Ivanka Trump: My Dad Told Me Two Weeks Before He Ran For President!

She was extraordinary. [crying] Um, my mother taught me a lot about just, like, bringing intention to what you do, bringing... Sorry. And being the child of accomplished parents, most people thought that I would lack the ambition, the preparedness. But my mother taught me that being underestimated is not a bad thing. It's a very powerful thing, actually. And it almost always worked to the detriment of the person who underestimated me.

From real estate to her own multi-million dollar fashion line, Ivanka Trump continues to carve her own path into the business world, succeeding at every turn.

And then you learn two weeks before he announces, your father decides he wants to be president of the United States. Did you have any sense that this was at all on the horizon?

Not really. And then when he pulled the trigger, it was full steam.

But most people wouldn't give up an eight hundred million dollar annual business to go into government. Why did you?

He asked us for help, and he's like, "But I have to warn you, they're gonna come at you hard. They're probably gonna hate you." But one of the things I've learned in moments of tremendous pressure and scrutiny, where any slip up is completely weaponized against you, is to find the signal in the noise. I just don't get distracted by the outside noise. That's probably the thing that has been most helpful to me in terms of performance and success, because you have a choice only in how you respond.

You've said politics is a pretty dark world. This is quite a difficult question to ask, but when you heard the news that there was an assassination attempt on your father's life, do you remember where you were? And like, what's that like as a daughter? This is super interesting to me. My team give me this report to show me how many of you that watch this show subscribe, and some of you have told us, according to this, that you are unsubscribed from the channel randomly. So favor to ask all of you, please could you check right now if you've hit the subscribe button, if you are a regular viewer of the show and you like what we do here. We're approaching quite a significant landmark on this show in terms of a subscriber number. So if there was one simple free thing that you could do to help us, my team, everyone here, to keep this show free, to keep it improving year over year and week over week, it is just to hit that subscribe button and to double check if you've hit it. Only thing I'll ever ask of you. Do we have a deal? If you do it, I'll tell you what I'll do. I'll make sure every single week, every single month, we fight harder and harder and harder and harder to bring you the guests and conversations that you wanna hear. I've stayed true to that promise since the very beginning of The Diary of a CEO, and I will not let you down. Please help us. Really appreciate it. Let's get on with the show. [ on-hold music] Ivanka, you, um, you don't do many interviews, do you?