The One Thing People Remember More Than Your Talent ft. Will Guidara

Most people think hospitality is just about service. Will Guidara believes it’s about making people feel seen. In this conversation, Will and I talk about what it really means to care for people well—whether you’re leading a team, managing a business, sitting across from someone you love, or just trying to become a better communicator. From turning Eleven Madison Park into the #1 restaurant in the world to helping create the hit show, The Bear, Will shares the mindset that changed everything for him: the smallest moments often leave the biggest impact. We talk about thoughtful criticism, leading with grace, creating team culture, and why the best communicators listen for what people aren’t saying. Buy Will’s book, Unreasonable Hospitality and the field guide we dug into in today’s episode - https://www.unreasonablehospitality.com/books Leave me a voicemail to be featured on the show! https://www.jeffersonfisher.com/ask-jefferson Join me on Supercast for ad-free episodes, bonus content, and AMAs: https://jefferson.supercast.com/ Order The Next Conversation Workbook: https://www.jeffersonfisher.com/workbook Want a FREE communication tip each week? Click here to join my newsletter. https://www.jeffersonfisher.com/newsletter Thank you to our Sponsors: Cozy Earth. Upgrade Your Every Day. Get 20% off at cozyearth.com/jefferson or use code JEFFERSON at check out. https://cozyearth.com/pages/jefferson Our Place. Visit https://fromourplace.com/JEFFERSON and use code JEFFERSON for 10% off sitewide. Upwork. Visit https://Upwork.com right now to post your job for free and connect with expert freelancers who can help you grow faster without adding full-time overhead. BetterHelp. Click https://betterhelp.com/jeffersonfisher for a discount on your first month of therapy. Like what you hear? Don’t forget to subscribe and leave a 5-star review! Order my new book, The Next Conversation, today! https://www.jeffersonfisher.com/book Suggest a topic or ask a question for me to answer on the show! https://www.jeffersonfisher.com/topic Join my School of Communication. https://www.jeffersonfisher.com/membership Follow me on Instagram https://www.instagram.com/jefferson_fisher Follow me on TikTok https://www.tiktok.com/@justaskjefferson?lang=en Follow me on LinkedIn https://www.linkedin.com/in/jeffersonfisher/

Jefferson FisherhostWill Guidaraguest

May 12, 20261h 19mWatch on YouTube ↗

EPISODE INFO

Released: May 12, 2026
Duration: 1h 19m
Channel: The Jefferson Fisher Podcast
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Most people think hospitality is just about service. Will Guidara believes it’s about making people feel seen. In this conversation, Will and I talk about what it really means to care for people well—whether you’re leading a team, managing a business, sitting across from someone you love, or just trying to become a better communicator. From turning Eleven Madison Park into the #1 restaurant in the world to helping create the hit show, The Bear, Will shares the mindset that changed everything for him: the smallest moments often leave the biggest impact. We talk about thoughtful criticism, leading with grace, creating team culture, and why the best communicators listen for what people aren’t saying. Buy Will’s book, Unreasonable Hospitality and the field guide we dug into in today’s episode - https://www.unreasonablehospitality.com/books Leave me a voicemail to be featured on the show! https://www.jeffersonfisher.com/ask-jefferson Join me on Supercast for ad-free episodes, bonus content, and AMAs: https://jefferson.supercast.com/ Order The Next Conversation Workbook: https://www.jeffersonfisher.com/workbook Want a FREE communication tip each week? Click here to join my newsletter. https://www.jeffersonfisher.com/newsletter Thank you to our Sponsors: Cozy Earth. Upgrade Your Every Day. Get 20% off at cozyearth.com/jefferson or use code JEFFERSON at check out. https://cozyearth.com/pages/jefferson Our Place. Visit https://fromourplace.com/JEFFERSON and use code JEFFERSON for 10% off sitewide. Upwork. Visit https://Upwork.com right now to post your job for free and connect with expert freelancers who can help you grow faster without adding full-time overhead. BetterHelp. Click https://betterhelp.com/jeffersonfisher for a discount on your first month of therapy. Like what you hear? Don’t forget to subscribe and leave a 5-star review! Order my new book, The Next Conversation, today! https://www.jeffersonfisher.com/book Suggest a topic or ask a question for me to answer on the show! https://www.jeffersonfisher.com/topic Join my School of Communication. https://www.jeffersonfisher.com/membership Follow me on Instagram https://www.instagram.com/jefferson_fisher Follow me on TikTok https://www.tiktok.com/@justaskjefferson?lang=en Follow me on LinkedIn https://www.linkedin.com/in/jeffersonfisher/

SPEAKERS

Jefferson Fisher
host
Trial lawyer and host of The Jefferson Fisher Podcast, focused on communication and conflict skills.
Will Guidara
guest
Restaurateur and author of the New York Times bestselling book Unreasonable Hospitality.

EPISODE SUMMARY

In this episode of The Jefferson Fisher Podcast, featuring Jefferson Fisher and Will Guidara, The One Thing People Remember More Than Your Talent ft. Will Guidara explores how intentional hospitality, feedback, and rituals create unforgettable experiences always Guidara argues that what people remember most is not your “brand” or technical talent but the moments of human connection created through intentional, creative care.

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