How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

ℹ️ EPISODE INFO

Released

July 31, 2022

Duration

1h 3m

Channel

Lenny's Podcast

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

You don't need lots of employees to achieve impressive growth, but you do need a unique approach to hiring and measuring what matters most. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us. Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-hire-for-measure-and-unlock — Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/

— Where to find Crystal:

• Website: https://www.crissyw.com/
• Twitter: https://twitter.com/crystalwidjaja
• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/

— Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

— Referenced:

• Generation Girl: https://www.generationgirl.org/
• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518

— In this episode, we cover: [00:00] Crystal's path to product [09:40] How Crystal decided to join a risky startup [11:31] Why haven't super apps emerged in the U.S.? [13:15] What startups in the U.S. can learn from companies in Asia [16:35] How to get intentionally scrappier in your organization [18:28] How to get and utilize scrappy and small data sets [21:26] How to increase retention [22:28] What does and doesn't work in growth? [25:01] The conversion rates Crytsal looks for to determine viability and success [28:03] How founders should think about approaching growth [32:44] Figuring out how to grow and the resources you have at your disposal [34:53] Optimizing the funnel to make growth happen faster [37:40] Crystal's biggest lessons on unlocking growth [40:07] Why most analytics efforts fail and how to avoid failure [44:24] Signs your organization is getting analytics wrong [46:17] The best resources for figuring out how to do analytics right [47:05] Crystal's recommendations for metric tracking stacks. [48:37] How you should set up your growth team originally [51:38] Integrating growth teams or separating them? [52:43] Who should be the first growth hire? [53:55] How to hire a great growth person for your organization [56:55] How to help women and young girls get into STEM (a non-profit that you started) [1:02:07] Where to reach Crystal

🎤 SPEAKERS

• Crystal Widjaja

  guest

• Lenny Rachitsky

  host

• Narrator

  other

🧾 EPISODE SUMMARY

In this episode of Lenny's Podcast, featuring Crystal Widjaja and Lenny Rachitsky, How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu explores scrappy growth tactics, smart analytics, and hiring to unlock scale Crystal Widjaja, former Head of Growth at Gojek and now CPO at Kumu, shares how she’s driven massive consumer growth across Southeast Asia using scrappy, high‑leverage experiments and rigorous data thinking.

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