The Memory Expert: Do You Want A Perfect Memory? WATCH.

I've just gone through life telling myself that I just have a bad memory.

We could turn this into a little master class.

Go ahead.

So the three keys to a better memory are... Jim Kwik in the house. A globally recognized leader in memory improvement. Training your brain to work better. If you want to learn faster, you want to retain that information, you are in for an absolute treat.

Google, Virgin, Nike. Why are they coming to you?

They're struggling with distraction, memory loss. It's affecting their performance, their productivity. Our mind controls all the treasures of our life, yet it's not user-friendly. The reason I'm so passionate about it is because I grew up with a broken brain. I was five years old and I had a traumatic brain injury. I didn't understand things like everybody else, so I was being teased pretty bad. The teacher pointed to me and said, "Leave this kid alone. That's the boy with the broken brain." That was the darkest time of my life, and in that moment I learned my mission: to build better, brighter brains.

Memory retention is getting worse and worse.

We live in an age where the amount of information's doubling at dizzying speed. The high reliance on technology to store information that you would normally have to store in your brain means that not everybody's exercising those parts to keep our memory sharp. The other dip in cognitive performance: often when people retire, they mentally retire. The body is not too far behind. There was a study done on these nuns who were living 90 and above, and because they were learning all the time, it added years to their life. It surprises a lot of people, because they have this thinking that their intelligence is fixed. The truth is, there's no such thing as good or bad memory. There's a trained memory and there's an untrained memory. I'm gonna give everybody right now the ten keys, and this is how real transformation happens.

The boy with the broken brain. That's what his teachers called him after Jim had a tragic accident at a young age that left him with a permanent brain injury, and he believed it. He lived it. He embodied that identity. He believed he was broken, and then because of a chance experience which we can all choose to have right now, that limiting belief was unlocked, and he realized that the stories we tell ourselves about ourselves, about who we are and what we're capable of achieving and what we're capable of doing, are exactly that: stories. I've spent decades telling myself that I have a bad memory, so much so that at 30 years old it's just part of my identity, and after this conversation I realized that I'm wrong. If a man like Jim, the boy with a broken brain, can go from that: poor memory, low potential, self-doubt, to being a memory expert and becoming limitless, then that says something about who any of us can become. If you want to learn faster, if you want to become more persuasive, better in business, work, creativity, podcasting, whatever it is you do, then knowing how to retain important information might just be the key to becoming limitless that you've been looking for. Google, Nike, they all use Jim to improve their teams' memory and brain power, and today he'll be coaching you for free. (instrumental music) Jim, before we started recording, you used a curious word. You said "mission."