    • •Tim points to his blog posts and urges anyone suicidal to call a hotline
    • •Tim mentions ketamine and accelerated TMS as tools he finds interesting
    • •Tim's State, Story, Strategy framework: change your state before building a story and strategy
    • •Matt's mother's checklist is sleep, water, and nature, and Tim mentions Byron Katie's turnarounds
  16. 2:15:48 – 2:23:46

    Rethinking TikTok, Blogging, Vienna Sausages, and Pocket Ranch

    Matt continues the lightning round with a changed mind on TikTok and then absurd things: the beauty of blogging, Vienna sausages, and his plan to carry ranch packets.

    • •A survey stat on young adults and Holocaust denial made Matt reconsider TikTok
    • •Matt finds blogging rewarding for clarifying thinking and for comments
    • •Tim and Matt agree that participating in the comments sets the standard
    • •Matt wrongly assumed Vienna sausages were healthy
    • •Matt plans to carry ranch packets after being scoffed at in restaurants
  17. 2:23:46 – 2:30:06

    Ancient Emails, Ultra-Critical Eye, and Rethinking Meditation

    Matt describes his habit of answering emails from many years ago and his ultra-critical eye. Tim pushes back that simple meditation is accessible even in a funk, and Matt says he now thinks heavy meditation can be risky.

    • •Matt replies to old emails as a way to pay forward kindness, though many bounce
    • •Matt's eye for detail is both a superpower and a curse
    • •Tim says meditating twice a day can create space and help him accept imperfection
    • •Matt thinks meditation at many hundreds of hours can be dangerous
    • •Tim mentions his episode with Willoughby Britton on the hidden risks of meditation
  18. 2:30:06 – 2:36:07

    Bacterial Dentistry, Pocket Party, and Parting Thoughts

    Matt describes a genetically modified oral bacterium meant to prevent cavities and the company offering it, then shows a USB-C disco light. They close with where to find Matt and Tim's sign-off.

    • •The modified bacterium produces trace alcohol instead of lactic acid and does not spread
    • •Lantern Bioworks offers the treatment in a libertarian jurisdiction in Central America after FDA obstacles
    • •Matt is considering trying it, though he has no stake in the company
    • •A USB-C disco light is his pocket party item
    • •Matt can be found as PhotoMatt and at his blog, and Tim ends with Jack Kornfield's line on self-compassion

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