How To Build A Business In 2023 (The Easy Way) - Robin Waite

Robin says chasing money alone fails because when things get hard there is nothing fulfilling to keep you going. He suggests scoring ideas out of 10 on how much you love them, how likely you are to get results, and whether people can afford to pay.

Robin calls the belief that you must raise a loan or investment first a misconception. He advises taking the smallest possible first step, such as writing ideas on a sheet of paper, rather than procrastinating.

Robin works backward from an income goal and the number of clients you can realistically serve, which led Ali's idea from £200 to about £2,500 for a six-month program. He argues hourly pricing rewards slower, less skilled people and is a broken model.

Robin's four steps are identify the ideal client, find where they hang out, go to them, and be tenacious with a consistent message. He adds that the identity layer of a client is even more important than demographics.

Robin says fear of rejection leads people to make the sale about themselves instead of serving the client. He explains that people are saying no to the business's offer, so it is not personal.