
James Smith: Become Confident In 100 Minutes | E174
James Smith (guest), Steven Bartlett (host)
In this episode of The Diary of a CEO, featuring James Smith and Steven Bartlett, James Smith: Become Confident In 100 Minutes | E174 explores james Smith Redefines Confidence: Action, Audacity, and Honest Self-Work James Smith joins Steven Bartlett to unpack confidence as a learnable skill rooted in repetition, evidence, and a willingness to lose, rather than a fixed personality trait or magical 'superpower.'
James Smith Redefines Confidence: Action, Audacity, and Honest Self-Work
James Smith joins Steven Bartlett to unpack confidence as a learnable skill rooted in repetition, evidence, and a willingness to lose, rather than a fixed personality trait or magical 'superpower.'
They explore how pain points, early life experiences, dating, work, and relationships all intersect with confidence, and why inaction is still a choice that compounds self-doubt.
Smith emphasizes audacity, small uncomfortable actions (like asking for discounts or posting online), and long-term repetition of ‘boring’ tasks as the real engines of change.
The conversation also dives into modern dating, monogamy, porn, boredom, purpose, and how consciously choosing your environment and habits protects mental health and fuels a meaningful, confident life.
Key Takeaways
Confidence Is Built From Evidence And Repetition, Not Affirmations
Smith frames confidence as predicting success on a spectrum where anxiety predicts failure and confidence predicts success. ...
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Use Pain Points To Override Fear At The Crossroads
When you feel ‘not confident enough,’ you’re at a left/right choice between action and inaction. ...
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Train Confidence With Small, Deliberately Uncomfortable Tasks
Confidence behaves like fitness: if you stop training it, you lose it. ...
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Audacity And Being Willing To Lose Are Prerequisites For Success
Smith and Bartlett both link their careers to an audacious initial bet: starting a podcast with the intent to be the biggest, or posting contrarian fitness content knowing it would attract hate. ...
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Design Your Environment: Friends, Content, And Convenience Shape Confidence
Your ‘passengers’—the people you metaphorically sit in a car with for eight hours—either push you forward or hold you back. ...
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Modern Dating And Monogamy Require Conscious, Confident Choice
Smith sees dating as a huge confidence pain point: people lack confidence either to leave bad relationships or pursue new ones. ...
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Purpose And Confidence Grow From Incompletable Goals And Boring Reps
Both men describe shifting from finite, outcome-based goals (six-pack for summer, sell a company) to ‘infinite game’ pursuits (consistency in the gym, a podcast with no end, mastering jiu-jitsu). ...
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Notable Quotes
“Whatever you're not changing, you're choosing.”
— James Smith
“Confidence isn’t a personality trait; it’s how you predict success in something.”
— James Smith
“Losing is not the same as being defeated.”
— James Smith (quoting Rickson Gracie)
“People seem to think people are paying a lot more attention to us than they actually are.”
— James Smith
“The opposite of happiness is boredom.”
— James Smith (quoting Tim Ferriss)
Questions Answered in This Episode
You distinguish sharply between ‘losing’ and ‘being defeated.’ Can you describe a recent situation where you caught yourself on the verge of being defeated and consciously chose to reframe it as just another loss?
James Smith joins Steven Bartlett to unpack confidence as a learnable skill rooted in repetition, evidence, and a willingness to lose, rather than a fixed personality trait or magical 'superpower.'
Get the full analysis with uListen AI
When you talk about monogamy critics as building an ‘inner citadel’ from past hurt, how do you avoid falling into the same trap yourself—defending monogamy simply because it has worked for you and your parents?
They explore how pain points, early life experiences, dating, work, and relationships all intersect with confidence, and why inaction is still a choice that compounds self-doubt.
Get the full analysis with uListen AI
You argue that dating apps and alcohol erode real-world social confidence; what would a practical 30-day ‘confidence training’ dating plan look like for someone who currently relies entirely on apps and booze?
Smith emphasizes audacity, small uncomfortable actions (like asking for discounts or posting online), and long-term repetition of ‘boring’ tasks as the real engines of change.
Get the full analysis with uListen AI
You advocate the ‘utility of deprivation’ for porn and masturbation, especially for single men; how should someone realistically phase this down without creating shame, rebound bingeing, or secrecy in a relationship?
The conversation also dives into modern dating, monogamy, porn, boredom, purpose, and how consciously choosing your environment and habits protects mental health and fuels a meaningful, confident life.
Get the full analysis with uListen AI
Given that you see confidence as expectation plus evidence, how would you coach someone with a genuinely catastrophic public failure in their past (e.g., a viral humiliation) to rebuild a new evidence base without being trapped by that history?
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Transcript Preview
I was failing. (instrumental music plays) That was the point for me where I was like, "I need to do things differently." Hardest thing I've ever done.
It's James Smith, free-talking personal trainer. He's helping you get confidence.
Some see James' curse-filled rants as confrontational.
Oh, James, can be an arsehole. (beep) James, good to see you again.
Self-esteem and confidence is decaying. When you're at that place of feeling that you don't have enough confidence, it's actually a crossroads. It's a left and a right, action and inaction. Whatever you're not changing, you're choosing. Dating is such a big topic, because people either don't have the confidence required to meet someone, or they might not have the confidence to leave someone. We're allowed to be ignorant with these things, and we're allowed to be wrong, but it doesn't mean we shouldn't endeavor to get the best possible outcome.
What are you not confident about?
I constantly have these battles in my head. "Why did I create this fuss? Why did I have sweat patches from such a simple interaction of being uncomfortable?" I have the same insecurities, the same fears, feelings of inadequacies. Sometimes my biggest fear is... Losing is not the same as being defeated. You have to be audacious. You have to put your head above the parapet. I'm sure I'm gonna be absolutely slammed for saying this.
So without further ado, I'm Steven Bartlett, and this is the Diary of a CEO. I hope nobody is listening, but if you are, then please keep this to yourself. James, good to see you again.
Thank you very much for having me back.
It's, uh, it's... I've got to say, we don't have many guests back, but, um, our conversation was so inspiring and surprising to me. When I, I messaged you the other day and said, "If you're ever back in London, I'd love to have you back on," and then I learned that you'd written a book about confidence. Why did you write a book about confidence?
Well, it's kind of interesting that through my entire career, I've learnt something personally, and then I've, you know, taught other people kind of the processes. So the first book, Not a Diet Book, I went through years of fitness industry bullshit that we spoke about before.
Mm-hmm.
And kind of by the end of it, through my own journeys, I was like, "I could teach people about this." And I didn't want to write a diet book system. I was like, "Let's, you know, break down everything and put it into a book." Then the second book offer, I was like, "I can't do another one." If I'd written a second book about fitness, it would've said a lot about the first. You know, when people do sequels to things, I'm like, "Oh, you must've done a great job." And I kind of realized by accident that my work/life balance was pretty good and wrote the second book. A lot of the things we spoke about in that last podcast were based off I'm Not a Life Coach. Now, a kind of strange thing that I say to people is, "I'm not a very confident person." I have the same insecurities, the same fears, the same feelings of inadequacies as the majority of people. But I kind of have a set of values and a way that I see these problems where I can break them down and dismantle them. And in the book, in the first chapter, I say, "A lot of people sit back, and they think other people are confident as if it's a trait, like height, or people said it's a superpower." But straightaway, I actually typed that, in the first part of the book, I was like, "Confidence is a superpower." But then, superpowers aren't accomplishable by mortals. It's almost something out of your reach. And I'm a big believer that confidence can be within people's reach. And even chatting to people in the same profession, they have a problem or a fear, uh, of judgment, of whatever it is, and if I could spend five minutes with that person, I can motivate them to post on social media, to prospect more with their business, whatever it is. And I've realized it's not something people are lacking, it's more so the way they perceive and view their reality.
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