
How She Built Her Confidence, and Then an Empire with Krissy Cela | E57
Steven Bartlett (host), Krissy Cela (guest)
In this episode of The Diary of a CEO, featuring Steven Bartlett and Krissy Cela, How She Built Her Confidence, and Then an Empire with Krissy Cela | E57 explores from Bullied Immigrant To Fitness Mogul: Krissy Cela’s Relentless Rise This conversation traces Krissy Cela’s journey from bullied Albanian immigrant to multi–million-pound fitness entrepreneur, app founder, and activewear CEO. She explains how early insecurity, family struggle, and heartbreak forged her self-belief and obsession with discipline in the gym and in business.
From Bullied Immigrant To Fitness Mogul: Krissy Cela’s Relentless Rise
This conversation traces Krissy Cela’s journey from bullied Albanian immigrant to multi–million-pound fitness entrepreneur, app founder, and activewear CEO. She explains how early insecurity, family struggle, and heartbreak forged her self-belief and obsession with discipline in the gym and in business.
Krissy dives into the realities of being a woman in the spotlight: judgment for her looks, being underestimated as a ‘pretty influencer’, and the strain that entrepreneurship put on her engagement and dating life. She and Steven explore workaholism, mental health, fear of never finding a partner, and the pressure on women to marry and have children by a certain age.
Throughout, she returns to her core philosophy: ‘Do this for you’—building inner strength, sustainable habits, and community over quick fixes, vanity goals, or external validation. The episode is a candid look at the trade-offs behind success and the ongoing challenge of balancing ambition with actually living your life.
Key Takeaways
Authenticity and vulnerability are powerful differentiators in a saturated market.
Krissy attributes much of her success to being the same person online and offline, openly sharing bad days, insecurities, and failures rather than curating perfection. ...
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Use pain and judgment as fuel, not a ceiling.
Childhood bullying, feeling ‘foreign’, being cheated on, and being reduced to her looks could have broken her. ...
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Build confidence by collecting evidence through disciplined action.
Her transformation began with a single gym signup she was too scared to use for two months. ...
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Do not outsource your happiness to romantic partners.
Krissy admits she once tried to find happiness and validation in relationships, which led to wrong partners and overdependence. ...
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Entrepreneurial success demands trade-offs most people never see.
Behind the glossy image of followers and offices are lawsuits, 10,000 subscribers lost in a three-day app crash, sleepless nights, losing 7kg from stress, and a broken engagement. ...
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Sustainable fitness comes from a deep ‘why’, not short-term body goals.
In her book ‘Do This For You’, she rejects 20-day challenges and wedding-dress crash diets in favor of building habits, discipline, and a stable why (e. ...
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High ambition can quietly erode relationships and real life if unchecked.
Both Steven and Krissy admit they struggle to be present with loved ones because their minds are always on their businesses. ...
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Notable Quotes
“It goes past being a pretty face or a nice body. It's about the message that you have and what you truly want to put out in the world.”
— Krissy Cela
“I wrote down, ‘I’m gonna be someone one day.’ And I just believed it.”
— Krissy Cela
“The most important relationship you’re ever gonna have is gonna be with yourself. When you go to bed at night, that’s you and you.”
— Krissy Cela
“You live and you breathe your companies. They are your babies. No one and nothing can get in the way—and no one understands that.”
— Krissy Cela
“You don’t think twice about brushing your teeth—why think twice about your health?”
— Krissy Cela
Questions Answered in This Episode
You described the app lawsuit and three-day shutdown as a breaking point—if you could go back, what specific safeguards or decisions would you put in place from day one to avoid that kind of dependency on third-party tech?
This conversation traces Krissy Cela’s journey from bullied Albanian immigrant to multi–million-pound fitness entrepreneur, app founder, and activewear CEO. ...
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You’ve been very open about being ‘hard to date’ and hyper-defensive in relationships; have you since tried therapy or any structured approach to untangle where that switch-off instinct comes from and how to soften it?
Krissy dives into the realities of being a woman in the spotlight: judgment for her looks, being underestimated as a ‘pretty influencer’, and the strain that entrepreneurship put on her engagement and dating life. ...
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How do you practically balance showing vulnerability online (like talking about depression or body insecurities) with protecting your own mental health and not feeling obligated to share every struggle in real time?
Throughout, she returns to her core philosophy: ‘Do this for you’—building inner strength, sustainable habits, and community over quick fixes, vanity goals, or external validation. ...
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When you say you’d choose impact over relationships if you had to—helping women versus focusing on a partner and family—do you worry that belief itself might become a self-fulfilling prophecy that keeps you from ever creating space for a healthy relationship?
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If you redesigned Tone & Sculpt and Honor Active today purely around the ‘deathbed test’—minimizing your future regrets—what would you change about how you work, the products you build, or the expectations you set for your community?
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Transcript Preview
Honesty really, really matters, and I think much of the reason why I started this podcast was to give the world the much needed honesty it needs, but often doesn't get. You hear success stories that are glamorized and that are over-simplified, but that's rarely, rarely the case. This week's guest will give you exactly that: raw, unfiltered honesty, like you've never heard it before. And in some points, honesty that might make you a little bit uncomfortable. It made her uncomfortable. It made me uncomfortable. This week, I'm joined by Chrissie Chella. She's an unbelievable, and in my opinion, heavily underrated entrepreneur, running multiple multi-million pound businesses. She's one of the- the UK's number one fitness creators, athletes, whatever you want to call her. She's an author. Her book is coming out in January. She has a remarkable story, one that starts from very, very humble beginnings as an immigrant that was bullied on the playground in the UK. And what you'll find out about her is inspiring. It's captivating. It's real. One of the most amazing conversations I've ever had on this podcast, and I'm so glad that we can bring you her story in this way, told with total honesty. Without further ado, I'm Steven Bartlett, and this is the Diary of a CEO. I hope nobody is listening, but if you are, then please keep this to yourself. (instrumental music plays) As I did a little bit of research on you and I got to sort of uncover your story, and I got to stalk you a little bit on social media, um, the more and more that I observed and sort of looked past your Instagram feed, the more I saw a pretty remarkable entrepreneur and business person. And one of the thoughts that came to my mind, and, you know, this podcast is all about speaking your truth and being honest, was this question, which is, do you think that you get the credit you deserve?
As an entrepreneur?
That's the question.
Um, it's not about me. I haven't built a community about me. I've built a community about helping other women.
Mm-hmm.
And I think that it's never fully been about me, and the credit that I get is seeing other women thrive and succeed and come together. And that, for me, is enough credit. I don't need an award. I don't need someone to say, "Oh my God, you're the best businesswoman in the world." For me, when I see or when I read another woman's story, that for me is enough.
Mm-hmm.
I don't need anything else. So yeah, I do.
So like, 'cause I was... When I- I was watching some of your stories on Instagram, and you- you run an office, right?
Mm-hmm.
O- people. You run multiple businesses.
Mm-hmm.
Right? And I typically think that people are very, very quick to arrive at judgment when they see a pretty young lady who's worked out on Instagram, who has a big following, and they t- and this is just being completely honest.
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