No. 1 Sugar Expert: You've Been Sold A Lie About "Healthy" Food!

People say, "Oh, Alzheimer's is genetic." Garbage. That genetic component is only 5%, so that means 95% of Alzheimer's risk is environmental. Air pollution, microplastics, ultra-processed food. And a paper just came out showing that sweetener consumption correlates with dementia, and we think we know why.

And you've not talked about this publicly yet?

No. Let's talk. Dr. Robert Lustig is a world-leading sugar expert.

Who's teaching the world how to reclaim their health from the industry that profits off your vulnerabilities.

73% of the items in the American grocery store are poison because sugar's hidden in all the foods. For instance, there's 262 names for sugar and the food industry uses all of them, because they knew when they add it, you buy more. But the problem is, it's providing people with a dopamine hit, and that dopamine is addictive. And that's when you actually have a biochemical and medical problem. And we have data to show that ultra-processed food has been associated with dementia, diabetes, cancer, every single mental health disease. So, the question is, how can you buy healthy food and not be tempted by the bad stuff? So, first, if a food has a label, it's a warning label. The second thing, if any food has a sugar in the first three ingredients, it's dessert. And then when they go to the store, don't go hungry.

And what about exercise?

Well, it doesn't really impact your desire to reach for sugar. It has its own metabolic benefits, but if you think exercise is going to make you lose weight, you are deluded. And we can talk about that.

So, with all of this in mind, if I've got a sugar problem, or if I've got an addiction problem, what is the remedy?

I will tell you that this is one of the things I did in my obesity clinic. So, the only way you're gonna be able to fix the problem is...

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Oh, my pleasure.

I am particularly fascinated by this term "hostage brain." I know you're in the early stages of working on a book about this subject, but for anyone that doesn't understand. See, when I look at this word "the hostage brain," I think of all the times that I've been out of control. And when I say out of control, I- I- I'm gonna let you define it, but when I say out of control, I mean there's so many things I want to do as it relates to my health, my fitness, other aspects of my life, whether it's avoiding eating the cookie at 2:00 A.M. in a hotel room somewhere, or other areas of my life where I want to have greater elements of control. What does- what do you mean by "the hostage brain?"