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BigDeal by Codie SanchezBigDeal by Codie Sanchez

What They Don’t Tell You About Money and Marriage (feat. Bill Perkins)

My new book Own Or Be Owned launches September 18. More profit, less pain, and a business that runs without you — this book is a how-to manual.

Codie SanchezhostBill Perkinsguest
Apr 16, 202452mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Divorce, wealth, and the relationship systems they say prevent it

  1. Codie Sanchez frames divorce as a widely experienced but under-discussed event that can be emotionally devastating and financially expensive, and she aims to make the tradeoffs and risks more explicit.
  2. The episode cites multiple stats and correlations about divorce (wealth, lottery outcomes, premarital partners) while repeatedly cautioning against assuming correlation is causation and emphasizing the importance of understanding odds.
  3. Bill Perkins shares that his divorce felt like the biggest failure of his life and describes how it forced him to confront blame, identity loss, and what it actually takes to be a good partner.
  4. Both Codie and Bill argue that relationships require active stability—deliberate work, tools, and sometimes coaching—rather than assuming marriage stays healthy on autopilot.
  5. Codie outlines practical frameworks she uses (prenups, mediation, financial transparency, and a daily TEAM check-in) and connects divorce outcomes to broader issues like optionality, loneliness, and competing priorities.

IDEAS WORTH REMEMBERING

5 ideas

Divorce is a high-cost life event—not just financially, but in time, identity, and career disruption.

Codie Sanchez argues that divorce is often treated as a statistic or inevitability, but in lived reality it is emotionally brutal, time-consuming, and financially disruptive, with ripple effects into work, friendships, and identity. She frames “avoid marrying the wrong person” and “avoid divorce” as two separate but related goals.

The episode treats divorce as a risk to understand probabilistically, not just morally or romantically.

Codie discusses divorce-related numbers she researched (including the idea that the commonly cited “50%” rate may be off), and shares several correlations mentioned in tweets and charts—while repeatedly emphasizing correlation vs. causation. Her focus is on understanding “odds” and risks that may stack against a marriage.

Bill frames divorce as a painful mirror that exposed responsibility, identity loss, and unmet partnership skills.

Bill Perkins describes his divorce as the biggest failure of his life, and recounts how blame and loss of identity showed up after the marriage ended. He says the process forced him to unpack his role, reassess priorities, and rediscover what he liked and needed in partnership.

They normalize relationship coaching as a proactive tool, not a last-resort fix.

Bill argues that “nobody does anything great alone,” extending the logic of coaching in sports/business to marriage; he recommends a relationship coach even when things seem good. Codie echoes this by saying she and her husband have weekly coaching and see it as setting the priority for the week.

TEAM is presented as a concrete system to prevent “small frictions” from compounding into major conflict.

Codie describes a daily practice she and her husband use called TEAM: Touch, Education, Appreciation, and Metrics. She says it reduces “tiny nags” that otherwise boil over, preserves intimacy, creates novelty through daily sharing, and makes hard feedback easier because it happens when emotions are lower.

WORDS WORTH SAVING

5 quotes

If you assume that your relationship is passively stable, you'll wake up one day to divorce papers.

— Codie Sanchez

My divorce was like the biggest failure of my life.

— Bill Perkins

I came out of that like I'm just not a good human person to be a partner to.

— Bill Perkins

Nobody does anything great alone. Like, why the fuck do you think you can have a great marriage alone?

— Bill Perkins

Having another human to stand beside and knowing that you choose one other person to go through time with is a superpower.

— Codie Sanchez

Read the available transcript
Divorce costs and time burdenWealth, optionality, and divorce risk correlationsIdentity and blame after divorceRelationship coaching and “active stability”Prenups, financial transparency, and mediationTEAM daily relationship check-in (Touch, Education, Appreciation, Metrics)Divorce spillover into workplaces and partnerships

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SPEAKERS

  • Codie Sanchez

    host

    Entrepreneur and host of the BigDeal podcast.

  • Bill Perkins

    guest

    Entrepreneur, investor, and author known for applying risk/reward thinking to life and money.

High quality AI-generated summary created from speaker-labeled transcript.

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