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Deep Dive with Ali AbdaalTurning £500 into £350 Million - Oliver Cookson, Founder of MyProtein
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EPISODE INFO
- Released
- November 8, 2021
- Duration
- 1h 36m
- Channel
- Deep Dive with Ali Abdaal
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
👉 [Free live masterclass, Sat 21 Nov] Launch your online business by Christmas and land your first high-paying client by January → https://go.lifestylebusiness.com/bf26desc Plus: [Free 3-hour course] Turn your expertise into a $100k/year income stream → https://go.lifestylebusiness.com/lbafound Subscribe to LifeNotes 👉 https://go.aliabdaal.com/lifenotes_deepdive In this weeks episode Ali sits down with award-winning British entrepreneur, Oliver Cookson. Oliver left school aged 16 with just one GCSE and went on to become one of the UK's leading self-made millionaires after founding sports nutrition business Myprotein. Earlier this year Oliver released his book 'Bootstrap Your Life' where he writes about his experiences turning a £500 overdraft into £350 million. In the conversation Oliver and Ali discuss the story of MyProtein from the early days right up until the sale, covering the challenges that come with being an entrepreneur, mindset and how we sometimes have to roll with the punches. 📚 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 https://go.feelgoodproductivity.com/podcast 📧 Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. 👉https://go.aliabdaal.com/lifenotes/podcast First 200 get 20% off the annual premium subscription for Brilliant: https://brilliant.org/deepdive 00:00 Intro 3:40 The early days of MyProtein 24:10 Motivation 29:19 How do you get customers from day one? 32:15 Were you having fun? 34:13 Professionalising businesses 42:22 Selling MyProtein 55:20 Wealth, happiness and jealousy 01:04:15 Self-Reflection 1:10:01 Writing 'Bootstrap Your Life' 1:16:46 Mindset Mistakes 1:21:36 Goals 1:27:01 Routines & Digital Detoxing 1:29:19 Rapid Fire Questions 🔗 CONNECT WITH OLIVER 💻 Website - https://olivercookson.com/ 📸 Instagram - https://www.instagram.com/mrolivercookson/ 🐦 Twitter - https://twitter.com/olivercookson?lang=en 👥 Linkedin - https://www.linkedin.com/in/olivercookson/?originalSubdomain=uk 📕Oliver's Book, Bootstrap Your Life - https://www.amazon.co.uk/Bootstrap-Your-Life-turn-million/dp/0349429197 🎙Oliver's Podcast - https://podcasts.apple.com/gb/podcast/bootstrap-your-life/id1515610831 🔗 CONNECT WITH ALI 🎥 YouTube Channel - https://youtube.com/aliabdaal 🐦 Twitter - https://twitter.com/aliabdaal 📸 Instagram - https://instagram.com/aliabdaal 💻 Website - https://aliabdaal.com 👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/ 📚 RESOURCES MENTIONED The 4-Hour Work Week - Tim Ferriss - https://geni.us/Ya4i8 The Daily Stoic - Ryan Holiday - https://geni.us/gBPKv 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🎬 Subscribe to Deep Dive Clips for bitesized podcast clips https://www.youtube.com/channel/UCdmh... 🎧 Listen for free on your favourite Podcast platform - search "Deep Dive with Ali Abdaal" on your podcast app, or click these links: Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 🧠 SPONSORED BY BRILLIANT This episode is kindly supported by Brilliant, the best way to learn maths, science and computer science online. Brilliant focuses on helping you learn through interactive courses that work to develop your intuition and first principles knowledge, rather than just memorising methods and facts. Sign up at https://brilliant.org/deepdive - the first 200 people will receive 20% off the annual premium subscription. 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learned from the episodes and we can thank you personally for tuning in 🙏 https://twitter.com/DeepDivePodcast PS: Some of the links in this description are affiliate links that I get a kickback from 😜
SPEAKERS
Ali Abdaal
hostDoctor-turned productivity creator and entrepreneur, host of the “Deep Dive with Ali Abdaal” podcast.
Oliver Cookson
guestEntrepreneur and founder of Myprotein, who grew and sold the business after bootstrapping it from a small overdraft.
EPISODE SUMMARY
In this episode of Deep Dive with Ali Abdaal, featuring Ali Abdaal and Oliver Cookson, Turning £500 into £350 Million - Oliver Cookson, Founder of MyProtein explores From manual buckets to a sellable brand: Oliver Cookson’s Myprotein journey Oliver Cookson recounts building Myprotein while working full-time, doing everything from coding a custom e-commerce site to manual manufacturing and fulfillment in the earliest days.
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