By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.
Tim FerrissHow to Thrive in an AI World, Tips for Life’s Darkest Hours, & The Art of Sabbaticals (4K)
Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.
EVERY SPOKEN WORD
150 min read · 30,076 words- 0:00 – 0:14
Start
- TFTim Ferriss
[upbeat music] Matthew.
- MMMatt Mullenweg
[laughs]
- 0:14 – 3:23
The Argentine Dr. Mullenweg.
- TFTim Ferriss
Matty.
- MMMatt Mullenweg
Yep. [laughs]
- TFTim Ferriss
Dr. Mullenweg.
- MMMatt Mullenweg
Not a doctor. [laughs]
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
At all.
- TFTim Ferriss
In my heart of hearts, you're always a doctor.
- MMMatt Mullenweg
Oh, thank you. I think in Argentina I got an, uh, honorary degree, actually.
- TFTim Ferriss
Really?
- MMMatt Mullenweg
So, uh, in that, in that country.
- TFTim Ferriss
I'm, I'm so jelly.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
Argentina, I haven't been back in 100 years, but we're not here to talk about my aspirations and dreams, although maybe.
- MMMatt Mullenweg
Yeah, I hope to hear some.
- TFTim Ferriss
Well, we'll, we'll dive in and out, bob and weave. For people who don't have context on the Argentine Dr. Mullenweg- [laughs]
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
Could you give people just a snapshot?
- MMMatt Mullenweg
Ah, sure. So yeah, Matt Mullenweg, domain MA.TT, which is pretty fun.
- TFTim Ferriss
Excellent domain.
- MMMatt Mullenweg
So I go by MA.TT sometimes. Born and raised in Houston, Texas, few hours from here in Austin. And at the age of 19, I co-founded open source software called WordPress, which is a blogging content management system. Fast-forward 20 years, it's been 20 years now, and runs over a third of all websites in the world. A few years after that, I co-founded or founded a company called Automattic, which is kinda like the for-profit side of commercializing things around WordPress.
- TFTim Ferriss
Automattic.
- MMMatt Mullenweg
It's-
- TFTim Ferriss
M-A-T-T.
- MMMatt Mullenweg
Yes. It's, it's-
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... like any egotistical founder, I snuck my name into the company. And we started with just sort of Akismet anti-spam and WordPress.com, kinda easy ways to get going with WordPress. But since have expanded to e-commerce with WooCommerce, one I'll talk about with, with messaging.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
Like, we've done a number, over, like, 25 acquisitions.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
So we're trying to be like a digital Berkshire Hathaway.
- 3:23 – 5:35
Open source.
- TFTim Ferriss
For people, and I know we've talked about this before and you've certainly talked about it in other places, but we're gonna get into a lot of new territory. Before we do that, though, open source, just for people who may not-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... have familiarity with that term, what does that mean?
- MMMatt Mullenweg
Yeah. So normally when you sign up for software, you click through that license, [laughs] you know, that no one ever reads.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Ours actually has Easter eggs in it just to see if anyone will find them. Most of those licenses are about all the rights you don't have.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
You know, sometimes you're not even allowed to look at the thing and see how it works. There's a whole right to repair movement right now where you can buy things that you're not even allowed to repair yourself.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Open source is the opposite. It's all about almost like a bill of rights for you as the user. So you... WordPress belongs just as much to Tim Ferriss as it does to me, which is kind of amazing.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
There's rights and freedoms you have to use it for any purpose, to modify it, to see how it works, all these sorts of things, that no one can take away from you. Even myself as a co-founder, or even if all the other developers got together and we all agreed to become evil, we couldn't take it away from you.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
It's that bill of rights, those inalienable rights, is, is the core of open source. And there's lots of examples. So, like, Wikipedia is open source applied to an encyclopedia, right? It used to be really bad. [laughs]
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Encarta, Encyclopedia Britannica were way better. But then over time, lots of people working together made it better and better.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
And why did they work on it? For free, for fun, and also because it belongs to them.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So, you know, WordPress has many thousands, may- probably tens of thousands of contributors at this point. Why do they do that? It's not because I'm, you know... Is it Tom Sawyer painting the fence or is it the other guy? Um-
- TFTim Ferriss
[laughs] Yeah. You know, I need more caffeine to be on my literary references.
- MMMatt Mullenweg
[laughs] Yeah, but you know the, the... Wow, we should both know that. Wow.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
I'm embarrassed for both of us. Tom Sawyer and, uh, it'll be the first thing-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... in the comments.
- TFTim Ferriss
Huckleberry Finn.
- MMMatt Mullenweg
Huckleberry Finn, yeah.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
It's because it actually belongs to people. So sometimes people come in and just fix one bug that's annoying them, or sometimes, you know, you have the pride of knowing that code you wrote is running on a third of all websites in the world-
- 5:35 – 8:24
Secret hiring.
- TFTim Ferriss
collaborative in that way. Not to state the obvious, but it's a contrast to, actually, this news item I saw, and news is probably giving it a little bit too much gravitas, but I read this story which seemed credible based on the source. I'm not gonna give too much, but [laughs] this engineer joins a startup-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... actually was, and [laughs] fixes one or two bugs or develops a feature that he wanted in the product, and then put in-
- MMMatt Mullenweg
Resigns
- TFTim Ferriss
... notice, and that was it.
- MMMatt Mullenweg
Like two weeks later. Yeah.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
I love that story, um, because I know so many, like-
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... on the spectrum engineers that would totally do that. [laughs]
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
It's like a beautiful hack, right?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
They're like, "Oh, I just gotta get this fixed. They won't..."
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
There's actually companies that would do that. One thing I have considered, I- is, like, secret shopping, like seeing if I could get hired by my own company-
- TFTim Ferriss
Mm
- MMMatt Mullenweg
... under a fake identity.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
Or, yeah, just something like that.
- TFTim Ferriss
Well, now, well-
- MMMatt Mullenweg
Would be kind of fun
- TFTim Ferriss
... so why would you do that?
- MMMatt Mullenweg
Oh, one, to experience the hiring process.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Which is difficult for me to debug except by secondhand accounts.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Two, to see if I, you know, how my code still is. [laughs]
- TFTim Ferriss
Mm. Do companies provide mystery shopper-like services for hiring processes?
- MMMatt Mullenweg
Mm.
- 8:24 – 10:45
Matt is always on tour.
- TFTim Ferriss
part of why I like spending time with you. Good vibes, lots of smiles, lots of laughs, and you also find a lot of things that are interesting out at the edges. And you're, you're an immaculate packer of bags also. So for those who do not know, What's in My Bag every year gives the latest and greatest- [laughs]
- MMMatt Mullenweg
Yep
- TFTim Ferriss
... of Matt's tech gadgetry and assorted doodads and doohickeys that, that he's traveling with as a road warrior who travels, fair to say, most of the time, right?
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
And your schedule, we're gonna, we're gonna get to my f- first planned question in a second.
- MMMatt Mullenweg
Hmm.
- TFTim Ferriss
I recall, maybe it was five months ago, six months ago, who knows, you s- you sent me something along the lines of, "Just in case we can overlap, here's where I'll be in the next year." And it was one of the most-
- MMMatt Mullenweg
Oh
- TFTim Ferriss
... absurd, it was like a Rolling Stones-
- MMMatt Mullenweg
Tour
- TFTim Ferriss
... tour.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
Are you continuing to do that in terms of travel for the next year?
- MMMatt Mullenweg
Yeah, currently.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So yeah, w- why do I go on tour? Well, it's a global community.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So I want to have a global company and a global community. So our, our hack for Automattic, because we're apart most of the year, is the teams get together a couple times a year. So if you're an individual contributor, you might travel two to three times a year. But as CEO, this means that every week there's, like, a couple of meetups happening.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And so if I... And I try to hit the, the bigger ones, you know. Sometimes the small ones too, but mostly the, the really big ones where there's a couple hundred people there. But that's happening at least once a month.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Then for WordPress, there's, like, three major WordCamps per year that have thousands of people. So there's, there's all these different... I just did State of the Word in Madrid. So you just take those, you're, you're traveling a week out of the month already, and then you gotta add in some fun. [laughs] And, um-
- TFTim Ferriss
You're not gonna die of fun deficiency.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
You know how to have fun. [laughs]
- MMMatt Mullenweg
Uh, yeah, it really adds up. But I have... It does take more of a toll than it used to, I gotta be totally honest.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Like, there was years I did, like, well over 400,000 miles, and looking back I was like, you know, I don't know if maybe I still have some of the energy or maybe I'm getting more radiation in the plane. I don't know. Maybe I'm-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... just getting older.
- 10:45 – 13:15
Texts.
- TFTim Ferriss
So you mentioned gatherings, and the first cone that we're gonna weave around on this slalom of a conversation is things that are exciting you.
- MMMatt Mullenweg
Hmm.
- TFTim Ferriss
Things you're excited about, five or more. And I enjoy this format. It's very simple. I haven't done it much, and it's a shame because I always have a good time doing it. Where would you like to start?
- MMMatt Mullenweg
I've mentioned messaging.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So if you look at Automattic's history, it's like 2005 logging, CMS, 2016 commerce, WooCommerce. It's grown to over 30 billion of sales or GMV. And we entered our third major area this year, which was messaging.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
So we acquired this company called Texts. You might remember these sorts of programs, but, you know, we all have 20 different messaging apps.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Texts currently takes 10 of them. It will take more in the future. So Signal, WhatsApp, you know, Telegram-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... Facebook Messenger, Instagram Messenger, Twitter DMs, all these sorts of things, some of which have terrible interfaces. It brings them into one power user app. Right now desktop only.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
'Cause it's all ultra-secure. So it doesn't break any encryption or run anything in the cloud. It's all on your device, which is, I think, very, very important.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Like engineers, you have, like, a code of ethics. I think we need to build things extra secure now. And yeah, it brings them all together. It's really nice. I often, like, acquire apps or invest in things to make up for my own deficiencies. So, like, investing in Calm in, like, 2012 or whatever it was-
- TFTim Ferriss
Mm-hmm. Yeah
- MMMatt Mullenweg
... 'cause I, I felt like I need to meditate.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
Uh, so [laughs] I'm so behind on messages. I'm like, "Okay, we gotta buy this company."
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
And yeah, and make it available, um-
- TFTim Ferriss
It's like a much more expensive-
- MMMatt Mullenweg
... more widely
- TFTim Ferriss
... version of the guy who gets hired and fixes the bugs and then leaves. [laughs]
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
Buying com-
- MMMatt Mullenweg
Yeah, yeah
- TFTim Ferriss
... buying com- buying companies.
- MMMatt Mullenweg
Small team, really, really exciting, and it's Yeah, no, I'd love for you to try it, actually
- 13:15 – 17:38
How Matt chooses his next project(s).
- MMMatt Mullenweg
there.
- TFTim Ferriss
All right. So I wanna ask you a, a strategy question, to the extent that you can discuss it. So you were kind enough to, well, spend a lot of time with me just as a friend overall, which I really appreciate. Love spending time with you.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
And also, just because disclosures are important, uh, I am available at your beck and call advisor [laughs] with, with Automattic.
- MMMatt Mullenweg
From the early days, yeah.
- TFTim Ferriss
From the early days.
- MMMatt Mullenweg
Yeah, yeah.
- TFTim Ferriss
And I am fascinated by not just how you operate in the world, but how you think about the world, right? Because that's a prerequisite for making a lot of not necessarily contrarian, because you can be a, a different form of sheep as a contrarian too-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... by just doing the opposite of what everyone else does. That's easy. But picking and choosing where you're going to be unorthodox or approach things obliquely is more challenging. Uh, so the question, and I'm gonna set the table with some, some other examples, but the, the question is how you choose what you're gonna get into-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... in terms of areas, products, et cetera.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
Right? Because there's diversification, there's lack of focus, there's synergy, these words we can throw around. I would love to know how you think about, for instance, or thought about getting into commerce, right? Uh, which I think is a more obvious leap in my mind than, say, messaging.
- MMMatt Mullenweg
Mm.
- TFTim Ferriss
And what I've observed is, say, in the media landscape, well, the media landscape and the social media platform landscapes have collided in such a major way in, say, the last 5 to 10 years, where you have Amazon Studios-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... you've got Netflix, you've got messaging and then video and so on that are seemingly all being pursued on some level by a lot of these large platforms, in the form of, say, WhatsApp or whatever it might be. So how do you choose what to engage in next?
- MMMatt Mullenweg
Mm.
- TFTim Ferriss
And you, you said some people might say I'm unfocused. I don't consider you unfocused. There, but there are sometimes sort of hidden or unspoken rationales or logics behind.
- MMMatt Mullenweg
Very true.
- TFTim Ferriss
So how do you th- how do you think about what you're going to do next?
- MMMatt Mullenweg
Hmm. I do think about it for a long time.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So we've been thinking about messaging and actually making investments in the space for, yeah, four or five years.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Think a lot about environment and incentives. So one thing, you know, the reason there used to be these multi-messaging apps 15 years ago, and they all stopped working, was the networks all blocked them.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
And there is a political environment now which I think is more conducive to being more customer and user-centric. Like, this is our data, right?
- TFTim Ferriss
Mm-hmm.
- 17:38 – 25:05
Building a digital Berkshire Hathaway.
- MMMatt Mullenweg
And so.
- TFTim Ferriss
So if we come back to what you said, and the whole point of this format is scaffolding, and then we can deviate.
- MMMatt Mullenweg
Yes.
- TFTim Ferriss
So we're deviating right now.
- MMMatt Mullenweg
Yes, yes. [laughs]
- TFTim Ferriss
People may have noticed. Talking about a, let's just say, a next gen or digital Berkshire Hathaway.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
Right? So Berkshire Hathaway could have, well, originally textiles, but they could have insurance, then they could have something that is com-
- MMMatt Mullenweg
Chocolates
- TFTim Ferriss
... chocolates. Right, See's-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... Candies. Things that are completely unrelated on a face value business level, right? They're not integrated.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
In the way that a, a CMS or having a gajillion blogs and websites running on your platform would combine very easily with-
- MMMatt Mullenweg
Mm-hmm
- TFTim Ferriss
... WooCommerce, right? So tho- those two pair very nicely. Are you thinking about, say, in the case of Texts.com ... that that is a standalone in the same way that some of these Berkshire Hathaways might be a standalone.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
How do you think about building and acquiring in that way? Are they sta-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... are they standalones? How much do they need to help each other or not? In the case of-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... uh, of Berkshire, right, like the, the insurance premiums and so on, as I understand it, provide a, a huge bolus of cash for all sorts of other purposes, right? So sort of the, the capital can be utilized, uh, across the family, in a sense.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
How, how do you think about... Because there's so many different ways you could rank order the priorities when looking at potential acquisitions. Right? Is it just like customer pain point-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... converging trend lines in terms of regulation and public sentiment and objects-
- MMMatt Mullenweg
Which Berkshire navigates beautifully in highly regulated industries, including insurance, railways. Yeah. But yeah, how I think about it, so I like to study these people. I know you love doing that, too, study high performers. It's your thing, right? [laughs]
- TFTim Ferriss
I, I do that sometimes, yeah. Occasionally do that.
- MMMatt Mullenweg
But also, I mean, Charlie Munger, rest in peace, 99 years old. Warren Buffett, I don't know exactly, in, I think up there as well.
- TFTim Ferriss
Wow.
- 25:05 – 28:16
Why Matt’s excited about messaging.
- TFTim Ferriss
Okay, so we took, we took a little side alley.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
If we, if we come back to things that you're excited about-
- MMMatt Mullenweg
But I didn't actually answer your question on messaging.
- TFTim Ferriss
You didn't. Yes.
- MMMatt Mullenweg
Like, so why messaging?
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
It is not built on top of WordPress, and it's not part of our publishing-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... kinda thing. But I do believe it is sort of a fundamental human right to have private, and hopefully in the future, open source messaging. And so that's, again, I only wanna work on things I feel like I can work on potentially the rest of my life.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So, you know, publishing commerce [laughs] and messaging, that covers a lot of human activity.
- TFTim Ferriss
It does.
- MMMatt Mullenweg
And if you have those things truly free, I think you have a free society.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
And that's also exciting to me, because how do we help bend the long arc towards more freedom, more liberty across the world? And technology does that better than, I think, any sort of diplomacy or anything else-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... um, that at least I could work on.
- TFTim Ferriss
Are there any other people or companies that stand out as being aligned or philosophically adjacent with the ethos you're describing?
- MMMatt Mullenweg
Well, one, there's a lot more open source companies now. GitLab is a really great one, led by Sid. They're actually even more open than we are. [laughs]
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
They publish, like, everything, and they're a public company now. You know, like $9 or $10 billion, so that's pretty cool. Have those examples. I think Elements, which is built on the Matrix ecosystem, so open source messaging. Actually, the competitor to Text Beeper, really awesome company, and I think philosophically very aligned. So what's cool is more and more of this is happening. Also, there's a fun trend where sometimes people who did proprietary companies-
- TFTim Ferriss
Mm
- MMMatt Mullenweg
... and then made a ton of money off them, what they do next is often open source. So Jack Dorsey, right, made a ton of money off Twitter, Square. One, he's taken Square to a more of a crypto direction. He wants to enable that. And two, what's he funding? Something called Nostr and Bluesky, which are two competing open source Twitters, [laughs] which is really cool. Um, Brian Acton, co-founder of WhatsApp, what's he doing today? He's running Signal, which is an open source non-profit messaging app, which is amazing. Signal, very phil- philosophically aligned. So Wikipedia, Mozilla, you know, there's, there's a lot out there, both for-profit and non-profit.
- TFTim Ferriss
Based on the very little I know, and you track this type of thing much more than I do, but in terms of number of users per full-time employee pre-acquisition, how would you place WhatsApp? I mean, it's [laughs]
- MMMatt Mullenweg
The messaging apps are tops.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
I think Instagram was pretty, like, a good size with, like, 13 or 14 when they sold. Telegram's actually pretty amazing-
- TFTim Ferriss
Mm
- MMMatt Mullenweg
... today. Signal is pretty small team.
- 28:16 – 29:06
How Matt discovers companies he buys.
- TFTim Ferriss
So how do you, you know, as the buyer first resort, right? The-
- MMMatt Mullenweg
Hopefully, yeah
- TFTim Ferriss
... the, hopefully, the, the aspiring buyer first resort Berkshire Hathaway, known as Automattic, how do you find these various companies or threads to pull on, or how do those people find you?
- MMMatt Mullenweg
Yeah, people do reach out sometimes, which is always nice. Yeah, I guess fundamentally it's usually just driven by me as a user.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Like, I'm always trying out new products. Friends recommend it. My colleagues, actually, of the people we employ, they tend to be, like, very early adopters and very digitally savvy.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So I mean, that's why we launched Bitcoin in 2012 [laughs] when it was $12. Like, I wish I could say that that was me being brilliant. No, it was one of my colleagues who was like, "Oh, this thing's so cool. We can add support." I think he hacked it over a weekend. And so all right, cool. [laughs]
- 29:06 – 29:40
RIP, Charlie Munger.
- TFTim Ferriss
Amazing. I'll tell you just a quick anecdote that I haven't mentioned really, uh... I don't know that I haven't mentioned it anywhere, because why would I? But you mentioned, uh, Charlie Munger. Rest in peace.
- MMMatt Mullenweg
Mm.
- TFTim Ferriss
I was, if I'm remembering correctly, I mean, I was definitely tentatively scheduled, I think it was to interview him the next Tuesday.
- MMMatt Mullenweg
Oh, my goodness.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
Yeah, he had just started doing podcasts-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... for the first time.
- TFTim Ferriss
Yep.
- MMMatt Mullenweg
He, he did the one with, uh, the Collisons, right?
- TFTim Ferriss
Uh, he did, I think it was Acquired. I can't recall exactly.
- MMMatt Mullenweg
But we'll link it up.
- TFTim Ferriss
Uh-
- MMMatt Mullenweg
It was a really great episode.
- TFTim Ferriss
Yeah. So for people who, who didn't get a chance, we'll link
- 29:40 – 32:24
Worthy rereads.
- TFTim Ferriss
to that in the show notes.
- MMMatt Mullenweg
I, I appreciated that when he pa- For someone who I've been so obsessed with for many years, when he passed, I actually had a feeling of, "Wow, what a life well lived," and so appreciative how much he's published over the years.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So even though he hadn't done a lot of these podcasts or modern stuff, he has been doing the meetings [laughs] and, you know, speeches and other things for decades now. So, you know, you don't always have to meet your mentors. I think you talk about that as well. Like, it sometimes is really great to just have the book or the speech or something like that.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And it can, can really live with you. You can grow up with it. You can reread it over the years.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
Like rereading Siddhartha, or I know you have some things that you read. Oh, is it Zorba the Greek?
- TFTim Ferriss
Zorba the Greek is spectacular. I think we might've been together-
- MMMatt Mullenweg
When you found that, yeah. We were in-
- TFTim Ferriss
... in Greece when I found that book, of all places, in Greece, in Santorini.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
Absolutely love that book, yes. So that is, that is one I go back to revisit.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
There are a lot of books I go back to revisit. Awareness by Anthony de Mello would be another one.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
Very short, very fast. Uh, I'm a, I'm a increasingly a fan of rereading.
- MMMatt Mullenweg
Mm-mm.
- TFTim Ferriss
That includes some fiction too, as you mentioned over The Greek.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
Any books you reread?
- MMMatt Mullenweg
Siddhartha.
- TFTim Ferriss
Why?
- MMMatt Mullenweg
Just a-
- TFTim Ferriss
Great, great cover
- MMMatt Mullenweg
... an interesting story of, of, of enlightenment and journey, and it's actually my Twitter bio is, "I can, I can think, I can wait, I can fast."
- TFTim Ferriss
That's a great line. Something like that.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
I probably have it out of order, but, but I do them out of order too sometimes.
- 32:24 – 44:51
My reflections on blogging, writing, and podcasting.
- TFTim Ferriss
but I have a question for you related to blogging, actually.
- MMMatt Mullenweg
Please.
- TFTim Ferriss
And then ultimately led to the podcast, but without the blog, very hard to drive people to the podcast-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... and show notes.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
So the, the blog was both jet fuel and bridge and connective tissue, and still continues to be. I have thought a lot about next chapters for myself-
- MMMatt Mullenweg
Mm-hmm
- TFTim Ferriss
... recently.
- MMMatt Mullenweg
Mm.
- TFTim Ferriss
I love doing the podcast. I plan on continuing doing the podcast. The 10th anniversary's coming up next April.
- MMMatt Mullenweg
Wow.
- TFTim Ferriss
10 years of, on average, 1.4 episodes per week, every week. It's been going for a long time.
- MMMatt Mullenweg
Wow.
- TFTim Ferriss
And I wasn't the first podcaster, nor will I be the last. But 10 years is a p- is a good stretch, and it's an opportunity to pause and reflect and think about things. And when I was doing that recently, it's the end of the year, I noticed that often I, I enter a game that is new. I'm not the first participant, so I'm not at the absolute cutting edge.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
But I'm on the sharp edge.
- MMMatt Mullenweg
Yeah, yeah. Pretty early.
- TFTim Ferriss
Yeah, pretty early. And then I stick around for a while, and I focus on it with incredible enthusiasm and [laughs] OCD, like-
- MMMatt Mullenweg
Ridiculous intensity [laughs]
- TFTim Ferriss
Yeah, intensity. And then it, it often gets a bit crowded or saturated, and then I do something else, right?
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
So, like, the, the, th- that was true a bit with the blog, but it, it wasn't so much that blogging got crowded, but other opportunities surfaced. And then there was the startup investing, and then that was a focus from, say, 2008 to 2015. Then I took a hiatus for a while.
- MMMatt Mullenweg
Mm-hmm. Yeah.
- TFTim Ferriss
I took a startup vacation.
- MMMatt Mullenweg
Remember that.
- TFTim Ferriss
Took a complete break from that. That was in tandem with books. Took a break from the books after The 4-Hour Chef. That's when the podcast was started, right, in 2014. Have done that for a while, and now I'm looking at various trends, various types of collective and individual behavior. I'm like, "Okay, there's a lot more-"
- MMMatt Mullenweg
Hmm
- TFTim Ferriss
... zero-sum behavior. Things are getting very saturated.
- MMMatt Mullenweg
Hmm.
- 44:51 – 45:40
Tyler Cowen’s inimitable style.
- TFTim Ferriss
I've been invoking Paul Graham like Candyman, Candyman, Candyman for years now, but-
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
... as, as of, as of yet, we have not had a podcast conversation. Maybe someday.
- MMMatt Mullenweg
I don't, I don't think he does that many. Uh-
- TFTim Ferriss
He does very few. He had a, he had a conversation with Tyler Cowen.
- MMMatt Mullenweg
I love that one. It was hilarious.
- TFTim Ferriss
Which was hilarious.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
Which was hilarious, and, uh, I have the utmost respect for both of those guys. Tyler is also a one of a kind. He has stylistically produced a very novel and helpful show. There's no one like Tyler. Like, he has an inimitable style.
- MMMatt Mullenweg
The rapid fire questions.
- TFTim Ferriss
The rapid fire, the rapid fire no follow-ups [laughs]
- MMMatt Mullenweg
Of different things. Yeah.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
I'm kinda terrified about going on his show. He's, he's the reason I started blogging. He was a big influence.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
So-
- TFTim Ferriss
Tell me, tell me... I'm not sure I knew this. Tell me more
- MMMatt Mullenweg
... 'cause he's been doing Marginal Revolutions for, like, I think over 20 years.
- 45:40 – 53:26
Matt’s high school economics competition.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
And when I was in high school, one of the super cool things I did, you know, you did wrestling.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
I, I did this, um, economics competition run by the Federal Reserve Bank.
- TFTim Ferriss
Sexy.
- MMMatt Mullenweg
[laughs] I know. Let me tell you. [laughs]
- TFTim Ferriss
So you must've been beating the girls off with a stick. [laughs]
- MMMatt Mullenweg
Uh, sa- sa- somewhat. You know, the, my macroeconomic insights were not quite, um, driving the interest I hoped for since, s- hence me getting into computers and jazz and stuff.
- TFTim Ferriss
Yeah. [laughs]
- MMMatt Mullenweg
So, um, but we did this economics competition and it provided... It really opened a lot of opportunities for me. I got to go to Washington, DC, meet Alan Greenspan.
- TFTim Ferriss
What, what does it mean to have an economics competition? I mean, was this like econometrics, mathematics competition? Like, what are we talking about?
- MMMatt Mullenweg
Yeah. It was an interesting format. So have you heard of the FOMC, the Federal Open Market Committee?
- TFTim Ferriss
No.
- MMMatt Mullenweg
So that is the committee of bank presidents and Federal Reserve leaders that come together to determine what's called the fed funds rate, which basically trickles down to be the interest rates.
- TFTim Ferriss
Man, I bet a lot of people would be in, like to be in that room, wouldn't they? Yeah.
- MMMatt Mullenweg
It's a, it's a pretty cool meeting.
- TFTim Ferriss
It must be a-
- MMMatt Mullenweg
And they're basically-
- TFTim Ferriss
That's like the Illuminati.
- MMMatt Mullenweg
And they've been doing an amazing job, too.
- TFTim Ferriss
Yeah?
- MMMatt Mullenweg
Like, think of all the recessions we've avoided and all the problems I don't have. So it was, I think, Volcker who said, like, their job is to take the punchbowl away as the party starts going.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
You know, by turning up the interest rates-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... slows down the economy. So they have a lot of levers, and some new ones as well. So the first 15 minutes is we would do a mock meeting. So, like, you would be Greenspan, I'd be Ben Bernanke. Like, we kind of pretend role play-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... the different presidents, and we'd read their essays and speeches and things to try to, like, have their style or their point of view. And based on data up to when the competition started, so if, like, new economic data was released that morning, we might incorporate it into the presentation. So do 15 minutes of that, and then second 15 minutes is they can ask you any question about economics they want.
- TFTim Ferriss
And do you have to still be in character, or is this-
- MMMatt Mullenweg
No.
- 53:26 – 54:23
Cables.
- MMMatt Mullenweg
This is a quick one, and I mentioned it already, USB-C.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
Like, if you know me, you know how much I love cables.
- TFTim Ferriss
You love cables.
- MMMatt Mullenweg
And yeah, I experiment, and the fact we have some-
- TFTim Ferriss
It, it's, it, it is hard for me to convey [laughs] verbally how much Matt likes different kinda cables.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
And containing the cables, and organizing the cables. It is a thing.
- MMMatt Mullenweg
And gifting the cables. I like, you know-
- TFTim Ferriss
And gifting-
- MMMatt Mullenweg
... to give someone a good cable.
- TFTim Ferriss
And [laughs]
- MMMatt Mullenweg
Like, they, they think of you every time they charge up.
- TFTim Ferriss
It's true. I was just using your, your external battery pack that you gave me for my birthday the other day, and I was like, "Oh, Matt."
- MMMatt Mullenweg
Yeah. [laughs] What do you get the guy who does ha- has everything?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
The coolest battery pack.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
You know? Like, so, uh, 'cause I've tested 20 of them.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
So, you know-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... it's one of those things.
- TFTim Ferriss
I know you've put in the mileage. [laughs]
- MMMatt Mullenweg
All right.
- TFTim Ferriss
So USB-C.
- MMMatt Mullenweg
Everything's going USB-C now. iPhone is USB-C. I'm down to, like, I think one or two things in my life that are not USB-C, and it's glorious.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
So I'm very excited about that.
- 54:23 – 57:45
AI spellcasting and community.
- MMMatt Mullenweg
Um, I'm really excited about AI.
- TFTim Ferriss
All right.
- MMMatt Mullenweg
Like, honestly, it's, the programming of AI, like the prompt engineering-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... can't really call it programming.
- TFTim Ferriss
Spellcasting.
- MMMatt Mullenweg
Yeah. It, it's like s- casting spells. It's ridiculous. And when you hear a good prompt, like you just said, it's like, "Oh, that's so cool."
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And it's kinda open source-ish in that I don't really, I guess you could have proprietary prompts. People do, but there's actually sites now where people buy and sell prompts and-
- TFTim Ferriss
Which is so cool. Yeah, it's wild.
- MMMatt Mullenweg
So it's kinda like a new form of programming- ... coming online. That, for me, is as exciting as when I first learned to program.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
'Cause it, it, like, unlocks these superpowers. And it's also just fascinating, like, the things you think would be easy, like driving the cars, turns out to be really hard. Stuff you thought would be really hard, like writing poetry like Shakespeare, it just kinda-
- TFTim Ferriss
Not-
- MMMatt Mullenweg
... spits off in seconds
- TFTim Ferriss
... not hard at all.
- MMMatt Mullenweg
[laughs] You know? Like, turn this podcast, make it all rhyme, you know, it could do that.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And that's kinda ridiculous-
- TFTim Ferriss
Kinda nuts
- MMMatt Mullenweg
... but cool.
- TFTim Ferriss
Okay, so on the AI side, this is, of course, been a topic in the zeitgeist for a bit now. A lot of people are talking about AI. You, unlike me, have some technical chops [laughs] and you know how to code. I would love to know if you have any controversial, there's no emotional valence to this, right? Or maybe uncommon thoughts around AI or, or questions that you're asking, things you're looking for that maybe are not what I would get in response from, you know, 100 people.
- MMMatt Mullenweg
Hmm.
- TFTim Ferriss
I wouldn't get 50 of them telling me the same thing.
- MMMatt Mullenweg
That's hard, 'cause I don't know what 50 people would tell you. But I'll tell you, one day I-
- TFTim Ferriss
But you get the idea. I mean, they would tell me probably what's, what's in the news cycle-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... and the media cycle. Even if it's within the niche community of fintech on Twitter, right? They would, they would have those inputs.
- MMMatt Mullenweg
I'll tell you what I kinda hate about it, which is that it's gotten me addicted to Twitter again, which I'd broken.
- TFTim Ferriss
AI?
- 57:45 – 1:01:42
Developments that will amaze the future.
- TFTim Ferriss
What do you think will be surprising f- looking back three years from now, what will lead-
- MMMatt Mullenweg
Hmm
- TFTim Ferriss
... most people to think, "Holy shit. Really didn't see that coming"?
- MMMatt Mullenweg
Next year. So next year-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... I think we're having at least a 10X in the models-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... in a way that is hard to anticipate. There's also these new chip architectures coming out.
- TFTim Ferriss
Hard to predict too, right? Not just anticipate, like-
- MMMatt Mullenweg
Well, I think this next turn we're gonna be able to predict a bit. I think we're gonna plateau a little bit after that. So maybe these are some controversial thoughts.
- TFTim Ferriss
So I think the, the, the 10X of the models, I mean, it depends on how do you define 10X? Are we talking about capabilities? Are we talking about, uh, what are they called? Parameters?
- MMMatt Mullenweg
Tokens, parameters. Yeah, yeah.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
So some of that's going up a lot. How we're learning from things is, is improving a lot. Some non-GPU chip architectures, which could be very, very interesting, are coming online, or non-transformer ways of learning-
- TFTim Ferriss
Hmm
- MMMatt Mullenweg
... that could be vastly more efficient. What I think it'll affect, like, every day is we'll get small versions of this on our phones, so some really cool local, um, and open source AI stuff.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So something not people understand, but I definitely even wouldn't have predicted myself, is how fast the open source has caught up. We now have open source, the Mistral models, like GPT 3.5, maybe even GPT-4 quality-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... which is kinda wild.
- TFTim Ferriss
Yeah, that is wild.
- MMMatt Mullenweg
And remember, ChatGPT just came out last year.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Like, like 13 months ago.
- TFTim Ferriss
That's [laughs] ... Talk about time dilation.
- MMMatt Mullenweg
Right?
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
So this is... And the world's gonna get a little weird.
- TFTim Ferriss
Oh, it's gonna get-
- MMMatt Mullenweg
I would say-
- 1:01:42 – 1:04:26
AI-proofing jobs.
- TFTim Ferriss
So the question I wanna ask is related to kids, actually. So if you had kids, or let's just say you were talking to a young group of kids, right? So you're talking to the equivalent of, say, the economics team you referred to. So let's just say-
- MMMatt Mullenweg
Hmm
- TFTim Ferriss
... 15, 16-year-old kids, clearly smart, have some ambition, they wanna do some stuff.
- MMMatt Mullenweg
Hmm.
- TFTim Ferriss
What type of career advice might you have for them? 'Cause I was discussing this with a friend of mine who has a, a bunch of kids, and he was saying, "I don't know what to tell my kids." He's a technologist, and he's like, "I think lawyers-"
- MMMatt Mullenweg
Wow.
- TFTim Ferriss
He's like, "Right now we've basically, we've..." I can't remember the exact AI that he's using. It's not ChatGPT, but he's using a legal specific AI to draft almost all of their agreements.
- MMMatt Mullenweg
Hmm.
- TFTim Ferriss
I don't wanna doxx him, so I'm not gonna give too much more detail. [laughs] But, like, this guy's very smart and he, he, he, he is, he's using that to replace a lot of at least, kinda first round drafting. Now, there are many reasons to have lawyers and law firms besides just drafting. So to be clear, if you need a privatized army to inflict [laughs] God knows what, then it's a different, different conversation. But then you have many aspects of AI that are going to disrupt jobs. I mean, they really just are, or people are gonna have to bob and weave. Despite what some of our mutual friends might say about, like, no one's ever gonna lose their job and so on, I don't believe it. So what might you advise to someone now, and they could be young or somebody who's just thinking about a career pivot, like, what... How do you AI-proof yourself, or at least kinda put on an eight-point harness-
- MMMatt Mullenweg
Mm-hmm
- TFTim Ferriss
... so you have some defensibility? What are your thoughts?
- MMMatt Mullenweg
You know, one, maybe this is something I changed my mind on, but it is the one on my list, is I used to really advocate to learn to code. You know, these can write pretty good code now.
- TFTim Ferriss
Oh.
- MMMatt Mullenweg
I've gone back and forth, so if you'd asked me, like, three months ago, I was like, "Nah, don't learn to code anymore." Now I think I'm back to it's worth to learn to code, the same way it might be useful to learn a martial art-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... even if you're not gonna be defending yourself every day as, like, part of your livelihood. Like, there's, there's something intrinsically good, studying the humanities, et cetera. So I think learning to code can teach you to understand what's going on with computers in a way that I think an AI world will also be very useful. I would tell kids to play with this stuff a ton.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
You know, the prompt engineering, the, the, the playing with it. Learning how to learn is something I know you're very passionate about. Feels pretty timeless.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And I'd probably point to that Great Work essay by Paul Graham. He talks a lot about ambition and how important it is, and what, what you're doing. Like, h- what's your drive? How are you gonna leave a dent in the universe? Or do, or do your best trying, you know?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
And I feel like that's really, really,
- 1:04:26 – 1:09:16
Why Matt’s optimistic about future generations.
- MMMatt Mullenweg
really important.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
I'm actually very optimistic about future generations. Tell you something I changed my mind on.
- TFTim Ferriss
Yeah, let's do it.
- MMMatt Mullenweg
We'll jump around a little bit. It's got two parts. One, I, I used to be worried that, like, we were gonna have too many people on Earth.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Read this great book Kevin Kelly recommended called Empty Planet. Basically says we're not gonna have enough people. [laughs]
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Population has already peaked in most developed countries. I think the US is the only nuclear superpower with a growing population over the next 30 years.
- TFTim Ferriss
What do you attribute that to?
- MMMatt Mullenweg
Well, for us it's just immigration.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So if we mess that up, we're gonna lose this whole-
- TFTim Ferriss
Toast
- MMMatt Mullenweg
... it's a big competitive advantage for us when you think about when the best people in the world wanna send their kids to school here and stay here.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
If we mess that up, we're, I think, we have some other advantage geographic and resource-wise, but, like, yeah, that's a really important one. I had personally chosen not to have kids. Seven years ago now I decided, or six years ago, like, I'm not gonna have kids the rest of my life.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Sort of built my life around that. Been rethinking that somewhat.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Maybe it's the ripe old age of 40.
- TFTim Ferriss
Wow.
- MMMatt Mullenweg
Maybe it's also knowing that we're not gonna have enough people in the world. It's kind of exciting to think, you know, someone born today, in 18 years, what are they doing?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
Like, for most of the past hundred years you could predict a few things. Like, there's colleges which have been around for many hundreds of years. Like, there's a few things that have worked. I don't know if in 18 years, like, you have a really super smart, precocious kid, you're gonna wanna send them to a Harvard or a Princeton or, like-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... any of these things.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
I think the world might have shifted so much-
- TFTim Ferriss
Mm-hmm
- 1:09:16 – 1:11:30
Data Liberation Front.
- TFTim Ferriss
What is the... Oh, you know what? We can, we can look it up and put it in the show notes. It's not Turing, but the best way to predict the future is to invent it. Do you remember the attribution on that?
- MMMatt Mullenweg
I wanna say Alan Kay.
- TFTim Ferriss
Alan Kay. That is it. It's Alan Kay. What a great line, and how true. What else are you excited about or have you changed your mind on? We may come back to the kids thing. My- I'm still, like, in shock over this. This is amazing.
- MMMatt Mullenweg
I know. We'll talk about it more.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
It's developing. You know?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
I'll say like I don't know what that looks like for me, if it's traditional, non-traditional. But we just announced at just my State of the Word, which is an annual speech I do. It's like State of the Union.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And it's something I'm very, very excited about. Next year we're working on, we're calling it Data Liberation Front. One reason I think proprietary services have gotten a lot more popular-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... is they do subtle things to lock people in. Remember we talked about the messaging earlier?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
And some, some of the w- CMS spaces, like Wix, don't even provide an export.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
So they really, it's like a roach motel. You check in, you can't check out. So-
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... what we're doing with this Data Liberation Front is creating an open source directory that provides two-way, like import of all this data. So whether that's in an e-commerce, in another page builder, 'cause there's all these different page builders for WordPress besides Gutenberg.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Everything. And then once it's in WordPress, you can get it into anything else that you want-
- TFTim Ferriss
Hmm
- MMMatt Mullenweg
... because WordPress is kinda universally supported RF formats. We're also improving the WordPress to WordPress migration format. So we have an export, but it actually isn't great in that, like, it doesn't... Moving the files and the plugins and everything is still a pain in the butt, so we're gonna make that really, really easy. And so my hope is by, like, radically lowering the friction, it'll help make the web, kind of force everything to be a more, bit more open.
- TFTim Ferriss
Hmm. Data Liberation Front. Catchy name. So it's, it's in a sense, and this may be a terrible analogy, but it's like a Google Translate for content-
- MMMatt Mullenweg
Technology
- TFTim Ferriss
... management and technology, right? Like-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... from anything to anything, like, and then from that next top to whatever else.
- MMMatt Mullenweg
It increases competition.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
This also means that if you're in WordPress, everyone else is gonna do this too.
- 1:11:30 – 1:16:33
More open app stores.
- MMMatt Mullenweg
not user-friendly.
- TFTim Ferriss
What are some other ways that you would like to see the technology world, or just technologies stirred up in this way? Where if-
- MMMatt Mullenweg
Hmm
- TFTim Ferriss
... if one person or company were to do X, it would sort of catalyze a bunch of mimicry-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... or slash competition that would be ultimately better for users and humanity slash fill in the blank.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
You know what I'm grasping for, right?
- MMMatt Mullenweg
Yeah, yeah.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
We've talked about messaging. You know, app stores are opening up now. There's been some judgments against Google around billing systems and other things.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
A big reason I think the world's gone proprietary the past 15 years has been mobile platforms, which are way more locked down than desktops. Everything has to go through their app store. You can't just run arbitrary software on your phone.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Um, you will be able to do more stuff like that over the next few years.
- TFTim Ferriss
So, so could you just walk me through an example so, so I understand what you mean?
- MMMatt Mullenweg
Sure.
- TFTim Ferriss
What it looks like and what it could look like. Like, so currently what the issues are, and then what it could look like.
- MMMatt Mullenweg
Yeah. So today every app on your phone has to go through the app store.
- TFTim Ferriss
Right. In case of-
- MMMatt Mullenweg
So they go through an approval process
- TFTim Ferriss
... iOS, yeah.
- MMMatt Mullenweg
Sometimes Apple is slow at approving things. Sometimes they kick stuff out.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
Tumblr got kicked out.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
You know? They typically take a pretty big cut of payments. They force you to use their subscription systems, and they take 15 or 30% of it, which breaks some business models. So that's why, like, for a while, I think they made exceptions, but when you subscribe to like Spotify or Netflix through your phone, it would cost more-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... if you did it on the web, 'cause they have to pay that cut. And the exceptions they make are somewhat arbitrary.
- TFTim Ferriss
Mm-hmm.
- 1:16:33 – 1:21:36
Invisible tools (and weapons) of competition.
- MMMatt Mullenweg
all these big tech companies.
- TFTim Ferriss
What are some of the lesser-known tools of competition or, like, invisible tools of competition in the sense that someone or a platform or fill-in-the-blank larger company making, say, a, a messaging service break 5% of the time or be 10% slower, right? That's, that's an in- sort of invisible means of leverage. I would have to imagine there are examples of under the umbrella term of, say, privacy, you could also see some really [laughs] incredible sort of competitive pressuring/crushing-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
.../fill in the blank. So I'm just, I'm just wondering, as someone who's worked in technology, understands technology, as an operator-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... an individual contributor, can code, and who also is right in the middle of the switch box, so you see a lot-
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
... you get to test a lot that is behind the scenes, what, what are some of the lesser-known tools of sort of invisible competition?
- MMMatt Mullenweg
There's a lot of dials. So I'll talk about things that are publicly known-
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... and people have been caught about-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... uh, versus all the secret things we do. No, I'm kidding.
- TFTim Ferriss
Yeah. [laughs]
- MMMatt Mullenweg
Um, X, Twitter, under Elon Musk got caught. You know, every single link you click on Twitter goes through t.co, a redirect service.
- TFTim Ferriss
Yep.
- MMMatt Mullenweg
To certain media sites and other things, they were inserting, like, a 5 to 10 second delay.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
Again, every little bit of friction, particularly on mobile, people just press the back button. They go back to the tweet list. So, like, it's, it's incredible, and there's studies around this. Like, every 100 milliseconds the page takes to load, like, lower conversion, et cetera. What else has been caught? Google got caught for, they created this format called AMP, Accelerated Mobile Pages. It was to- designed to compete, make mobiles faster. We actually supported it wholeheartedly.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And they did it kind of open source and everything like that. Some documents leaked that basically said that... And it's funny 'cause I think the people working on AMP didn't even know this.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
I think they were actually, like, true believers in the sort of improving the web type of thing. Certainly we didn't know this. But there was something in AMP that also, like, blocked, I'm not gonna get this right, but it, like, blocked header bidding or something. Basically made it harder for other advertising networks to run on these pages-
- TFTim Ferriss
Mm
- MMMatt Mullenweg
... in a way that benefited Google, and I think Google particularly has sharp elbows around advertising stuff.
- TFTim Ferriss
Mm-hmm. The greatest moneymaker in the history of the internet, you mean? [laughs]
- MMMatt Mullenweg
I, I get why they, yeah. Um, and the duopoly there of them and Facebook, them and Meta-
- TFTim Ferriss
Oh
- MMMatt Mullenweg
... is entrenched by regulation as well. So Bill Gurley has this amazing presentation. Have you seen this? The-
- TFTim Ferriss
I'm not sure which one. I've seen a few of his presentations.
- 1:21:36 – 1:24:25
Online security advice for the layman.
- TFTim Ferriss
Mm-hmm. Do you have any security or basic security or privacy recommendations for average Joe or Jane? Well, I guess, I, I, I don't wanna insult my listeners [laughs] but just-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... like somebody like me. I'm not technical, right?
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
But if you were to say, "Yeah, one thing you wanna be really careful about is this," like, well, on my, on personal devices-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... and computers, like, just, uh, a lot of people do X. You should really do the opposite of X.
- MMMatt Mullenweg
The easy stuff. Make sure your apps and operating system are always up to date.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
I actually get really excited. It's, like, one of the first things I do in the morning is, like, load the app updates.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So make yourself excited about it.
- TFTim Ferriss
Yeah, very important with-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... browsers like Chrome, too.
- MMMatt Mullenweg
Yeah. There's a lot of actively exploited stuff out there. Two, you know, good passwords. I think you've talked about this.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
I like password managers like 1Password. There's also this new thing coming out called passkeys.
- TFTim Ferriss
You know, I have seen this, and I don't know what it means, so I would actually love a-
- MMMatt Mullenweg
It's-
- TFTim Ferriss
... a 101.
- MMMatt Mullenweg
This is kind of a new thing for your audience. Like, if a server supports passkeys, you should switch to it. So basically it's a technology which eliminates passwords. You use, like, a secure key exchange. And as a user, what you'll see is that you just log in with scanning your face or something.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
And it's kinda built into the OS in a really secure way, and it's unique. You know, like, the thing that breaks my heart is when people use the same password on multiple services.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Never do that. All my passwords are, like, super random, like 40 character. Like, I, I couldn't tell you if I wanted to. But, you know, you generate them, and that's kinda what this does in a better way, except with keys.
- TFTim Ferriss
Do you mind getting into the weeds for a second? Just on a technical level, what are we talking about? Are these kind of like private keys and private messaging, like PG- PGP? Am I making that up? I think-
- MMMatt Mullenweg
PGP stands for pretty good privacy. This is like a key exchange. Yeah.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
So-
- 1:24:25 – 1:30:16
WordCamp Asia.
- TFTim Ferriss
it. Okay. Passkeys, to revisit. What else are you excited about, Dr. Mullenweg?
- MMMatt Mullenweg
WordCamp Asia. This is actually a joint thing.
- TFTim Ferriss
Yes. This is... Let's, let's talk about this. So this is, this is something I am very excited about, and I need to finesse some details to make sure it's gonna work, but what are we talking about?
- MMMatt Mullenweg
We've had some pretty epic travel adventures.
- TFTim Ferriss
We've had some great-
- MMMatt Mullenweg
But it's been a while.
- TFTim Ferriss
Adven- It has been a while. [laughs]
- MMMatt Mullenweg
We've hung out more in, like, home bases and things-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... but the kind of traveling.
- TFTim Ferriss
We've been all over. We've been to Vietnam.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
Been to Turkey.
- MMMatt Mullenweg
Yeah. Greece.
- TFTim Ferriss
Been to Greece. Been all over.
- MMMatt Mullenweg
And actually, the only time I've set foot in Taiwan, which is where WordCamp Asia is this year, was we were connecting to Vietnam.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Actually, an amazing story there. A cool Tim story as well. Um, like, there was something wrong with our tickets, and they weren't letting us board.
- TFTim Ferriss
I remember this.
- MMMatt Mullenweg
And this was kinda early. Like, not everyone spoke English or something, and you, like, started breaking out some Mandarin. [laughs]
- TFTim Ferriss
I remember that
- MMMatt Mullenweg
... it somehow got us on the plane. I don't-
- TFTim Ferriss
I remember that
- MMMatt Mullenweg
... I still don't know what you said.
- TFTim Ferriss
I remember that.
- MMMatt Mullenweg
God.
- TFTim Ferriss
I haven't thought about that in forever.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
I still have the photograph that you took in a park late night in, in Vietnam of this little kid with a cute hat with break dancers in the background. I s-
- MMMatt Mullenweg
In the background, like sort of, yeah
- 1:30:16 – 1:44:27
Taking a sa-Matt-ical.
- MMMatt Mullenweg
exciting.
- TFTim Ferriss
[laughs] Love how I keep saying I need to finesse the details, but Matt is committing on my behalf. I am... I, I would like to make it happen. I really... This is a priority. So that is in there. What else are you excited about?
- MMMatt Mullenweg
It kinda ties into that.
- TFTim Ferriss
All right.
- MMMatt Mullenweg
It's something I haven't told you.
- TFTim Ferriss
Oh, wow.
- MMMatt Mullenweg
Which is I am taking a sabbatical in 2024.
- TFTim Ferriss
Sabbatical.
- MMMatt Mullenweg
Yeah. So Automattic has this benefit-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... where every five years-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... you get two to three months fully paid time off.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
And a hack on it to encourage people to take it is if you don't take it until year seven, you don't get another one until you're 12.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
The clock starts when you come back from the previous one. I extol the benefits of this.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
We have literally, like, hundreds and hundreds of people take them.
- TFTim Ferriss
Uh-huh.
- MMMatt Mullenweg
Maybe over a thousand at this point. I talk about why it's so amazing. I'm the biggest hypocrite. In 18 years, I have not taken one myself.
- TFTim Ferriss
Hmm.
- MMMatt Mullenweg
Luckily, almost every other executive has, so, like, the example gets set. But I finally was like, "You know, I just need to pull the trigger." And so February, March, April, including during this WordCamp, [laughs] is I'm gonna be officially on sabbatical. And so that, I'm- Honestly, terrified. [laughs]
- TFTim Ferriss
I'm sure you are
- MMMatt Mullenweg
I don't know, I don't know how to unplug for that. I mean, you saw me in Antarctica. I got weird-
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... after, like, eight days of no internet.
- TFTim Ferriss
I mean, a lot of people get weird in Antarctica, in fairness.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
But yeah. [laughs]
- 1:44:27 – 1:46:42
Rethinking nuclear energy.
- MMMatt Mullenweg
So that's, uh, as we're... I'm calling it the sa-Matt-ical. [laughs]
- TFTim Ferriss
[laughs] Matt is a specialist in, uh, dad jokes.
- MMMatt Mullenweg
[laughs]
- TFTim Ferriss
This began, I mean, it may have begun in the delivery room for all I know. Okay. Let's, let's... We may come back. I'm sure at dinner we'll talk about the, the sabbatical more, but in terms of things that you've changed your mind on, are excited about, or absurd things you do-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... any and all of the above. You want to do a lightning round?
- MMMatt Mullenweg
Yeah, I've got some changed, and I've got some absurd.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
Changed. Changed my mind on nuclear, actually.
- TFTim Ferriss
Okay. From what to what?
- MMMatt Mullenweg
Well, I think, I think even, like, when I was a baby, my mom took me to, like, a nuclear protest or something, and so, like, as someone caring about the environment, I sort of assumed nuclear was not... I was kind of anti-nuclear.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
Right? Chernobyl, et cetera. And now I'm pretty fully convinced that it is necessary. We should be building as many of these plants as possible.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And it's, like, gonna be an amazing part of the bridge to, like, yeah, a more carbon-free future.
- TFTim Ferriss
Mm-hmm. And you see that in small-scale reactors, which with less likelihood of technical problems and, and issues that-
- MMMatt Mullenweg
Yeah, all of the above
- TFTim Ferriss
... you've seen. Yeah.
- MMMatt Mullenweg
Let's take the things that work. They're expensive. Like, we need to get better at building stuff. Like, China's really kicking our butt here. We stop turning ones off that were running. [laughs]
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
So, like, that sort of stuff, like, stop shooting ourselves in the foot.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
We saw what happened with Germany, you know, when they turned a bunch of stuff off, but they're now turning it back on. So this is going the right way, and there's a lot of investment in the tech here, and so, you know, let the Bill Gates startup and the other ones, and the Sam Altman startup, like, let them ship.
- TFTim Ferriss
And nuclear in this case refers to fission. We're talking about fission?
- MMMatt Mullenweg
Yes, and there could be breakthroughs around other things. But, I mean, people are scared of this, but also, like, the US military has nuclear-powered submarines and [laughs] aircraft carriers that are going around underwater. Like, we've been done this very reliably for, like, many decades now.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So I feel like that was a wrong turn in history.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Some theories, it might have been influenced actually by, like, countries or companies with a lot of sort of-
- TFTim Ferriss
Vested interest
- 1:46:42 – 1:57:40
Rethinking psychedelics risks.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Psychedelics.
- TFTim Ferriss
Mm. Tell me.
- MMMatt Mullenweg
You know, thanks to you, we were very early supporters of a lot of research around this and so that-
- TFTim Ferriss
Yeah, you supported a lot of amazing things
- MMMatt Mullenweg
... and I felt like, especially during that period where everything was outlawed, been very pro-legalization-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... in a lot of ways and, like, for weed, for example.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
I think there's some interesting stuff coming out around, like, marijuana, which I'd kind of not heard any bad stuff about-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... where like, oh, this can actually create some risk for psychosis. There's... I used to make fun of these things, right? Like, the, the old documentaries where, like, you smoke one blunt, you would go crazy. Like the-
- TFTim Ferriss
Oh, yeah. Reefer, Reefer Madness film
- MMMatt Mullenweg
... Reefer Madness, like, all this stuff. It was so dumb. But we funded a lot of research.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
And I like that people are researching these things so we can understand the good and the bad of these molecules-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... and how to use them safely.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
'Cause we see the impact is so incredible.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
And there's also... I, I have now seen, I think you have as well, where it can go wrong.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Super rare, but there's other stuff, maybe confounding factors, so.
- TFTim Ferriss
Yeah, for sure. So that's a changed your mind on, or that's a-
- MMMatt Mullenweg
Yeah, I think I used to be, like-
- TFTim Ferriss
... modified
- MMMatt Mullenweg
... very super pro just open-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... legalization of everything.
- 1:57:40 – 2:01:51
Rethinking breathwork.
- TFTim Ferriss
uh, with, with his-
- MMMatt Mullenweg
Which kind of brings me to my next changed mind thing-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... which is perhaps the antidote to some of this, which is breathwork.
- TFTim Ferriss
All right.
- MMMatt Mullenweg
So I, I think I thought breathwork was just kinda whatever. [laughs] You know?
- TFTim Ferriss
[laughs] Dumb.
- MMMatt Mullenweg
And there, there's a million versions of it, right?
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
And there's apps for, like, other shift. There's the Wim Hof stuff. There's all these sorts of different things. I also, like, we had a friend from, like, Esalen who was like, "Oh, yeah, all the hippies who, like, did a ton of stuff in the '70s don't actually take stuff anymore. They just do breathwork now." And so some of these things came in from different areas. I've just started to explore it a lot more.
- TFTim Ferriss
Mm.
- MMMatt Mullenweg
It's incredibly powerful. We've been playing with a Shiftwave chair, right?
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
Which kinda coordinates the pulses on the chair with breathwork. The breathwork is, I would say, a lot of the benefit of that. It's also a tool you can have with you at all times.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
You could travel to any country in the world with it. [laughs] Like, it's like-
- TFTim Ferriss
With your lungs
- MMMatt Mullenweg
... it's literally the most basic element of living is breath, and so there's something cool if that's perhaps a unlock to a more calm inner state or, like, access to different things.
- TFTim Ferriss
What has been your personal experience with breathwork?
- MMMatt Mullenweg
I feel like there's breathwork that can make me sleepy. I feel like there's breathwork that, like, helps me focus. I feel like there's breathwork... It's a Tony Robbins thing, you do like this.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Very, like... There, there's stuff to, like, give you energy. Particularly, I'm very interested in endogenous solutions versus ex-
- TFTim Ferriss
Exogenous
- MMMatt Mullenweg
... exogenous, yeah.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So instead of, like, have another green tea or something if I'm tired in the afternoon-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... like, maybe what's a movement of breath I could do?
- TFTim Ferriss
Something internal, yeah.
- MMMatt Mullenweg
Yeah.
- 2:01:51 – 2:15:47
Coping with depression.
- TFTim Ferriss
tail end.
- MMMatt Mullenweg
W- what would you recommend for someone going through a deep depression? Because one of the things about depression-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... is it can be hard to take a shower, to do that, you know-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... 30 days of the thing.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
So, now, w- do you have, like, breakouts or things you'd recommend to interrupt that cycle?
- TFTim Ferriss
Depression, depression is a multifaceted beast. And for people who don't have the context, I, for my entire adult life certainly, although the frequency and severity has changed substantially in the last 10 years, had extent- experienced extensive... extended and extensive depressive episodes.
- MMMatt Mullenweg
Mm-hmm.
- TFTim Ferriss
Almost killed myself in college. I've written about that at some length, so if you just search Tim Ferriss suicide, that post will pop up. It's one of the more important posts I've ever written. It'd be certainly top three-
- MMMatt Mullenweg
Yeah
- TFTim Ferriss
... or so of the blog posts I've written. Very proud of that post. I mean, if you look at the comments, you'll see why.
- MMMatt Mullenweg
Hmm.
- TFTim Ferriss
Thousands of comments at this point. But how I relate to suicidal ideation I think can be found in that post. But number one, I'm not a doctor. I don't play one on the internet, but I do have a lot of personal experience with depression, and I've been approached by a lot of people with depression, including close friends. And I would say that, as you mentioned, it can be seemingly impossible to summon the will to do anything when you're severely depressed. I mean, there, there are people who get almost into catatonia, right? Where they're-
- MMMatt Mullenweg
I actually... So this year I experienced it for the first time.
- TFTim Ferriss
No kidding.
- MMMatt Mullenweg
A very close loved one was going through chemotherapy.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And it was interesting. It hit me quite hard-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... which I felt dumb as well, because I'm not going through it myself. But what really, like, woke me up is, like usually you hear me talk about WordPress and Automattic, I'm so excited about it.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
There was a day I just looked at my computer, I was like, "Oh, I don't care about this."
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
That never happened before.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
And that was the wake-up. I was like, oh man, like, everything seems kind of grayscale. I feel this apathy, and it really gave me a lot of empathy for things you've described before-
- TFTim Ferriss
Hmm
- MMMatt Mullenweg
... that I hadn't experienced personally.
- 2:15:47 – 2:17:21
Rethinking TikTok.
- MMMatt Mullenweg
Got a couple more.
- TFTim Ferriss
Let's do it.
- MMMatt Mullenweg
I saw the most incredible, horrifying stat, which made me change my mind on TikTok.
- TFTim Ferriss
Oh.
- MMMatt Mullenweg
I'm, I'm just gonna read this, 'cause it was ridiculous. 20% of 18 to 29-year-olds... Did you hear this?
- TFTim Ferriss
No.
- MMMatt Mullenweg
When said, "Do you agree with the statement the Holocaust was a myth?"
- TFTim Ferriss
Wow.
- MMMatt Mullenweg
Agreed with it. And it, they had the chart of the different-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... eras, and, like, 65 plus, it was, like, 0%.
- TFTim Ferriss
Yeah, yeah.
- MMMatt Mullenweg
Or, like, .1 or something.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And then, like, it goes up to this 18 to 29, 20%. That's horrifying. Like, oh, my goodness. Whatever has led to that sort of misinformation-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... and there's some indicators that it could be sort of TikTok related-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... makes me really question, like, is this an adversarial thing? Like, is this another country, like-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... goosing the algorithm a little bit-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... in a way that, yeah, is very scary misinformation.
- TFTim Ferriss
Yeah, it's terrifying.
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
I mean, you imagine what a geopolitical advantage it would be to be able to ever so slightly nudge sentiment about X or person Y in a certain direction.
- MMMatt Mullenweg
Our social networks are not allowed in China.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
There's no Facebook, there's no Twitter/X. There's no, like... I don't... There's no Instagram. I think that's, there's a reason for that.
- TFTim Ferriss
Mm-hmm.
- 2:17:21 – 2:19:34
Blogging: absurd and beautiful.
- MMMatt Mullenweg
Got some absurd things.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
Blogging I think is absurd, and it's beautiful.
- TFTim Ferriss
[laughs] Absurd, meaning it's like a hor- like the, the, the horse and buggy in the modern world of, of clips and video and, and AI? What do you mean?
- MMMatt Mullenweg
It feels that way sometimes.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
Right? Like, everyone's, like, onto something else. I guess newsletters are kinda like blogging, but, like, you know what? There's something so beautiful about doing it. I've been doing it a lot more this year, and it's one of the most rewarding things in my year.
- TFTim Ferriss
What do you find rewarding about it?
- MMMatt Mullenweg
The comments, the interaction, the follow-up. So it's all that. The writing, well, the act of writing forces you to clarify your thinking.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
I- it activates something different in your brain. I mean, you know this. I'm preaching to a writer, [laughs] a real writer. That's incredible. The act of publishing is incredibly vulnerable, scary, and then all the stuff that happens afterwards, you learn so much from.
- TFTim Ferriss
Yeah. We need to chat about how to, not resurrect, because there are still good commenters, but how to, how one could create, like, the best comments section on the internet. Because what I've noticed, and I'm sure you've noticed this, is that with blog posts, a lot of that conversation has sort of left the room to social media. So the volume of comments and so on is less, but there are exceptions, right? If I, if I go to, say, the, the Derek Sivers blog and I look at his comments section-
- MMMatt Mullenweg
Awesome
- TFTim Ferriss
... amazing comments section, right? If I look at Tyler Cowen's comments-
- MMMatt Mullenweg
Pretty good, although mixed. There's a lot of-
- TFTim Ferriss
Mixed, but he's... I mean, I remember-
- MMMatt Mullenweg
He moderates it.
- TFTim Ferriss
He moderates it.
- MMMatt Mullenweg
And he participates himself.
- TFTim Ferriss
He moderates it. I was-
- MMMatt Mullenweg
So I think that's, that's the secret. You have to participate yourself.
- TFTim Ferriss
Yeah. So he posed a question as, like, the most underrated geniuses of all time, and he nominated Beethoven, or I'm, I'm screwing it up. But it was some classical music composer, and there was an amazing discussion in the comments-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... which, uh, of course may have been, as I think you're implying, [laughs] tightly curated.
- MMMatt Mullenweg
I don't know. I think he's pretty open and... But you set an example.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
So by the behavior that you do in the comments and that, you know, what you allow-
- TFTim Ferriss
Mm-hmm
- MMMatt Mullenweg
... that sets the standard, and people follow that.
- TFTim Ferriss
Yeah.
- 2:19:34 – 2:20:52
Rethinking Vienna sausages.
- MMMatt Mullenweg
Oh, this is my last changed mind. It's a little happier than the last one. Vienna sausages.
- TFTim Ferriss
Vienna sausages?
- MMMatt Mullenweg
You know the sausages in the can?
- TFTim Ferriss
I have no idea what you're talking about.
- MMMatt Mullenweg
Oh, wow.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
So there's this thing called Vienna sausages.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
Um, I have no idea if they're from Vienna, but it's like-
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... they're kinda like, um, how many? Six or seven sausages in, like, a little can like this.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
It pops open. It's one of those... I used to do it, had a, have it as a kid.
- TFTim Ferriss
Uh-huh.
- MMMatt Mullenweg
And I, you know-
- TFTim Ferriss
[laughs] It makes me think they're not from Vienna. [laughs]
- MMMatt Mullenweg
I, I usually am not allowed to shop for myself because I, I'm basically like a-
- TFTim Ferriss
Gummy bears and-
- MMMatt Mullenweg
... a kid with a credit card
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
... my parents' credit card. And, like, so I bought a bunch of Vienna sausages 'cause I was like, "Oh, this is gonna be healthy." And so I brought it home.
- TFTim Ferriss
Yeah, as an adult, you're saying.
- MMMatt Mullenweg
Oh, this was, uh, like, last month.
- TFTim Ferriss
Okay.
- MMMatt Mullenweg
Uh, [laughs]
- TFTim Ferriss
All right, got it.
- MMMatt Mullenweg
'Cause I was like, "I'll put it in my desk drawer." I like to keep, like, healthy snacks by my desk and where I work.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And I just assumed it's sausage. Must be like, uh, you know the punchline that's coming.
- TFTim Ferriss
Yeah.
- 2:20:52 – 2:22:32
Pocket ranch.
- MMMatt Mullenweg
This is a, a fun food one as well.
- TFTim Ferriss
Let's do it.
- MMMatt Mullenweg
You know, there's so much good fancy pizza in San Francisco-
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... like Flour + Water, et cetera. One that I really like is called Delfina.
- TFTim Ferriss
Uh-huh.
- MMMatt Mullenweg
I, another thing perhaps with my Texas upbringing that I'm obsessed with is the sauce known as ranch.
- TFTim Ferriss
Ranch?
- MMMatt Mullenweg
Yeah, ranch sauce.
- TFTim Ferriss
Ranch sauce, like ranch dressing?
- MMMatt Mullenweg
Ranch, ranch dressing, yeah, yeah, yeah.
- TFTim Ferriss
Yeah. Uh-huh.
- MMMatt Mullenweg
Uh, sauce, ranch dressing. See?
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
This is why you're the chef.
- TFTim Ferriss
[laughs] Yeah. Ranch sauce. Got it. Okay, ranch.
- MMMatt Mullenweg
I, I asked for ranch in Delfina, and they just scoffed.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
I have not been scoffed at like that in a while. And then I tried this overseas where-
- TFTim Ferriss
Oh
- MMMatt Mullenweg
... there was something, and I asked for some ranch, and it, it did not go well.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
I will now contrast at a restaurant called Canessa in San Francisco, a new one.
- TFTim Ferriss
Condesa or Canessa?
- MMMatt Mullenweg
La Canesa.
- TFTim Ferriss
Canesa, okay.
- MMMatt Mullenweg
And they have a lot of, like, ex-Sazon people. It's a casual restaurant, but like-
- TFTim Ferriss
Uh-huh
- MMMatt Mullenweg
... really good service. They served up amazing pizza. I had the crust. I like to dip the crust in the-
- TFTim Ferriss
Uh-huh
- 2:22:32 – 2:23:44
Answering ancient emails.
- MMMatt Mullenweg
I still insist on looking at every tab in email, and I'm tens of thousands if not hundreds of thousands behind at this point. I think I have 500 tabs open right now.
- TFTim Ferriss
Wait, what?
- MMMatt Mullenweg
This is an absurd thing.
- TFTim Ferriss
Yeah, yeah, yeah.
- MMMatt Mullenweg
And so-
- TFTim Ferriss
You have 500 tabs open in your browsers?
- MMMatt Mullenweg
Yeah.
- TFTim Ferriss
Yeah, okay.
- MMMatt Mullenweg
And the email thing is like I'll, I'll even reply to emails from, like, seven or eight years ago.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
I have, like, that folder of stuff like...
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
And I go through it almost like masochistically, and the sad thing is like, on a third of them, it just bounces, [laughs] because people don't have the email address anymore.
- TFTim Ferriss
Wait, why on earth are you replying to emails from seven or eight years ago? Is this just like your Opus Dei penance? Like-
- MMMatt Mullenweg
Right. For, there's so- probably some of that
- TFTim Ferriss
... just cat o' nine tails on the back for-
- MMMatt Mullenweg
I also like-
- TFTim Ferriss
... "I'm not worthy, I'm not worthy"
- MMMatt Mullenweg
... I've really appreciated people who have replied to me-
- TFTim Ferriss
All right
- MMMatt Mullenweg
... when I was nobody or anything like that, and so I kinda wanna pay that forward a little bit. I also just am really impressed. There's folks who are-
- TFTim Ferriss
I feel like there may be a point when you've repaid that debt.
- MMMatt Mullenweg
What's that?
- TFTim Ferriss
I said, I feel like there may be a point where you've sufficiently repaid that debt, that you don't need to continue to crawl on your knees on broken glass with your tab of 10-year-old email.
- MMMatt Mullenweg
I didn't say this was a good idea.
- TFTim Ferriss
Oh. [laughs]
- MMMatt Mullenweg
You asked for absurd things.
- TFTim Ferriss
Oh, I know. This is absurd.
- MMMatt Mullenweg
So this is absurd. [laughs] All right. So I'm still doing that, and, um, yeah, maybe I'll work on that on my sabbatical. [laughs]
- TFTim Ferriss
There you go.
- 2:23:44 – 2:27:07
The curse of the ultra-critical eye.
- MMMatt Mullenweg
No, I'm kidding. I'm kidding.
- TFTim Ferriss
[laughs]
- MMMatt Mullenweg
Um, I think you might have some of this as well. I have a very ultra-critical eye.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
And I've been constantly remodeling things instead of just enjoying them. They're, they're pretty decent and fine already, and, and this is one of those things that there's a superpower as well. Like, I can open a web app or a design and, like, immediately suppart- spot things down to the pixel.
- TFTim Ferriss
Mm-hmm.
- MMMatt Mullenweg
But the downside is sometimes I go in, like, an apartment that's beautiful, and I'm like, "Oh, next to that speaker, there's, like, a little divot in your ceiling"
- TFTim Ferriss
Yeah
- MMMatt Mullenweg
... that-
- TFTim Ferriss
I have the same thing
- MMMatt Mullenweg
... that now you're gonna see every time. No, I'm kidding. [laughs]
- TFTim Ferriss
Yes. [laughs]
- MMMatt Mullenweg
I just cursed your apartment.
- TFTim Ferriss
Yeah.
- MMMatt Mullenweg
But so that is like a, a curse as well, and I would like to be able to turn it off to just enjoy things as they are, the wabi-sabi.
- TFTim Ferriss
Mm-hmm. And, but how do you think you'll make any progress with that?
- MMMatt Mullenweg
No idea. Maybe someone can leave a comment. [laughs]
- TFTim Ferriss
[laughs] I've become a bit better at this. There are, there are cases where I succumb to this fine eye for detail, but I think that... And, and this comes back to the depression question a little bit. I would push back on the idea that some of the interventions I mentioned, like 30 days of meditation, are out of reach for people who are having a hard couple of weeks. I would say that the returns on something, and, and this is very simple, right? Number one, s- the social return on, say, going to a weekend transcendental meditation training, interacting with someone-
- MMMatt Mullenweg
Mm
- TFTim Ferriss
... is net positive to begin with, right?
- MMMatt Mullenweg
Mm.
- TFTim Ferriss
So I'm assuming you can get out of bed, right? If you're, if you're crippled psychologically and can't get out of bed, then it's a different conversation. But if you can get up and you're just like, "I really just don't know what to do to get out of this funk," meditating twice a day for a week, I would say in the vast majority of cases, right, 20 minutes a session twice a day will make a difference.
Episode duration: 2:36:07
In the uListen app, the transcript lights up word by word as you listen. Get uListen
Transcript of episode pWpaCLIUnXo