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BigDeal by Codie SanchezBigDeal by Codie Sanchez

Your Ego Is Keeping You Poor | Bill Perkins

My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW. Grab it here!

Bill PerkinsguestCodie Sanchezhost
Jan 29, 202546mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Bill Perkins on Ego, Risk, Speed, Teams, and Spending Wealth

  1. Bill Perkins says educated, ambitious people face almost no real financial risk when starting businesses, and what stops them is the fear of looking like an idiot or being wrong.
  2. He credits his own advantage to a willingness to take risks and move quickly, and he describes losing $10 million on a failed El Salvador LNG project without regret.
  3. On building teams, Perkins calls himself the vision person who "fires himself" from tasks, hands detailed work to experts like Omar, pays top of market, and says hiring is always an HR problem solved by enrolling people in a vision.
  4. He applies a peak-utility idea to time and money: offload tasks below your hourly rate, align your partner and family early, and spend wealth on shared experiences before age erodes your ability to enjoy them.
  5. In audience questions he covers impulse control and stoic reactions, the need to let employees fail, being "fantastically delusional" about big projects like his Nevada solar development, and the traits he looks for in people he backs.

IDEAS WORTH REMEMBERING

5 ideas

Ego risk is bigger than financial risk

Perkins says capable, educated people can always get a job, so they won't be homeless or starving. What really stops them is not wanting to be a waiter or look like a failure.

People love a failure because it validates their own cowardice

Perkins says others enjoy seeing you fail because it justifies the risks they themselves skipped. Being comfortable looking like an idiot frees him to try things that may fail.

Speed means action toward your dreams

Perkins says life is urgent and that executing quickly and thinking bigger are his only advantages. He asks Codie where she would be if she had moved on her idea three years earlier.

Work on your business, not in it

Perkins says he is not the best salesperson or spreadsheet person, so he is the vision guy who hands work to experts like Omar and gets out of their way. He says that is how you build a Pizza Hut rather than a single pizza parlor.

Offload tasks below your hourly rate

Perkins argues that doing groceries or pumping gas wastes a valuable resource and denies someone a job. He says an assistant might give an investor 30% more of the founder's productive time.

WORDS WORTH SAVING

5 quotes

What risk you have is your ego. You don't wanna be a garbage man, or you don't wanna be a waiter, or you don't wanna be a restaurant worker, and so therefore, you can't take that ego hit, and then you will not go live your dreams.

— Bill Perkins

people like success, but they love a failure. ... the reason why people love a failure is not that they're evil, but it validates their own cowardice.

— Bill Perkins

I don't buy hammers and saws 'cause I like hammers and saws, I'm buying hammers and saws to build a house. The same way I don't acquire money because I like money, the money is there for me to live the life that I want

— Bill Perkins

Nobody's coming to save you, right? Nobody's gonna come and be like, "This is your dream." A genie's gonna come. You have to execute on that dream.

— Bill Perkins

Life is an enrollment game, right? And so they're either enrolling you in their vision or you're enrolling them in yours.

— Bill Perkins

Read the available transcript
Ego versus financial riskSpeed and decisive actionVisionaries and operators on a teamPeak utility of time and moneyAligning partner and family goalsSpending wealth on shared experiencesEnrolling and finding operators

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SPEAKERS

  • Bill Perkins

    guest

    Investor and author of “Die With Zero,” known for hedge fund/trading and risk-based wealth philosophy.

  • Codie Sanchez

    host

    Entrepreneur and investor, creator of Contrarian Thinking and host of BigDeal.

High quality AI-generated summary created from speaker-labeled transcript.

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