Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets

Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets

The Diary of a CEOMar 27, 20231h 27m

Tony Hawk (guest), Steven Bartlett (host), Narrator

Childhood, family dynamics, and early obsession with skateboardingSkating culture, being an outcast, and finding identityProfessional dominance, burnout, and walking away from competitionFame, the X Games, and the Tony Hawk’s Pro Skater video gameMoney decisions, entrepreneurship, and business failuresEmotional intimacy, therapy, and repairing family relationshipsRisk‑taking, mastery, and life lessons from pursuing the 900

In this episode of The Diary of a CEO, featuring Tony Hawk and Steven Bartlett, Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets explores tony Hawk on Obsession, Burnout, Fame, Regret, and Reinvention Tony Hawk traces his journey from an outcast kid obsessed with skateboarding to becoming the sport’s global ambassador and the face of a billion‑dollar video game franchise. He explains how hyper‑focus and risk‑taking fueled his rise, but also led to burnout, emotional disconnection, and strained relationships. As fame and money arrived through the X Games and Tony Hawk’s Pro Skater, he grappled with identity, imposter syndrome, and the emptiness of celebrity culture. Now in his 50s, he’s rebalanced his priorities toward family, emotional intimacy, philanthropy, and a more sustainable relationship with both skating and success.

Tony Hawk on Obsession, Burnout, Fame, Regret, and Reinvention

Tony Hawk traces his journey from an outcast kid obsessed with skateboarding to becoming the sport’s global ambassador and the face of a billion‑dollar video game franchise. He explains how hyper‑focus and risk‑taking fueled his rise, but also led to burnout, emotional disconnection, and strained relationships. As fame and money arrived through the X Games and Tony Hawk’s Pro Skater, he grappled with identity, imposter syndrome, and the emptiness of celebrity culture. Now in his 50s, he’s rebalanced his priorities toward family, emotional intimacy, philanthropy, and a more sustainable relationship with both skating and success.

Key Takeaways

Deep obsession plus deliberate risk‑taking can outcompete conventional “talent.”

Hawk emphasizes that his edge wasn’t raw talent but obsession, willingness to leave his comfort zone, and an unusually high tolerance for getting hurt. ...

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Burnout can happen even when you’re doing what you love.

At the height of his competitive dominance, Hawk began dreading contests and feeling like a “machine” performing on demand. ...

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Fame and money amplify existing issues; they don’t resolve them.

The success of the X Games and Tony Hawk’s Pro Skater catapulted him into mainstream celebrity, bringing talk shows, red carpets, and club culture. ...

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Strategic risk in business can be as important as physical risk in sport.

Before the first game launched, Activision offered Hawk a $500,000 buyout of all future royalties—a life‑changing sum for someone who’d known lean years. ...

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Emotional intimacy and vulnerability are learned skills, not fixed traits.

Growing up with older parents in a “functional, not warm” household, Hawk never heard “I love you” from his father and carried a fear of intimacy into adulthood. ...

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Reinvention requires decoupling your identity from your peak performance era.

Hawk never expected to skate professionally beyond 20, yet he’s continued into his 50s by redefining what success looks like. ...

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Mastery is iterative, often spanning years of failure before one breakthrough.

The 900 took Hawk roughly 12 years of sporadic attempts, broken ribs, and spatial confusion. ...

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Notable Quotes

I was so hyper‑fixated on my skating, I didn’t really work on my humanity.

Tony Hawk

I wasn’t afraid to step out of my comfort zone, and I also wasn’t afraid to get hurt along the way.

Tony Hawk

I was a machine. I’d go and do the event and win the trophy and go home.

Tony Hawk

I got famous by accident. I just wanted to see skateboarding get more popular.

Tony Hawk

The bravery actually means sharing your feelings.

Tony Hawk

Questions Answered in This Episode

You described walking away from contests despite sponsors warning it would end your career; was there a specific moment or conversation that finally convinced you to ignore that financial pressure and step back anyway?

Tony Hawk traces his journey from an outcast kid obsessed with skateboarding to becoming the sport’s global ambassador and the face of a billion‑dollar video game franchise. ...

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When judges started scoring you against your own potential rather than the field, did you ever advocate for changes in judging criteria, and what reforms would you design now to protect top performers from that dynamic?

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You’ve admitted that fame once distracted you from your kids—if one of your children came to you today with sudden viral success, what concrete guardrails would you insist they put in place to avoid repeating your mistakes?

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Looking back, which failed business venture taught you the most useful lesson, and what exactly would you do differently if you had to evaluate that same opportunity again today?

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You said fear of intimacy and a cold childhood home shaped your adult relationships; what are one or two very specific behaviors you use now with your kids or wife to deliberately ‘break the cycle’ you grew up in?

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Transcript Preview

Tony Hawk

I'm either gonna make this or get taken away on a stretcher. (dramatic music) It changed my life completely. Tony, Tony, Tony!

Steven Bartlett

Whoa, whoa, Tony!

Tony Hawk

Tony, hold on.

Steven Bartlett

Were you prepared for that?

Tony Hawk

How could you prepare for anything like that? (bell rings)

Narrator

Tony Hawk began riding a skateboard when he was nine years old. And when he turned 16, he was the best skateboarder in the whole wide world.

Tony Hawk

Yeah! Are you kidding me? Being the outcast and the outcast activity, I got picked on, I got bullied. Even when I turned pro, I would leave high school for a big skate event, I'm signing autographs, and then I would come back and be a ghost in the hallways again. Yeah, I just wanted to see skateboarding get more popular. But I got famous by accident. Suddenly, I was this chosen ambassador. I was making income, I owned a house in my last year of high school. So, I was doing talk shows and I was doing big appearances. My video game was a big hit.

Steven Bartlett

How much revenue?

Tony Hawk

A billion dollars.

Steven Bartlett

Wow.

Tony Hawk

The trajectory just seemed like it was never gonna end, and then it dropped very quickly. (image whooshes) I was so hyper-fixated on my skating, I didn't really work on my humanity. I was a machine, and I'd go and do the event and win the trophy and go home. It didn't allow me to be myself very much.

Steven Bartlett

Did you lose people?

Tony Hawk

Yeah. Made them feel like they weren't the priority. And a lot of it was just being afraid of intimacy, and I regret that. (image whooshes) I started getting burned out on competition. Ahh!

Steven Bartlett

The term burnout is used a lot these days. What did that experience teach you about what causes burnout?

Tony Hawk

It taught me that... (image whooshes)

Steven Bartlett

Before we get into this episode, just wanted to say thank you, first and foremost, for being part of this community. Um, the team here at the Diary of a CEO is now almost 30 people, and that's literally because you watch and you subscribe and you, um, leave comments and you like the videos that th- this show's been able to grow. And it's the greatest honor of my life to sit here with these incredible people and just selfishly ask them questions that I'm pondering over or worrying about in my life. But this is just the beginning for the Diary of a CEO. We've got big, big plans to scale this show, um, to every corner of the world and to, to, to diversify our guest selection. And that's enabled by you, by a simple thing that you guys do, which is to watch. So, if there's one thing you could do to help this show and to help us continue to do what we do, it's just to hit the subscribe button. If you like this show, if you like what we do here, if you watch these episodes, please just hit that subscribe button. It means the world. Let's get on with it. (lo-fi music) Tony, not sure if you've ever listened to this podcast before, but I'm quite predictable with how I start these conversations, and I'll, I'll be transparent f- in terms of my rationale. Um, when I read about a story like yours, and I read about how much of an anomaly you were in many respects of your life, I always ask the question, "Why and how? Where did that begin? Where did that start?" And having, you know, read right back into your, your, your parents' history and your history, I saw signs of, of that. But seeing as you're here-

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