
The Rise, The Fall & The Rebuild Of True Geordie | E87
True Geordie (Brian Davis) (guest), Steven Bartlett (host), Narrator, Narrator
In this episode of The Diary of a CEO, featuring True Geordie (Brian Davis) and Steven Bartlett, The Rise, The Fall & The Rebuild Of True Geordie | E87 explores true Geordie: Fame, Collapse, Depression, And A Relentless Rebuild Journey Steven Bartlett sits down with Brian ‘True Geordie’ Davis to unpack his journey from a troubled council-estate kid to one of the UK’s most influential – yet undervalued – creators. Brian details his explosive YouTube rise, the ego and excess that followed, and the brutal double-hit of leaked sexual DMs and a collapsed multi‑million‑pound sponsorship that left him suicidal and financially desperate.
True Geordie: Fame, Collapse, Depression, And A Relentless Rebuild Journey
Steven Bartlett sits down with Brian ‘True Geordie’ Davis to unpack his journey from a troubled council-estate kid to one of the UK’s most influential – yet undervalued – creators. Brian details his explosive YouTube rise, the ego and excess that followed, and the brutal double-hit of leaked sexual DMs and a collapsed multi‑million‑pound sponsorship that left him suicidal and financially desperate.
He explains how unresolved grief for his mother, a volatile relationship with his bipolar father, and constant internal overthinking fuelled severe anxiety, depression, and suicidal ideation. He talks candidly about drinking himself to sleep, daily thoughts of suicide, and the moment he called his doctor to ask for antidepressants.
Alongside the darkness, Brian breaks down his obsessive work ethic, long-term vision for his media brands (The Kick Off, his podcast, Twitch, poker), and deep frustration at being underpaid and under‑recognized compared to more “polished” media companies. The conversation closes with a focus on boundaries, finding peace over happiness, and the next phase of his evolution as both creator and businessman.
Key Takeaways
Unchecked early patterns often resurface under success unless consciously addressed.
Brian’s council‑estate childhood – fighting, authority issues, genetic aggression from his father and compassion from his mother – created a ‘cocktail’ of traits that later amplified under fame and money. ...
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Rapid financial success without emotional grounding can drive destructive compensation behaviors.
After walking away from a £10k‑a‑month diving job to pursue YouTube, Brian eventually earned enough to buy a £100k Audi R8 in cash, then quickly cycled through a McLaren and a Bentley. ...
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Public scandal plus private financial catastrophe can become life‑threatening without support or structure.
In the same week, Brian lost a multi‑million, multi‑year betting sponsorship that he’d already mentally spent (including on rent and tax) and had his explicit DMs leaked, becoming a Twitter punchline. ...
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Sometimes survival requires short‑term coping just to create distance, then structured repair.
Brian is explicit that he is *not* recommending his path, but he explains his reasoning: in the immediate aftermath of his ‘fall’ and previously when his mum died, he drank himself to sleep nightly to numb the pain and ‘just get a few weeks under his belt’ until things became marginally more bearable. ...
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Suicidal ideation can become a default ‘solution’ unless interrupted by external help and internal alarm.
Brian describes reaching a stage where ‘I’ll just kill myself’ became an automatic answer to stresses, from finances to criticism. ...
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Medication can be a crucial tool, not a personality eraser, when other levers fail.
Initially, Brian resisted antidepressants over fears they’d dull his mind, ruin his libido, or make him ‘less him. ...
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Creators must set hard boundaries around privacy and feedback to protect mental health.
Despite being highly open online, Brian intentionally kept his mother’s death private for years, viewing her memory as ‘too precious’ to be content. ...
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Notable Quotes
“It blew my fucking mind that she couldn’t be here anymore. The constants in my life were the sun comes up, I breathe air, the moon comes out, and my mum loves me.”
— Brian ‘True Geordie’ Davis
“I literally wanted to kill myself. It just felt like everything I’d been building to had been really fucked up.”
— Brian ‘True Geordie’ Davis
“Sometimes you’ve just got to put distance between you and the event, and daylight will slowly become seeable.”
— Brian ‘True Geordie’ Davis
“I was frightened, almost like as a friend of me. I thought, ‘You’re really gonna fucking do this soon.’ That’s when I called the doctor and said, ‘Give us whatever the fuck you’ve got.’”
— Brian ‘True Geordie’ Davis
“I don’t know whose dick I’ve got to suck to get fucking respect round here. I should be a multi‑fucking‑millionaire right now, balling out of control.”
— Brian ‘True Geordie’ Davis
Questions Answered in This Episode
You described suicide becoming an almost automatic ‘answer’ to problems; looking back now, what concrete early warning signs should people around someone like you be watching for before it gets to that stage?
Steven Bartlett sits down with Brian ‘True Geordie’ Davis to unpack his journey from a troubled council-estate kid to one of the UK’s most influential – yet undervalued – creators. ...
Get the full analysis with uListen AI
You’ve said antidepressants were a ‘godsend’ after resisting them for so long – what specific changes in your thinking, relationships, or work output convinced you they were helping rather than ‘flattening’ you?
He explains how unresolved grief for his mother, a volatile relationship with his bipolar father, and constant internal overthinking fuelled severe anxiety, depression, and suicidal ideation. ...
Get the full analysis with uListen AI
When that multi‑million betting deal collapsed, you chose to protect your IP rather than accept harsh terms; knowing the financial and mental cost that followed, would you still make the same decision today?
Alongside the darkness, Brian breaks down his obsessive work ethic, long-term vision for his media brands (The Kick Off, his podcast, Twitch, poker), and deep frustration at being underpaid and under‑recognized compared to more “polished” media companies. ...
Get the full analysis with uListen AI
You turned off comments and kept your mum’s death private despite being a very open creator – if another big YouTuber came to you burnt out, what boundaries would you tell them to set on day one?
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You’re convinced The Kick Off is the authentic future of football coverage, yet big brands still back what you see as hollow, view‑inflated rivals; beyond packaging and sales, what uncomfortable changes (team, tone, partnerships) would you actually be willing to make to unlock the nine‑figure deals you feel you merit?
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Transcript Preview
... feel like I'm struggling to breathe. It blew my fucking mind. I don't know whose dick I've gotta suck to get fucking respect round here.
True Geordie went through incredible adversity to get to where he is today: depression, anxiety. And he's one of the few people that's willing to tell you about it.
My ego was just going fucking crazy. "I'm the man." All the worst parts of me amplified. It was, it was better than a drug. It was better than anything. It was like, "Wow." I would have carried on doing that, probably, if I hadn't have had a moment of like, boom. It just felt like everything I'd been building to had been, like, really, like, fucked up. I know I needed humbled, but it was brutal. I literally wanted to kill myself, like. You know, I really, really did. When you love someone more than anything else in this world, that matters more than anything. And where others would have capitalized on a sob story, she was far too precious for me to share. She was mine. She wasn't there for anyone else. She was just my mum. And I miss her every fucking day, bro. But once you give it, there's no taking it back. The day I don't need money anymore, that's gonna be a scary day for the rest of me. And I... I don't, I don't wanna let the fans down and, and I don't wanna stop doing what they, they love me for, but...
True Geordie, Brian. He's one of the real pioneers in the YouTube space. He runs one of the biggest football shows, the biggest podcasts, the biggest boxing shows, and much, much more. But he is, at heart, not the guy you see on screen. He is a gentle giant, one born in a council estate who went through incredible adversity to get to where he is today. Billions of views. His conversations seem to sway cultural conversation, but he's still not getting what he deserves, in his opinion and in mine. When you see True Geordie, what you see is this big, six-foot-five guy with tattoos and huge muscles. But when you peel the layers back, you find the total opposite. You find a small kid in there, one that's still living in the council estate in his mind, and one that's missing his mother after her tragic death a few years ago. He's been to rock bottom: depression, anxiety, suicidal ideation. And he's one of the few people that's willing to tell you about it, and tell you about it with full honesty and vulnerability. I've known Brian a long time, and I've been so fascinated by him because he appears to be this contradiction. He appears to be someone that does not give a eff, but at the same time, he's incredibly, incredibly sensitive. To me, he's the ultimate reminder that we are all a contradiction, and that you should never judge a book by its cover. What you're gonna hear today are some stories that Brian has never told, stories that will move you, some that might move you to tears, but also stories that will inspire you and teach you some important life lessons about what it really is to be a human being, scars and all. Without further ado, I'm Steven Bartlett, and this is the Diary of a CEO. I hope nobody's listening, but if you are, then please keep this to yourself. How would you define and describe the rise of True Geordie? And when I say that, I'm talking about ... Take me back-
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