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BigDeal by Codie SanchezBigDeal by Codie Sanchez

Communication Expert: Master the Secret Art of Charisma & Influence | Vanessa Van Edwards

My new book Own Or Be Owned launches September 18. More profit, less pain, and a business that runs without you — this book is a how-to manual.

Vanessa Van EdwardsguestCodie Sanchezhost
Sep 17, 20241h 39mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Vanessa Van Edwards on Charisma, Warmth, Competence and Influence Cues

  1. Van Edwards argues that first impressions form before your opening line, so pitches fail when people prepare content but not their vocal tone, such as ending statements with a question inflection instead of a downward one.
  2. She says 82% of impressions rest on warmth and competence, and that leaders, presentations, marketing and emails should blend both, with vulnerability and small mistakes adding warmth.
  3. The conversation covers practical leadership communication: purposeful meeting openers, priming words, painkiller rather than vitamin framing for internal initiatives, and the A/B/C/D work method for hiring.
  4. Van Edwards describes lie and contempt cues such as incongruent nods, disgust microexpressions, fake smiles and smirks, and recommends responding with open, information-gathering questions.
  5. She also covers relationships and personal style: three levels of connection with 15 questions, finding your own flavor of charisma as an introvert, and saying no gracefully through gratitude, transparency and systems.

IDEAS WORTH REMEMBERING

5 ideas

Prepare your first impression, not just your pitch

Van Edwards says Ring's founder lost his Shark Tank deal partly by asking his own name with a question inflection. She recommends a downward inflection when stating your name, numbers and answers, citing a doctor voice-clip study linking low warmth and competence ratings to malpractice lawsuits.

Blend warmth and competence everywhere

She says 82% of impressions come from these two traits and competence without warmth leaves people suspicious. Warmth cues include smiles, slow triple nods, head tilts, memes and personal stories, while competence cues include data, charts and credibility markers.

Words and openers prime behavior

In the Wall Street versus community game study, participants shared about a third of profits versus two-thirds. She applies this by naming calendar events for the behavior you want and starting meetings with purposeful openers like "share something good" instead of accidental negative ones.

Perceived trust and competence matter as much as actual

Van Edwards says smart people often assume having the best idea is enough, but if cues give away competence people won't believe them. She points to the blender spill study and Mel Robbins' face-touching as examples of vulnerability building trust.

Contempt and incongruence signal what people aren't saying

There is no single cue for lying, but she points to head shakes that contradict words, disgust microexpressions, fake smiles and one-sided smirks. She cites Gottman's divorce prediction research and advises pausing to ask open-ended questions to find out what's really going on.

WORDS WORTH SAVING

5 quotes

Doesn't matter how good your idea is, if you don't know how to pitch it, it will not sell.

— Vanessa Van Edwards

I think we're in charge of how people treat us. You cue people to how you want to be treated.

— Vanessa Van Edwards

If you wanna be likable, all you have to do is go around aggressively liking people.

— Vanessa Van Edwards

Contempt is a beast of an emotion because it is the seed of disrespect.

— Vanessa Van Edwards

Just because you can doesn't mean you should.

— Vanessa Van Edwards

Read the available transcript
First impressions and vocal inflection in pitchesWarmth and competence balancePriming words and purposeful meeting openersLie detection and contempt microexpressionsGender differences: vocal fry and stoic mutingThree levels of connection and self-narrativesIntroverts and finding your flavor of charisma

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SPEAKERS

  • Vanessa Van Edwards

    guest

    Communication and charisma expert and founder of Science of People.

  • Codie Sanchez

    host

    Entrepreneur and media host of BigDeal.

High quality AI-generated summary created from speaker-labeled transcript.

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