From My Garden Shed To $100m Business Empire! “That Letter Was The End Of Represent” - George Heaton

You know when people talk about work/life balance, what's your honest opinion of that?

(beep) Kobe Bryant wasn't doing three throws at 3:00 AM for no reason.

But there's a cost to that, right?

George Heaton. The founder of global fashion brand, Reprezent.

Worn by The Weeknd, Post Malone, Justin Bieber. One of the most popular luxury street brands in the world.

When I was 18 starting this brand, it was just me and my brother in my dad's shed, figuring out products and where we could take the brand. But then we went from doing 10, 15 sales to, like, a thousand every day of the week, two thousand, three thousand, four thousand. We were making money at that time, more than what we should've in our early 20s. So we were fucking around a lot, alcohol, girls, cars, and we were doing like 35 million revenue. And it was like, "We're gonna do 50 million next year, but we (censored) we don't know what we're doing." (laughs)

Now, the business is doing about $100 million.

That's when the realization came that you don't need to be good at business to own a business. There's people that are so much better at things than you. They can lay the foundations for it to become a billion-dollar brand, and you can focus on what you're actually good at. That was the catalyst that just changed everything. We're building this. There's no ceiling to what it can be. That was until we got a letter from... That was the worst day in the business. It was rock bottom. But the best view of heaven is from hell, right? You've got to get to the bottom of that mountain to start reclimbing it. It became this driving force, that thought, "We cannot stop now."

And then what happens? It's absolutely crazy to me that so many of you have decided to watch our show, um, and so many of you have decided to subscribe to our show. We now have five million subscribers on YouTube, which is a number that I just can't comprehend, and it's a dream that I absolutely never could've had. We started the Diary of a CEO just over three years ago now. And in my wildest expectations, we might have had 100,000 subscribers by now. So you can imagine how shocked I am that so many of you have chosen to tune into these conversations every week, um, and spend some time with us. So thank you. And I made a deal with you, I made a deal that if you subscribe to this show, that we would continue to raise the bar. And in 2024, we're gonna raise the bar like never before. I've been working for the last nine months on a surprise for all of you that have subscribed to this show, and I'm very excited to deliver that for you. The production's gonna change. We're gonna go even further with our guests, and we're gonna tell even more global stories. So as always, if you appreciate what we're doing here, the simple, free favor I'll ask from you is to hit the subscribe button. Let's get on with the episode. George, what is the mission that you're on?