Dr Alex George Reveals The Secrets To Become 10% Happier Everyday

He frames mental health as something everyone has (like a heartbeat) and argues that shifting language toward “mental fitness” reduces the automatic association with illness, making it easier to build habits that strengthen wellbeing over time.

He describes using a simple daily check-in—red/amber/green plus a brief reason—to increase emotional literacy, reveal patterns (like chronic “amber”), and make it easier for others to notice when someone’s baseline has changed.

He says the wellbeing industry often implies it should be easy, but real improvement requires discipline—like physical training—especially when motivation fades; he also notes therapy can be difficult precisely because it involves facing hard topics.

He argues therapy shouldn’t be reserved only for severe illness, describing a system overly focused on tertiary treatment and advocating earlier intervention; he also emphasizes therapist “fit,” and says if you’re wondering whether you’re “bad enough,” that itself can be a sign to explore support.

He links his anxiety history to trying to “conform” to a neurotypical academic structure and later understanding his ADHD diagnosis, alongside major stressors like the pandemic and the loss of his brother; he describes sertraline as life-saving for him, with a very hard initial period before improvement.